Apple Music Festival

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Apple Music Festival_table_infobox_0

Apple Music FestivalApple Music Festival_header_cell_0_0_0
DatesApple Music Festival_header_cell_0_1_0 Apple Music Festival_cell_0_1_1
Location(s)Apple Music Festival_header_cell_0_2_0 London, England Austin, TexasApple Music Festival_cell_0_2_1
Years activeApple Music Festival_header_cell_0_3_0 2007-16Apple Music Festival_cell_0_3_1
WebsiteApple Music Festival_header_cell_0_4_0 Apple Music Festival_cell_0_4_1

The Apple Music Festival (formerly known as the iTunes Festival) was a music concert series held by Apple, Inc. inaugurated in 2007. Apple Music Festival_sentence_0

Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized prize draws. Apple Music Festival_sentence_1

Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. Apple Music Festival_sentence_2

In London, the Apple Music Festival had become an annual music festival which takes place in September at The Roundhouse art centre in Camden Town. Apple Music Festival_sentence_3

The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas. Apple Music Festival_sentence_4

In August 2015, the iTunes Festival was renamed as the Apple Music Festival. Apple Music Festival_sentence_5

After a 10-year run, Apple confirmed to Music Business Worldwide that it will no longer host any music festivals. Apple Music Festival_sentence_6

2007 Apple Music Festival_section_0

Held at the Institute of Contemporary Arts. Apple Music Festival_sentence_7

2008 Apple Music Festival_section_1

Held at KOKO, Camden Town. Apple Music Festival_sentence_8

2009 Apple Music Festival_section_2

Held at The Roundhouse, Camden Town. Apple Music Festival_sentence_9

2010 Apple Music Festival_section_3

Held at The Roundhouse, Camden Town and live streamed on Apple Music Festival_sentence_10

2011 Apple Music Festival_section_4

Held at The Roundhouse, Camden Town and broadcast by ITV2 and presented by Alexa Chung and Dave Berry. Apple Music Festival_sentence_11

2012 Apple Music Festival_section_5

Held at The Roundhouse, Camden Town and broadcast across Channel 4's stations (including Channel 4, T4 and E4). Apple Music Festival_sentence_12

2013 Apple Music Festival_section_6

Held at The Roundhouse, Camden Town. Apple Music Festival_sentence_13

2014 Apple Music Festival_section_7

Austin Apple Music Festival_section_8

On February 19, 2014, Apple announced that the iTunes Festival will take place in the U.S. for the first time with a five-day festival at the Moody Theater, Austin, Texas from March 11–15, alongside South by Southwest. Apple Music Festival_sentence_14

Apple Music Festival_unordered_list_0

London Apple Music Festival_section_9

On 21 July 2014, Apple announced some of the line up for the eighth iTunes Festival held at The Roundhouse, Camden Town Apple Music Festival_sentence_15

2015 Apple Music Festival_section_10

On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival. Apple Music Festival_sentence_16

Held at The Roundhouse, Camden Town, the festival was broadcast via Apple Music. Apple Music Festival_sentence_17

Apple Music Festival_unordered_list_1

2016 Apple Music Festival_section_11

In 2016 the Apple Music Festival 10 returned to The Roundhouse, Camden Town for its tenth year. Apple Music Festival_sentence_18

The full line up was announced on 25 August 2016 via Beats1 by Julia Adenuga as a surprise during Chart with Brooke Reese. Apple Music Festival_sentence_19

The festival was streamed live and on-demand via Apple Music. Apple Music Festival_sentence_20

Beats1 also broadcast live interviews and performances from the festival. Apple Music Festival_sentence_21

The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Apple Music Festival_sentence_22

Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival. Apple Music Festival_sentence_23

Apple Music Festival_unordered_list_2

Cancellation Apple Music Festival_section_12

In early September 2017, Apple announced that it would not be continuing the Apple Music Festival. Apple Music Festival_sentence_24

Credits to the contents of this page go to the authors of the corresponding Wikipedia page: Music Festival.