Apple Music

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This article is about the Apple streaming service. Apple Music_sentence_0

For the media player app from Apple, see Music (software). Apple Music_sentence_1

For the unrelated record label, see Apple Records. Apple Music_sentence_2

Apple Music_table_infobox_0

Apple MusicApple Music_table_caption_0
DeveloperApple Music_header_cell_0_0_0 Apple Inc.Apple Music_cell_0_0_1
Key peopleApple Music_header_cell_0_1_0 Oliver Schusser (head of Apple Music worldwide)

Brian Bumbery (director, Apple Music Publicity) Trent Reznor (Creative Officer)Apple Music_cell_0_1_1

Launch dateApple Music_header_cell_0_2_0 June 30, 2015; 5 years ago (2015-06-30)Apple Music_cell_0_2_1
Last updatedApple Music_header_cell_0_3_0 1/10/2020Apple Music_cell_0_3_1
Platform(s)Apple Music_header_cell_0_4_0 macOS, iOS, iPadOS, tvOS, watchOS, CarPlay, HomePod, Windows, Android, Chrome OS, Amazon Echo, Sonos, and WebApple Music_cell_0_4_1
Pricing modelApple Music_header_cell_0_5_0 US$9.99 / month for single license
US$99.00 / year for single license 
US$14.99 / month for family license 
US$4.99 / month for student licenseApple Music_cell_0_5_1
AvailabilityApple Music_header_cell_0_6_0 Widely in the Americas, Europe, Asia, and Oceania, and in parts of Africa and the Middle EastApple Music_cell_0_6_1
WebsiteApple Music_header_cell_0_7_0 Apple Music_cell_0_7_1

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. Apple Music_sentence_3

The service also includes the Internet radio station Apple Music 1, Apple Music Hits, and Apple Music Country, which broadcasts live to over 200 countries 24 hours a day. Apple Music_sentence_4

The service was announced on June 8, 2015, and launched on June 30, 2015. Apple Music_sentence_5

New subscribers get a six-month free trial period before the service requires a monthly subscription. Apple Music_sentence_6

Originally strictly a music service, Apple Music began expanding into video in 2016. Apple Music_sentence_7

Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". Apple Music_sentence_8

The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films. Apple Music_sentence_9

The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive". Apple Music_sentence_10

However, it was praised for its playlist curation, a vast library of songs to stream, and its integration with other Apple devices and services. Apple Music_sentence_11

In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and a bigger emphasis on users' libraries. Apple Music_sentence_12

Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers in only six months. Apple Music_sentence_13

The service has 60 million subscribers around the world as of June 2019. Apple Music_sentence_14

Description Apple Music_section_0

Apple Music allows users to stream over 70 million songs to their device on demand. Apple Music_sentence_15

The service offers curated playlists by music experts and recommendations tailored to a users music preference. Apple Music_sentence_16

The service provides three live 24-hour radio stations: Apple Music 1, led by DJ Zane Lowe, Apple Music Hits, and Apple Music Country, which broadcast in over 100 countries. Apple Music_sentence_17

The Apple Music Radio service is free for all users, even without an Apple Music subscription. Apple Music_sentence_18

Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they're listening to on a regular basis. Apple Music_sentence_19

Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Apple Music_sentence_20

Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay. Apple Music_sentence_21

As of late 2019, users also have the ability to access the full version of Apple Music through an Apple-designed in beta. Apple Music_sentence_22

Apple Music's interface consists of five tabs: "Library", "For You", "Browse", "Radio", and "Search". Apple Music_sentence_23

The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Apple Music_sentence_24

Below these options, the tab also shows music recently added to the user's library. Apple Music_sentence_25

The "For You" tab recommends music for the user based on their music tastes. Apple Music_sentence_26

Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. Apple Music_sentence_27

"Browse" shows new album releases from artists, playlists curated by the Apple Music team, upcoming album releases, as well as different categories including "Genres", "Moods", "Top Charts", and "Music Videos". Apple Music_sentence_28

The "Radio" tab incorporates Apple Music Radio and other radio stations which play genre-specific or artist-related music, depending on the user's preference. Apple Music_sentence_29

Unlike traditional radio services, the radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. Apple Music_sentence_30

The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics. Apple Music_sentence_31

Below the search box, a list of recent user searches and overall trending searches on the service are shown. Apple Music_sentence_32

When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. Apple Music_sentence_33

When viewed, the Now Playing section allows users to add a song to their library, download it to their device, and like or dislike the song to improve suggestions on the "For You" tab. Apple Music_sentence_34

Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat. Apple Music_sentence_35

Additionally, users can view live lyrics of the song they are listening to through the now playing card, which displays the song's lyrics live in sync with the time while it plays to the user. Apple Music_sentence_36

Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Apple Music_sentence_37

Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music_sentence_38

Apple Music users have the ability create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to. Apple Music_sentence_39

Users also have the ability to view their most played songs, artists, and albums of the entire year through a feature called Apple Music Replay, accessible on the "For You" tab. Apple Music_sentence_40

The service is compatible with iOS devices running version 8.4 or later, iPadOS devices running version 13.0 or later, Music app on macOS Catalina or later, iTunes version 12.2 or later for Windows PCs, as well as Apple Watch, Apple TV, Apple CarPlay, and Apple HomePod. Apple Music_sentence_41

It is also available for Android devices running version 4.3 or later, Chrome OS devices, Amazon Echo devices, and Sonos speakers. Apple Music_sentence_42

For devices without a native application, Apple Music is available on the web with a in beta. Apple Music_sentence_43

History Apple Music_section_1

Preparation Apple Music_section_2

Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music." Apple Music_sentence_44

Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services. Apple Music_sentence_45

When Apple bought audio equipment maker Beats Electronics in 2014, Apple gained ownership of Beats' own service Beats Music, and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service. Apple Music_sentence_46

Business Insider later reported that Apple was planning to merge the two services. Apple Music_sentence_47

Apple also hired noted British radio DJ Zane Lowe to serve as a music curator. Apple Music_sentence_48

After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow," with the launch later in the month. Apple Music_sentence_49

Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Apple Music_sentence_50

Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. Apple Music_sentence_51

And they have 800 million credit cards in iTunes." Apple Music_sentence_52

as opposed to Spotify, which "never really advertised because it’s never been profitable". Apple Music_sentence_53

Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. Apple Music_sentence_54

A rising tide will lift all boats. Apple Music_sentence_55

It's the beginning of an amazing moment for our industry." Apple Music_sentence_56

Royalty payment policy Apple Music_section_3

Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's three-month free trial period and announced that she would be holding back her album 1989 from the service. Apple Music_sentence_57

She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those three months". Apple Music_sentence_58

UK independent record label Beggars Group also criticized the three-month trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs". Apple Music_sentence_59

The day after Swift's letter, Apple's Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artist for streaming, even during customer's free trial period". Apple Music_sentence_60

On Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music... And happily so". Apple Music_sentence_61

She concluded saying it was "the first time it's felt right in my gut to stream my album". Apple Music_sentence_62

Record label cartel Apple Music_section_4

In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify and Amazon Music in order to drive adoption of Apple Music and offered an incentive to Universal Music Group to pull its content from YouTube. Apple Music_sentence_63

The U.S. Apple Music_sentence_64 Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015. Apple Music_sentence_65

Announcement and launch Apple Music_section_5

The announcement happened as the signature "one more thing..." reveal at Apple's conference. Apple Music_sentence_66

Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform, and Apple subsequently emphasized how "unsigned artists can share their music on Connect, too", in contrast to the iTunes Store, where small, independent artists were finding it difficult to participate. Apple Music_sentence_67

Apple Music launched on June 30, 2015, in 100 countries. Apple Music_sentence_68

New users receive a three-month free trial subscription, which changes to a monthly fee after three months. Apple Music_sentence_69

A family plan allows six users to share a subscription at a reduced rate. Apple Music_sentence_70

Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan. Apple Music_sentence_71

The service debuted as an updated Music app on the iOS 8.4 update. Apple Music_sentence_72

Apple TV and Android device support was planned for a "fall" 2015 launch. Apple Music_sentence_73

A previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional material and announced as an exclusive release on the launch of the service. Apple Music_sentence_74

The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune There Is No Light by Wildbirds & Peacedrums, from their 2009 album The Snake. Apple Music_sentence_75

Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued. Apple Music_sentence_76

In May 2016, a student membership was announced, that discounted the regular price of a subscription by 50%. Apple Music_sentence_77

The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand, but was expanded to an additional 25 countries in November 2016. Apple Music_sentence_78

In February 2016, Music Business Worldwide reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. Apple Music_sentence_79

The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not. Apple Music_sentence_80

In August 2016, Apple Music was launched in Israel and South Korea. Apple Music_sentence_81

On April 21, 2020, Apple announced that Apple Music would be expanding to an additional 52 countries around the world bringing the total to 167 worldwide. Apple Music_sentence_82

User growth Apple Music_section_6

In January 2016, Fortune reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years. Apple Music_sentence_83

This customer base increased to 11 million subscribers in February, 13 million in April, 15 million in June, 17 million in September, 20 million in December, 27 million in June 2017, 36 million in February 2018, 38 million in March 2018 (just five weeks after the previous milestone), 40 million in April 2018, 50 million as of May 2018, 56 million as of December 2018, and 60 million as of June 2019. Apple Music_sentence_84

By July 2018, Apple Music had surpassed Spotify in the number of paying users in the United States. Apple Music_sentence_85

Expansion into video Apple Music_section_7

In October 2015, Drake and Apple signed a deal to release the music video for “Hotline Bling” exclusively on Apple Music. Apple Music_sentence_86

In December, Apple released an exclusive Taylor Swift tour documentary, called The 1989 World Tour Live, on Apple Music. Apple Music_sentence_87

In February 2016, The Hollywood Reporter reported that Dr. Apple Music_sentence_88 Dre would be starring in and executive producing a "dark semi-autobiographical drama" called Vital Signs. Apple Music_sentence_89

The production was described as "Apple's first scripted television series". Apple Music_sentence_90

Recode subsequently reported a few days later that the announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Apple Music_sentence_91

Citing Apple's deals with Drake and Swift in October and December 2015, respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing". Apple Music_sentence_92

In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden, with Variety writing that Apple was planning to distribute the series through Apple Music. Apple Music_sentence_93

Apple's adaptation of the series was originally supposed to premiere in April 2017, but was delayed without explanation. Apple Music_sentence_94

The series instead premiered on August 8, 2017. Apple Music_sentence_95

In January 2017, The Wall Street Journal reported that Apple was exploring original video content, including its own television series and movies. Apple Music_sentence_96

A few days later, Apple Music executive Jimmy Iovine confirmed the reports about the move towards video, and in February, he announced that Apple Music would launch its first two television-style series in 2017, with the aim to turn Apple Music into a "cultural platform". Apple Music_sentence_97

In March, The Information reported that Apple had recently hired several people to help evolve its video platform, including YouTube product manager Shiva Rajaraman. Apple Music_sentence_98

In April, it was announced that Apple Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A Bad Boy Story", which premiered June 25. Apple Music_sentence_99

On the same day, Bloomberg Businessweek reported that artist Will.i.am would make a reality show for Apple Music, in an effort to turn the service into a "one-stop shop for pop culture". Apple Music_sentence_100

The reality show was later revealed to be called Planet of the Apps, and will focus on the "app economy". Apple Music_sentence_101

The series has cast 100 developers, and premiered on June 6, 2017. Apple Music_sentence_102

In June 2017, Apple hired two television executives from Sony, specifically Jamie Erlicht and Zack Van Amburg. Apple Music_sentence_103

The two have jointly held the title of "President" at Sony, and have helped develop shows including Breaking Bad and Shark Tank. Apple Music_sentence_104

The hiring was noted by the media as another significant effort by Apple to expand into original video productions. Apple Music_sentence_105

In early December 2017, Apple hired Michelle Lee, a programming veteran, as a creative executive of Apple's original video team, and a few days later, also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment, respectively. Apple Music_sentence_106

On October 19, 2020, Apple launched Apple Music TV via Apple Music and the Apple TV app in the United States. Apple Music_sentence_107

Apple Music TV is a free, continuous 24/7 livestream focused on music videos, akin to the early days of MTV. Apple Music_sentence_108

Apple Music TV plans on having premieres of new music videos occur every Friday at 12PM ET, as well as occasional artist and themed takeovers, airings of Apple Music original documentaries and films, live events and shows, and chart countdowns. Apple Music_sentence_109

The service launched with a countdown of the 100 most streamed songs in the US of all time on Apple Music. Apple Music_sentence_110

Other developments Apple Music_section_8

In November 2015, Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app. Apple Music_sentence_111

The app was updated in April 2017 to match the service's iOS 10 design. Apple Music_sentence_112

Apple has added personalized music playlists to the service, with the September 2016 launch of “My New Music Mix”, and the June 2017 launch of "My Chill Mix". Apple Music_sentence_113

On November 30, 2018, Apple added support for Apple Music on Amazon Echo speakers, after previously only being accessible on Apple's own HomePod speakers. Apple Music_sentence_114

On December 13, 2018, Apple discontinued Apple Music's "Connect" feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS 11. Apple Music_sentence_115

On September 5, 2019, Apple released the first version of an Apple Music web player in beta. Apple Music_sentence_116

The web player gives users full access to their music libraries along with similar features from the Apple Music app, while it is missing key features that are expected to be added later. Apple Music_sentence_117

On November 15, 2019, Apple released a new Apple Music feature called Apple Music Replay, which is a year-end playlist showing users their favorite tracks of the entire year, a feature similar to that of Spotify's called Spotify Wrapped. Apple Music_sentence_118

On November 20, 2019, Apple announced the Apple Music catalog now hosts over 60 million songs. Apple Music_sentence_119

On November 20, 2019, Apple introduced Apple Music for Business, offering customized playlists for partnered retailers. Apple Music_sentence_120

In 2020, Apple Music sealed deals with Universal Music Group, Sony Music and Warner Music Group for further promotion and streaming allowance of songs from artists on the labels including Taylor Swift, Lizzo and Adele. Apple Music_sentence_121

Apple Music Awards Apple Music_section_9

Apple Music_table_general_1

#Apple Music_header_cell_1_0_0 YearApple Music_header_cell_1_0_1 Global ArtistApple Music_header_cell_1_0_2 Breakthrough ArtistApple Music_header_cell_1_0_3 Songwriter(s)Apple Music_header_cell_1_0_4 AlbumApple Music_header_cell_1_0_5 SongApple Music_header_cell_1_0_6 Ref.Apple Music_header_cell_1_0_7
1Apple Music_cell_1_1_0 2019Apple Music_cell_1_1_1 Billie EilishApple Music_cell_1_1_2 LizzoApple Music_cell_1_1_3 Billie Eilish, Finneas O'ConnellApple Music_cell_1_1_4 When We All Fall Asleep, Where Do We Go? by Billie EilishApple Music_cell_1_1_5 "Old Town Road" by Lil Nas XApple Music_cell_1_1_6 Apple Music_cell_1_1_7
2Apple Music_cell_1_2_0 2020Apple Music_cell_1_2_1 Lil BabyApple Music_cell_1_2_2 Megan Thee StallionApple Music_cell_1_2_3 Taylor SwiftApple Music_cell_1_2_4 Please Excuse Me for Being Antisocial by Roddy RicchApple Music_cell_1_2_5 "The Box" by Roddy RicchApple Music_cell_1_2_6 Apple Music_cell_1_2_7

Production library Apple Music_section_10

Series Apple Music_section_11

Feature films Apple Music_section_12

Apple Music_table_general_2

FilmApple Music_header_cell_2_0_0 U.S. release dateApple Music_header_cell_2_0_1 Directors(s)Apple Music_header_cell_2_0_2 Screenwriter(s)Apple Music_header_cell_2_0_3 Producer(s)Apple Music_header_cell_2_0_4 Studio(s)Apple Music_header_cell_2_0_5
The 1989 World Tour LiveApple Music_cell_2_1_0 December 20, 2015Apple Music_cell_2_1_1 Jonas ÅkerlundApple Music_cell_2_1_2 Violaine EtienneApple Music_cell_2_1_3 Scott Horan, Taylor SwiftApple Music_cell_2_1_4 Apple Music, Dirty HitApple Music_cell_2_1_5
Beats 1 Presents: The 1975Apple Music_cell_2_2_0 February 25, 2016Apple Music_cell_2_2_1 Matty Healy, Zane LoweApple Music_cell_2_2_2 Apple Music, Beats 1, Dirty HitApple Music_cell_2_2_5
Please Forgive MeApple Music_cell_2_3_0 September 26, 2016Apple Music_cell_2_3_1 Anthony MandlerApple Music_cell_2_3_2 Anthony Mandler, Larry JacksonApple Music_cell_2_3_3 Larry Jackson, Kim BradshawApple Music_cell_2_3_4 Apple Music, Dirty HitApple Music_cell_2_3_5
Skepta: Live from LondonApple Music_cell_2_4_0 December 3, 2016Apple Music_cell_2_4_1 Joseph AdenugaApple Music_cell_2_4_2 Apple Music, Boy Better KnowApple Music_cell_2_4_5
808Apple Music_cell_2_5_0 December 9, 2016Apple Music_cell_2_5_1 Alexander DunnApple Music_cell_2_5_2 Alexander Dunn, Luke BainbridgeApple Music_cell_2_5_3 Alexander Dunn, Arthur Baker, Craig Kallman, Alex NoyerApple Music_cell_2_5_4 Apple Music, Atlantic Films, You Know FilmsApple Music_cell_2_5_5
Skepta: Greatness OnlyApple Music_cell_2_6_0 December 19, 2016Apple Music_cell_2_6_1 Matt Walker, Tom KnightApple Music_cell_2_6_2 Joseph AdenugaApple Music_cell_2_6_3 Joseph Adenuga, Julie AdenugaApple Music_cell_2_6_4 Apple Music, Boy Better KnowApple Music_cell_2_6_5
ProcessApple Music_cell_2_7_0 March 31, 2017Apple Music_cell_2_7_1 Kahlil JosephApple Music_cell_2_7_2 Onye Anyanwu, Rik GreenApple Music_cell_2_7_4 Apple Music, Pulse Films, Young TurksApple Music_cell_2_7_5
Harry Styles: Behind the AlbumApple Music_cell_2_8_0 May 15, 2017Apple Music_cell_2_8_1 Harry Styles,Apple Music_cell_2_8_2 Apple Music, Erskine RecordsApple Music_cell_2_8_5
Ti Amo SpecialeApple Music_cell_2_9_0 June 7, 2017Apple Music_cell_2_9_1 Warren FuApple Music_cell_2_9_2 Jona Ward, Warren FuApple Music_cell_2_9_3 Christian Mazzalai, Deck d'Arcy, Laurent Brancowitz, Thomas MarsApple Music_cell_2_9_4 Apple Music, Partizan EntertainmentApple Music_cell_2_9_5
Can't Stop, Won't Stop: A Bad Boy StoryApple Music_cell_2_10_0 June 25, 2017Apple Music_cell_2_10_1 Daniel KaufmanApple Music_cell_2_10_2 Andre Harrell, Heather Parry, Sean CombsApple Music_cell_2_10_4 Apple Music, Live Nation ProductionsApple Music_cell_2_10_5
HAIM: Behind the AlbumApple Music_cell_2_11_0 July 14, 2017Apple Music_cell_2_11_1 Paul DugdaleApple Music_cell_2_11_2 Apple Music, Pulse FilmsApple Music_cell_2_11_5
Kygo: Stole the ShowApple Music_cell_2_12_0 July 26, 2017Apple Music_cell_2_12_1 Matt MitchenerApple Music_cell_2_12_2 Devin Chanda, Kyrre Gørvell-DahllApple Music_cell_2_12_4 Apple Music, Ultra EnterprisesApple Music_cell_2_12_5
Clive Davis: The Soundtrack of Our LivesApple Music_cell_2_13_0 October 3, 2017Apple Music_cell_2_13_1 Chris PerkelApple Music_cell_2_13_2 Blake Everhart, David Diliberto, David Schulhof, Deborah Zipser, Mary Lisio, Michael Bernstein, Ridley Scott, Samantha Kerzner, Susan RickettsApple Music_cell_2_13_4 Apple Music, IM Global, Scott Free ProductionsApple Music_cell_2_13_5
To be releasedApple Music_header_cell_2_14_0
The Cash Money Story: Before AnythangApple Music_cell_2_15_0 Late 2017Apple Music_cell_2_15_1 Clifton BellApple Music_cell_2_15_2 Bryan Williams, Ronald WilliamsApple Music_cell_2_15_3 Bryan Williams, Jimmy Iovine, Larry Jackson, Ronald Williams, The Ghettonerd CompanyApple Music_cell_2_15_4 Apple Music, Cash Money FilmsApple Music_cell_2_15_5
The Story of Sosa: The MovieApple Music_cell_2_16_0 December 2017Apple Music_cell_2_16_1 TBAApple Music_cell_2_16_2 Keith Cozart, Larry JacksonApple Music_cell_2_16_4 Apple MusicApple Music_cell_2_16_5

Reception Apple Music_section_13

Apple Music received mixed reviews at launch. Apple Music_sentence_122

Among the criticism, reviewers wrote that the user interface was "not intuitive", and an "embarrassing and confusing mess". Apple Music_sentence_123

They also wrote about battery life problems. Apple Music_sentence_124

However, the service was praised for its smart functions. Apple Music_sentence_125

Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. Apple Music_sentence_126

The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time." Apple Music_sentence_127

Sam Machkovech of Ars Technica wrote that Apple's emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company's former reputation as a "tastemaker" in the mid-2000s. Apple Music_sentence_128

Apple Music's major redesign in iOS 10 received more positive reviews. Apple Music_sentence_129

Caitlin McGarry of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify's." Apple Music_sentence_130

She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music’s redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers". Apple Music_sentence_131

However, another Macworld editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. Apple Music_sentence_132

The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired". Apple Music_sentence_133

Jordan Novet of VentureBeat wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience". Apple Music_sentence_134

In December 2017, singer-songwriter Neil Young released a new archive as part of his Neil Young Archives project and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in the studio in all cases. Apple Music_sentence_135

So, the people hear 5 percent to 20 percent of what I created. Apple Music_sentence_136

... Apple not offering a top-quality tier has led labels to stop making quality products available to the masses". Apple Music_sentence_137

Young's claim, however, did not stand up to technical scrutiny, with Apple delivering an industry-standard high-quality bitrate of 256kbit/s AAC, slightly edging out Spotify in quality, which uses a 320kbit/s Ogg Vorbis bitrate. Apple Music_sentence_138

iCloud matching technology controversy Apple Music_section_14

The implementation of iCloud Music Library caused significant issues for users. Apple Music_sentence_139

There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists and songs, missing tracks, and synchronization problems. Apple Music_sentence_140

Mashable wrote that "Apple has not yet publicly acknowledged the problem or responded to our request for comment". Apple Music_sentence_141

iCloud Music Library has also been reported to delete music from users' local storage, though this has been disputed by other publications as caused by user error or another application. Apple Music_sentence_142

Additionally, the feature was reported to have replaced uploaded content with a version locked with digital rights management. Apple Music_sentence_143

In July 2016, Apple switched the matching technology to incorporate features identical to iTunes Match, specifically the use of "audio fingerprints" to scan sound data. Apple Music_sentence_144

The new technology also removed DRM from downloaded matched songs. Apple Music_sentence_145

Album exclusives controversy Apple Music_section_15

In August 2016, Frank Ocean released Blonde exclusively on Apple Music. Apple Music_sentence_146

The decision was made by Ocean independently, without Def Jam Recordings, his former label, being a part of the deal. Apple Music_sentence_147

The exclusive deal reportedly "ignited a music streaming war". Apple Music_sentence_148

The move followed in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna, and Kanye West, who released albums on exclusive terms with music streaming competitors of leading service Spotify. Apple Music_sentence_149

Jonathan Prince, Spotify's head of communications, told The Verge that "We’re not really in the business of paying for exclusives, because we think they're bad for artists and they're bad for fans. Apple Music_sentence_150

Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they're excited about or interested in — exclusives get in the way of that for both sides. Apple Music_sentence_151

Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release". Apple Music_sentence_152

Ocean's independent move to Apple Music exclusivity caused "a major fight in the music industry", and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists. Apple Music_sentence_153

Soon after, several major record labels followed Universal, marking a significant change in the industry. Apple Music_sentence_154

According to unnamed label executives, Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services, including not being prominently featured in playlists. Apple Music_sentence_155

Rolling Stone wrote in October 2016 that "if you wanted to keep up with new albums by Beyoncé, Drake, Frank Ocean, and Kanye West, among many others, you would have had to subscribe to not one but two streaming services", adding, "But over the past few months, a backlash has developed against this new reality". Apple Music_sentence_156

Lady Gaga told Apple Music's Beats 1 radio, "I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my own new music". Apple Music_sentence_157

In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide, "We tried it. Apple Music_sentence_158

We'll still do some stuff with the occasional artist. Apple Music_sentence_159

The labels don't seem to like it and ultimately it's their content." Apple Music_sentence_160

See also Apple Music_section_16

Apple Music_unordered_list_0


Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/Apple Music.