BBC Three

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"BBC3" and "BBC-3" redirect here. BBC Three_sentence_0

For the gene, see BBC3 (gene). BBC Three_sentence_1

For the TV series, see BBC-3 (TV series). BBC Three_sentence_2

This article is about the British television channel which broadcast from 9 February 2003 to 16 February 2016. BBC Three_sentence_3

For the online television channel of the same name, see BBC Three (online). BBC Three_sentence_4

For the BBC radio station, see BBC Radio 3. BBC Three_sentence_5

For other uses, see BBC Three (disambiguation). BBC Three_sentence_6

BBC Three_table_infobox_0

BBC ThreeBBC Three_table_caption_0
CountryBBC Three_header_cell_0_0_0 United KingdomBBC Three_cell_0_0_1
ProgrammingBBC Three_header_cell_0_1_0
Picture formatBBC Three_header_cell_0_2_0 1080i HDTV

(downscaled to 16:9 576i for the SDTV feed)BBC Three_cell_0_2_1

OwnershipBBC Three_header_cell_0_3_0
OwnerBBC Three_header_cell_0_4_0 BBCBBC Three_cell_0_4_1
Sister channelsBBC Three_header_cell_0_5_0 BBC One

BBC Two BBC Four BBC News BBC Parliament CBBC CBeebiesBBC Three_cell_0_5_1

HistoryBBC Three_header_cell_0_6_0
LaunchedBBC Three_header_cell_0_7_0 9 February 2003; 17 years ago (2003-02-09) (channel)

16 February 2016; 4 years ago (2016-02-16) (online service) 4 March 2019; 21 months ago (2019-03-04) (one hour block on BBC One)BBC Three_cell_0_7_1

ReplacedBBC Three_header_cell_0_8_0 BBC ChoiceBBC Three_cell_0_8_1
ClosedBBC Three_header_cell_0_9_0 16 February 2016; 4 years ago (2016-02-16) (channel, ceased all remaining operations on 31 March)BBC Three_cell_0_9_1
Replaced byBBC Three_header_cell_0_10_0 BBC Three (online)BBC Three_cell_0_10_1
LinksBBC Three_header_cell_0_11_0
WebsiteBBC Three_header_cell_0_12_0 BBC Three_cell_0_12_1

(at time of closure)BBC Three_header_cell_0_13_0

TerrestrialBBC Three_header_cell_0_14_0
FreeviewBBC Three_header_cell_0_15_0 Channel 7

Channel 105 (HD)BBC Three_cell_0_15_1

CableBBC Three_header_cell_0_16_0
Virgin MediaBBC Three_header_cell_0_17_0 Channel 106

Channel 163 (HD)BBC Three_cell_0_17_1

WightFibreBBC Three_header_cell_0_18_0 Channel 23BBC Three_cell_0_18_1
Virgin Media IrelandBBC Three_header_cell_0_19_0 Channel 116BBC Three_cell_0_19_1
Ziggo (Netherlands)BBC Three_header_cell_0_20_0 Channel 63BBC Three_cell_0_20_1
Kabeltex (Netherlands)BBC Three_header_cell_0_21_0 Channel 163BBC Three_cell_0_21_1
Telenet (Belgium)BBC Three_header_cell_0_22_0 Channel 565BBC Three_cell_0_22_1
Naxoo (Switzerland)BBC Three_header_cell_0_23_0 Channel 215BBC Three_cell_0_23_1
SatelliteBBC Three_header_cell_0_24_0
FreesatBBC Three_header_cell_0_25_0 Channel 106 (SD/HD)

Channel 147 (SD)BBC Three_cell_0_25_1

Sky (UK)BBC Three_header_cell_0_26_0 Channel 115 (SD/HD)

Channel 210 (SD)BBC Three_cell_0_26_1

Sky (Ireland)BBC Three_header_cell_0_27_0 Channel 210BBC Three_cell_0_27_1
Astra 2EBBC Three_header_cell_0_28_0 10818 V 22000 5/6

10847 V 23000 2/3 (HD)BBC Three_cell_0_28_1

IPTVBBC Three_header_cell_0_29_0
BT TVBBC Three_header_cell_0_30_0 Channel 105 (HD)BBC Three_cell_0_30_1

(Switzerland)BBC Three_header_cell_0_31_0

Channel arbitraryBBC Three_cell_0_31_1
KPN (Netherlands)BBC Three_header_cell_0_32_0 Channel 59BBC Three_cell_0_32_1

BBC Three was a British free-to-air television channel operated by the British Broadcasting Corporation. BBC Three_sentence_7

Launched on 9 February 2003 as a replacement for BBC Choice, the service's remit was to provide "innovative programming" to a target audience of viewers between 16 and 34 years old, leveraging technology as well as new talent. BBC Three_sentence_8

Unlike its commercial rivals, 90% of BBC Three's output originated from the United Kingdom. BBC Three_sentence_9

70% was original, covering all genres, including animation, comedy, current affairs, and drama. BBC Three_sentence_10

BBC Three had a unique 60 Seconds format for its news bulletins, adopted so that operation of the channel could be completely automated, without the complication of dealing with variable-length live news broadcasts. BBC Three_sentence_11

The former controller of the station, Zai Bennett, left to join Sky Atlantic in July 2014, at which point BBC Three commissioner Sam Bickley became acting controller. BBC Three_sentence_12

Until March 2016, the network broadcast on Freeview, digital cable, IPTV and Satellite television platforms, and was on-air from 7 pm to around 4 am each night to share terrestrial television bandwidth with CBBC. BBC Three_sentence_13

In March 2014, as a result of a planned £100 million budget cut across the BBC, it was proposed that BBC Three be discontinued as an 'open' television service, and be converted to an over-the-top Internet television service with a smaller programming budget and a focus on short-form productions. BBC Three_sentence_14

Despite significant public opposition, the proposal was provisionally approved by the BBC Trust in June 2015, with a new consultation open until 30 September of that year. BBC Three_sentence_15

The TV channel ceased operations on 16 February 2016, replaced by an online-only version. BBC Three_sentence_16

A one hour block on linear BBC One has operated since 2019. BBC Three_sentence_17

On 20 May 2020, it was announced within the BBC's annual plan that the corporation is "considering the case" for returning BBC Three to linear television, four years after it was taken off air. BBC Three_sentence_18

History BBC Three_section_0

In late 2001, the BBC decided to reposition and rebrand their two digital channels so that they could be more closely linked to the well established BBC One and BBC Two. BBC Three_sentence_19

Their plan was for BBC Knowledge to be replaced with BBC Four—which took place in 2002—and for BBC Choice to be replaced with BBC Three. BBC Three_sentence_20

However, questions were raised over the proposed format of the new BBC Three, as some thought the new format would be too similar to the BBC's commercial rivals, namely ITV2 and E4, and would be unnecessary competition. BBC Three_sentence_21

The channel was eventually given the go ahead, eleven months after the original launch date, and launched on 9 February 2003. BBC Three_sentence_22

The channel was launched by Stuart Murphy, who previously ran BBC Choice, and before that UK Play, the now-discontinued UKTV music and comedy channel. BBC Three_sentence_23

At 33, Murphy was still the youngest channel controller in the country, a title he had held since launching UK Play at the age of 26; although on 20 October 2005 it was announced that Murphy was soon to leave the channel to work in commercial television. BBC Three_sentence_24

On 12 May 2011, BBC Three was added to the Sky EPG in the Republic of Ireland on channel 229. BBC Three_sentence_25

It was later moved to channel 210 on 3 July 2012, to free up space for new channels. BBC Three_sentence_26

It was moved to 115. BBC Three_sentence_27

For the duration of the 2012 Summer Olympics, BBC Three increased its broadcasting hours to 24 hours to provide extra coverage of Olympic events. BBC Three_sentence_28

Broadcast hours were extended again for the 2014 Commonwealth Games with BBC Three broadcasting from 9:00 am to 4:00 am for the duration of the games. BBC Three_sentence_29

On 16 July 2013 the BBC announced that a high-definition (HD) simulcast of BBC Three would be launched by early 2014. BBC Three_sentence_30

The channel launched on 10 December 2013. BBC Three_sentence_31

Replacement by internet service BBC Three_section_1

In February 2014, BBC Director-General Tony Hall announced that cuts of £100 million would have to be made at the corporation; Hall stated that the corporation could be forced to close one of its television services as a cost-savings measure. BBC Three_sentence_32

On 5 March 2014, Hall announced a proposal to convert BBC Three to an online-only service, with an almost 50% cut in its programming budget, and a larger emphasis on short form content due to the cut in funding. BBC Three_sentence_33

These changes formed part of a package of proposals from the BBC, including extending CBBC's hours, respending £30m on BBC One audiences for drama, and launching a one-hour timeshift channel of BBC One. BBC Three_sentence_34

There was notable backlash against the measures, with celebrities including Greg James, Matt Lucas and Jack Whitehall speaking out. BBC Three_sentence_35

A petition against the move on has gathered over 300,000 signatures. BBC Three_sentence_36

However, there was some support from media commentators, and those who backed a "slimmer" BBC. BBC Three_sentence_37

When the BBC revealed the full detail in December 2014, it admitted there was widespread opposition from BBC Three viewers but said there was support for the wider package of proposals. BBC Three_sentence_38

They believed the public welcomed a BBC One +1 as it admits "a vast majority of viewing still takes place on linear channels". BBC Three_sentence_39

The 'Save BBC Three' campaign pointed out this was a contradiction to what the BBC said about BBC Three. BBC Three_sentence_40

The BBC Trust began a 28-day public consultation regarding the plans on 20 January 2015 and it ended with a protest outside Broadcasting House. BBC Three_sentence_41

As part of the consultation a letter of 750 names against the move from the creative industry was sent to the BBC Trust, and this had the backing of a number of celebrities including Daniel Radcliffe, Aidan Turner, Olivia Colman and Lena Headey. BBC Three_sentence_42

The polling company ICM concluded a "large majority" of those that replied to the consultation were against the move with respondents particularly concerned about those who cannot stream programming online, the effect of the content budget cuts, and the BBC's own admission the audience numbers would drop. BBC Three_sentence_43

The Save BBC Three campaign has argued the transition period is too short and that programmes like Family Guy, Hair, and Don't Tell the Bride have not performed as well on BBC One and BBC Two with the 16-34 year old audience, in comparison to BBC Three. BBC Three_sentence_44

It did not consider the proposals cost-effective because the BBC will need to spend on a new brand and triple advertising budgets to increase awareness of the new service. BBC Three_sentence_45

Nonetheless, the BBC Trust issued its final decision to approve the transition in November 2015, citing the fact that younger audiences have increasingly migrated to online television content as opposed to linear television channels, and the BBC's ability to "deliver more distinctive content online, while bearing down on costs". BBC Three_sentence_46

Conditions were imposed on other BBC properties to complement the changes; BBC One and Two will be required to develop "distinctive programmes designed for younger audiences", as well as air encores of all full-length programmes that originally premiere on the BBC Three online service. BBC Three_sentence_47

The Trust also approved related proposals to allow first-run and third-party content on iPlayer, as well as extend CBBC's broadcast day to 9:00 p.m. BBC Three_sentence_48

The BBC One timeshift service was rejected, citing "limited public value". BBC Three_sentence_49

Jimmy Mulville and Jon Thoday of independent production companies Hat Trick Productions and Avalon reportedly considered legal action against the Trust if it went ahead with the closure of the channel. BBC Three_sentence_50

They had previously offered to buy the channel to keep it on television, but the BBC said the channel was not up for sale. BBC Three_sentence_51

BBC Three signed off during the early morning of 16 February 2016. BBC Three_sentence_52

The final programme was an episode of Gavin & Stacey, introduced by co-star James Corden from the Los Angeles studio of The Late Late Show. BBC Three_sentence_53

The channel thereafter carried promotional information regarding the BBC Three internet service until it officially shut down on 31 March. BBC Three_sentence_54

Since March 2019, programmes from the new service have been carried by BBC One on Mondays through Wednesdays after BBC News at Ten. BBC Three_sentence_55

Possible return to linear television BBC Three_section_2

In May 2020, the BBC submitted its annual general plan for 2020-21. BBC Three_sentence_56

It stated that the broadcaster was considering reinstating BBC Three as a linear channel, citing that its content "now has the potential to reach a wider audience on a linear channel, as well as the key demographic which will continue to watch online.” These changes come after rumours of the closure of BBC Four (with the report stating plans for the network to phase out original programmes and become an archive-oriented service), and that BBC Three's budget would be doubled. BBC Three_sentence_57

Research released in September 2020 showed that BBC Three was being viewed for 89% less time per-year since the transition, and 72% if rebroadcasts on BBC linear channels were included. BBC Three_sentence_58

In its first year as an online service, its weekly audience of viewers aged 16–34 declined 69% year-on-year. BBC Three_sentence_59

Programming BBC Three_section_3

The channel's target audience was 16–34-year-olds, and it faced heavy competition from rivals including ITV2 and E4, for an audience that the BBC has traditionally had difficulty in attracting. BBC Three_sentence_60

In 2008 it reached 26.3% of 16–34-year-olds in digital homes—the channel's highest ever such reach and above that of E4, ITV2, Dave and Sky 1. BBC Three_sentence_61

On average, nine million people watched BBC Three every week, and it had a 2.6% share of the 15–34-year-old audience and 1.4% of the whole population, according to the Broadcasters' Audience Research Board (BARB). BBC Three_sentence_62

These ratings by BARB, the official ratings agency, average out BBC Three's viewing figures over a 24-hour period even though the channel only broadcasts in the evening, giving a distorted sense of the channel's viewership. BBC Three_sentence_63

Despite several official complaints from the BBC, BARB continued to publish figures which the BBC argues are unrepresentative. BBC Three_sentence_64

BBC Three's programming consisted of comedy, drama, spin-off series and repeated episodes of series from BBC One and BBC Two, and other programmes that attempted to alert others of their actions through a series of programmes challenging common beliefs. BBC Three_sentence_65

An example of BBC Three's comedy output includes the award-winning comedy Little Britain, which in October 2004 broke its previous viewing record when 1.8 million viewers tuned in for a new series. BBC Three_sentence_66

Little Britain was later broadcast on the BBC's terrestrial analogue channels BBC One and BBC Two. BBC Three_sentence_67

The channels longest-running comedy programme is Two Pints of Lager and a Packet of Crisps. BBC Three_sentence_68

Some current programmes feature stand-up comedians performing their own take on a subject, usually the news, examples of which include Russell Howard's Good News (which later transferred to BBC Two, partly due to its success, and partly to BBC Three's move to online only) and Lee Nelson's Well Good Show. BBC Three_sentence_69

Comedy and drama BBC Three_section_4

The channel aired various comedies and dramas; one of its most popular sitcoms was Gavin & Stacey, which first aired in May 2007 and was written by and starring James Corden and Ruth Jones alongside Mathew Horne, Joanna Page, Alison Steadman and Rob Brydon. BBC Three_sentence_70

The sitcom was an instant hit, with subsequent series being moved to other BBC channels and the show being granted a Christmas special. BBC Three_sentence_71

Another example is Being Human, a drama in which a ghost, a vampire and a werewolf share a flat, which has become a success and heralded several new series. BBC Three_sentence_72

American programming also features, with American Dad! BBC Three_sentence_73

and Family Guy being the notable examples. BBC Three_sentence_74

Numerous popular series were either repeated on the channel or have spin-offs created from them. BBC Three_sentence_75

In early 2003, viewers could watch episodes of popular BBC soap opera EastEnders on BBC Three before they were broadcast on BBC One. BBC Three_sentence_76

This programming decision coincided with the relaunch of the channel and helped it break the one million viewers milestone for the first time. BBC Three_sentence_77

An episode of EastEnders Revealed, which was commissioned for BBC Three and looking behind the scenes of the programme, attracted 611,000 viewers. BBC Three_sentence_78

In 2005, BBC Three commissioned the documentary series Doctor Who Confidential, which was shown immediately after episodes of the new series of Doctor Who had been screened on BBC One. BBC Three_sentence_79

This was followed up in July 2005, when it began to screen repeats of both programmes. BBC Three_sentence_80

In October 2005, it was announced that BBC Three had commissioned a spin-off drama series from Doctor Who, Torchwood, designed as a post-watershed science fiction drama for a more adult audience. BBC Three_sentence_81

Torchwood launched with 2.4 million viewers in October 2006. BBC Three_sentence_82

Torchwood is the first science fiction programme ever to have been commissioned by the channel, and its popularity led to it being broadcast on BBC Two for the second series, and on BBC One for subsequent series. BBC Three_sentence_83

In 2010, BBC Three began airing episodes of the fifth series of BBC drama series Waterloo Road after they had aired on BBC One as part of its 'catch-up' programming. BBC Three_sentence_84

From January 2015, BBC Three aired the remaining episodes of Waterloo Road before being repeated on BBC One later the same day. BBC Three_sentence_85

Among its original programming, the channel also gave viewers the comedy-drama Pramface, which was written by Chris Reddy and comprised 19 episodes over three series, broadcast between 2012 and 2014. BBC Three_sentence_86

Documentaries BBC Three_section_5

BBC Three also airs highly acclaimed documentaries reflecting young people's experience of the world, including the Bafta winning Our War, Blood, Sweat and T-shirts (as well as subsequent sequels), Life & Death Row and their recent season of films about mental illness. BBC Three_sentence_87

BBC Three also broadcasts specialist factual documentaries, such as How Drugs Work and How Sex Works. BBC Three_sentence_88

Stacey Dooley, since her appearance on Blood, Sweat and T-shirts in 2008, has been presenting documentaries including: Stacey Dooley in the USA (2012–14), Coming Here Soon (2012), The Natives: This is our America (2017), Beaten by my Boyfriend (2015), Stacey Dooley in Cologne: The Blame Game (2016), Sex in Strange Places (2016), Stacey Dooley: Hate and Pride in Orlando (2016), Stacey Dooley on the Frontline: Girls, Guns and Isis (2016), Brainwashing Stacey (2016), Stacey Dooley: Face to Face with Isis (2018), and countless more titles under the umbrella title Stacey Dooley Investigates (2009–present). BBC Three_sentence_89

BBC Three has also commissioned a number of notable single one-off documentaries, including Growing Up Down's (2014), My Brother the Islamist (2011), Small Teen Big World (2010); Stormchaser: The Butterfly and the Tornado (2012) and The Autistic Me (2009). BBC Three_sentence_90

Many are commissioned through BBC Three's FRESH scheme; providing an opportunity for 'the next generation of directors' to make their first 60-minute documentary for the channel. BBC Three_sentence_91

News and sport BBC Three_section_6

The channel featured hourly news updates called 60 Seconds, presented by Sam Naz during the week, which included the top news, sport and entertainment stories. BBC Three_sentence_92

They were presented in a relaxed style in keeping with the rest of the channel. BBC Three_sentence_93

As part of the BBC's discussions with the government regarding the founding of the channel, a longer news programme had been promised to provide a daily section of news and current affairs. BBC Three_sentence_94

The News Show, as it came to be called upon launch, was later rebranded The 7 O'Clock News. BBC Three_sentence_95

However, the BBC discontinued the bulletin in 2005, following a recommendation made in the 2004 Barwise Report, which found that the channel's target audience sought news from elsewhere. BBC Three_sentence_96

The channel also showed some sports programming. BBC Three_sentence_97

Match of the Day Live broadcast international football matches featuring Wales, often when an England match was being shown on BBC One. BBC Three_sentence_98

The channel also showed some matches of England's Women's team. BBC Three_sentence_99

The 2002, 2004, 2006 and 2008 Africa Cup of Nations tournaments were shown on the channel. BBC Three_sentence_100

List of series BBC Three_section_7

General comedy BBC Three_sentence_101

BBC Three_unordered_list_0

One-off comedy pilots/specials BBC Three_sentence_102

Sketch comedy BBC Three_sentence_103

Comedy gameshow BBC Three_sentence_104

BBC Three_unordered_list_1

Sitcom BBC Three_sentence_105

Comedy drama BBC Three_sentence_106

BBC Three_unordered_list_2

  • Grease Monkeys (2003–2004)BBC Three_item_2_23
  • Spine Chillers (2003)BBC Three_item_2_24
  • Outlaws (2004)BBC Three_item_2_25
  • Ideal (2005–2011)BBC Three_item_2_26
  • Twisted Tales (2005)BBC Three_item_2_27
  • Funland (2005)BBC Three_item_2_28
  • Drop Dead Gorgeous (2006–2007)BBC Three_item_2_29
  • Phoo Action (2008)BBC Three_item_2_30
  • The Last Word Monologues (2008)BBC Three_item_2_31
  • Personal Affairs (2009)BBC Three_item_2_32
  • Mouth to Mouth (2009)BBC Three_item_2_33
  • Pramface (2012–2014)BBC Three_item_2_34
  • Bluestone 42 (2013)BBC Three_item_2_35

Special events/Stand-up Comedy BBC Three_sentence_107

BBC Three_unordered_list_3

  • Paul and Pauline Calf's Cheese and Ham Sandwich (2003)BBC Three_item_3_36
  • Glastonbury Festival (2003–2015)BBC Three_item_3_37
  • The Fast Show Farewell Tour (2003)BBC Three_item_3_38
  • Eurovision Song Contest (2004–2015)BBC Three_item_3_39
  • 28 Acts in 28 Minutes (2005)BBC Three_item_3_40
  • The Mighty Boosh Live (2008)BBC Three_item_3_41
  • Russell Howard Live (2009)BBC Three_item_3_42
  • Edinburgh Comedy Fest Live (2010–2014)BBC Three_item_3_43
  • Russell Howard Live: Dingledodies (2010)BBC Three_item_3_44
  • Three@TheFringe (2011)BBC Three_item_3_45
  • Simon Amstell: Do Nothing Live (2011)BBC Three_item_3_46
  • Stand Up For Sport Relief (2012)BBC Three_item_3_47
  • Live at the Electric (2012–2014)BBC Three_item_3_48
  • Chris Ramsey's Comedy Fringe (2012)BBC Three_item_3_49
  • Greg Davies Live: Firing Cheeseballs At A Dog (2012)BBC Three_item_3_50
  • Russell Howard: Right Here, Right Now (2012)BBC Three_item_3_51
  • Russell Kane: Smokescreens & Castles (2012)BBC Three_item_3_52
  • Lee Nelson Live (2013)BBC Three_item_3_53
  • Seann Walsh's Late Night Comedy Spectacular (2013–2014)BBC Three_item_3_54
  • Kevin Bridges - The Story Continues (2013)BBC Three_item_3_55
  • Jack Whitehall Live (2013)BBC Three_item_3_56
  • Nick Helm's Heavy Entertainment (2015)BBC Three_item_3_57

Drama BBC Three_sentence_108

Documentary BBC Three_sentence_109

Chat show BBC Three_sentence_110

BBC Three_unordered_list_4

Repeats BBC Three_sentence_111

BBC Three_unordered_list_5

Unscripted and reality BBC Three_sentence_112

Imports BBC Three_sentence_113

BBC Three_unordered_list_6

Most watched programmes BBC Three_section_8

The following is a list of the ten most watched broadcasts on BBC3 since launch, based on Live +7 data supplied by BARB. BBC Three_sentence_114

Number of viewers does not include repeats. BBC Three_sentence_115

BBC Three_table_general_1

RankBBC Three_header_cell_1_0_0 ProgrammeBBC Three_header_cell_1_0_1 Number of ViewersBBC Three_header_cell_1_0_2 DateBBC Three_header_cell_1_0_3
1BBC Three_cell_1_1_0 EastEnders Live: The AftermathBBC Three_cell_1_1_1 4,537,000BBC Three_cell_1_1_2 19 February 2010BBC Three_cell_1_1_3
2BBC Three_cell_1_2_0 Olympics 2012BBC Three_cell_1_2_1 4,289,000BBC Three_cell_1_2_2 11 August 2012BBC Three_cell_1_2_3
3BBC Three_cell_1_3_0 2,771,000BBC Three_cell_1_3_1 1 August 2012BBC Three_cell_1_3_2
4BBC Three_cell_1_4_0 TorchwoodBBC Three_cell_1_4_1 2,510,000BBC Three_cell_1_4_2 22 October 2006BBC Three_cell_1_4_3
5BBC Three_cell_1_5_0 2,498,000BBC Three_cell_1_5_1
6BBC Three_cell_1_6_0 Olympics 2012BBC Three_cell_1_6_1 2,368,000BBC Three_cell_1_6_2 29 July 2012BBC Three_cell_1_6_3
7BBC Three_cell_1_7_0 EastEnders: Backstage LiveBBC Three_cell_1_7_1 2,257,000BBC Three_cell_1_7_2 20 February 2015BBC Three_cell_1_7_3
8BBC Three_cell_1_8_0 Olympics 2012BBC Three_cell_1_8_1 2,162,000BBC Three_cell_1_8_2 4 August 2012BBC Three_cell_1_8_3
9BBC Three_cell_1_9_0 Match of the Day LiveBBC Three_cell_1_9_1 2,069,000BBC Three_cell_1_9_2 26 June 2013BBC Three_cell_1_9_3
10BBC Three_cell_1_10_0 Weakest Link: EastEnders SpecialBBC Three_cell_1_10_1 2,005,000BBC Three_cell_1_10_2 19 February 2010BBC Three_cell_1_10_3

Presentation BBC Three_section_9

Main article: BBC Three idents BBC Three_sentence_116

The channel's original idents were conceived by Stefan Marjoram at Aardman Animations and were used from launch until February 2008. BBC Three_sentence_117

Stuart Murphy was touring Aardman Animations looking for new programming ideas for BBC Three when he spotted the cone shaped creatures, he then took the idea back to the Lambie-Nairn agency, responsible for the BBC Three identity package. BBC Three_sentence_118

A feature of this identity is also the music "Three Is The Magic Number", based (only the lyrics are copied) upon Schoolhouse Rock! BBC Three_sentence_119 . BBC Three_sentence_120

BBC Online provided a number of downloads and activities based on the channel's identity, these included "BlobMate", screensavers, wallpapers and also games such as BlobLander and BlobBert. BBC Three_sentence_121

The idea used by both Lambie-Nairn, who had developed the branding for CBeebies and CBBC, and Aardman, was to create the BBC Three blobs as a relation to the green and yellow blobs of the children's channels. BBC Three_sentence_122

Kieron Elliott, Lola Buckley, Gavin Inskip and Jen Long provided out-of-vision continuity. BBC Three_sentence_123

On 22 January 2008 a new channel identity was unveiled. BBC Three_sentence_124

Rebranding was carried out by Red Bee Media, along with agencies MPG and Agency Republic with music and sound design by creative audio company Koink. BBC Three_sentence_125

The Discovery idents were introduced in October 2013 and lasted until January 2016, retaining the logo from 2008. BBC Three_sentence_126

The idents follow the theme of "discovery", and were designed by Claire Powell at Red Bee Media. BBC Three_sentence_127

The soundtrack for the idents was composed by Chris Branch and Tom Haines at Brains & Hunch. BBC Three_sentence_128

On 4 January 2016, alongside the announcement of the date on which the channel will become an internet-only service, a third logo was unveiled. BBC Three_sentence_129

Inspired by the iconography of mobile applications, the new logo incorporates the Roman numeral for the number 3, with the third bar replaced by an exclamation mark. BBC Three_sentence_130

Marketing head Nikki Carr explained that the three bars represented the three principles of BBC Three as a service; making viewers "think", "laugh", and have a voice. BBC Three_sentence_131

Awards BBC Three_section_10

The channel has had critical and popular successes. BBC Three_sentence_132

Most recently, it won Broadcast Magazine's Digital Channel of the Year Award for Best General Entertainment Channel, and MGEITF Non Terrestrial Channel of the Year. BBC Three_sentence_133

It won more awards in its eleven-year broadcast history than its commercial rivals (Sky 1, Sky Living, E4, ITV2, Channel 5 and Comedy Central) have won in their combined 25-year history. BBC Three_sentence_134

In total BBC Three has won 7 BAFTA awards, 5 British Comedy Awards, 15 Royal Television Society Awards and 5 Rose d'Or Awards since the channel was launched in February 2003. BBC Three_sentence_135

In 2008, BBC Three's Gavin & Stacey won the BAFTA audience award and the best comedy performance award was awarded to James Corden for his part. BBC Three_sentence_136

Criticism BBC Three_section_11

The channel came in for criticism from several corners, the most prominent of which came from some of the BBC's long-standing presenters. BBC Three_sentence_137

These included John Humphrys, who argued that BBC Three and BBC Four should be shut down in the face of budget cuts to BBC Radio 4's Today programme, which he presents, as well as Jeremy Paxman. BBC Three_sentence_138

In July 2010 a UK music magazine printed a letter from the pressure group Friends of Radio 3 that criticised BBC Three for having 'comedies, game shows, films and documentaries, but no arts programming at all'. BBC Three_sentence_139

In a later issue another correspondent endorsed this assessment on the basis of a search through issues of the Radio Times, and cast doubt on the BBC's claim (in the document Performance Against Public Commitments 2009/10) that the channel broadcast '54 hours of new music and arts programming' in that year. BBC Three_sentence_140

Two months later the same correspondent wrote in to inform readers that the BBC had refused his 'Freedom of Information' request concerning the titles of the programmes used in calculating the '54 hours' total. BBC Three_sentence_141

Credits to the contents of this page go to the authors of the corresponding Wikipedia page: Three.