Apple Music 1

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This article is about the streaming music service. Apple Music 1_sentence_0

For the discontinued algorithm-based internet radio stations on iTunes, see iTunes Radio. Apple Music 1_sentence_1

For the streaming service that features Beats 1, see Apple Music. Apple Music 1_sentence_2

For other uses, see Beat (disambiguation). Apple Music 1_sentence_3

Apple Music 1_table_infobox_0

Apple Music 1Apple Music 1_table_caption_0
CityApple Music 1_header_cell_0_0_0 Apple Music 1_cell_0_0_1
Broadcast areaApple Music 1_header_cell_0_1_0 Over 100 countriesApple Music 1_cell_0_1_1
SloganApple Music 1_header_cell_0_2_0 Worldwide. Always on.Apple Music 1_cell_0_2_1
ProgrammingApple Music 1_header_cell_0_3_0
FormatApple Music 1_header_cell_0_4_0 Freeform radio, rhythmic contemporary, urban contemporaryApple Music 1_cell_0_4_1
OwnershipApple Music 1_header_cell_0_5_0
OwnerApple Music 1_header_cell_0_6_0 Apple Inc.Apple Music 1_cell_0_6_1
Sister stationsApple Music 1_header_cell_0_7_0 Apple Music Hits

Apple Music CountryApple Music 1_cell_0_7_1

HistoryApple Music 1_header_cell_0_8_0
First air dateApple Music 1_header_cell_0_9_0 June 30, 2015; 5 years ago (2015-06-30)Apple Music 1_cell_0_9_1
LinksApple Music 1_header_cell_0_10_0
WebcastApple Music 1_header_cell_0_11_0 Apple Music 1_cell_0_11_1
WebsiteApple Music 1_header_cell_0_12_0 Apple Music 1_cell_0_12_1

Apple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc. It is accessible through the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod) and through . Apple Music 1_sentence_4

Apple Music 1 airs a mix of pop, rap and indie music. Apple Music 1_sentence_5

Prime-time presenters include Zane Lowe, Ebro Darden and Matt Wilkinson. Apple Music 1_sentence_6

Apple Music Hits offers a full catalog of the biggest songs from the ’80s, ’90s, and 2000s. Apple Music 1_sentence_7

Apple Music Country offers a mix of country songs old and new. Apple Music 1_sentence_8

Apple Music Radio is streamed at 64kbit/s and 256kbit/s, utilising HTTP Live Streaming protocol and the HE-AAC audio codec. Apple Music 1_sentence_9

History Apple Music 1_section_0

Apple bought audio equipment maker Beats Electronics in 2014, which included the ownership of Beats' former music service Beats Music, and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service. Apple Music 1_sentence_10

Business Insider later reported that Apple was planning to merge the two services. Apple Music 1_sentence_11

Apple also hired Zane Lowe as a music curator. Apple Music 1_sentence_12

The day of Beats 1's launch, The Guardian revealed that they had been given pre-recorded examples of Beats 1 programming, and said it "suggests an eclectic mix of programming to fill the 24-hours-a-day of broadcasting." Apple Music 1_sentence_13

On September 29, 2015, Zane Lowe said he wasn't sure that Apple Music needed Beats 1, but said "I hope that there’s a place for it." Apple Music 1_sentence_14

In December 2015, rumors spread that Apple would expand on the Beats 1 brand and give it sister stations, after Apple registered trademarks for four additional Beats stations. Apple Music 1_sentence_15

In September 2016, Apple refreshed the Apple Music interface with the release of iTunes 12.5 and iOS 10. Apple Music 1_sentence_16

Beats 1 reportedly became harder to get to, due to the clunky interface of iOS 10's Music app. Apple Music 1_sentence_17

In March 2017, Apple claimed that Beats 1 was "the biggest radio station in the world" and beat all other music stations in concurrent listeners. Apple Music 1_sentence_18

In March 2020, Beats 1 transitioned to remote broadcasting from the respective homes of the radio hosts in light of the coronavirus outbreak. Apple Music 1_sentence_19

In May 2020, London headline host Julie Adenuga announced she was leaving Beats 1 after her years on the station since its inception. Apple Music 1_sentence_20

On August 18, 2020, Apple announced the rebranding of Beats 1 to Apple Music 1 and the launch of two new radio stations, Apple Music Hits and Apple Music Country, featuring exclusive original shows from the world's top music hosts and artists. Apple Music 1_sentence_21

Reception Apple Music 1_section_1

Reception for the Apple-run station has been mixed. Apple Music 1_sentence_22

Quartz analyzed the track list of songs that were aired on Beats 1 in its second week. Apple Music 1_sentence_23

"Though Beats 1 is an eclectic mix of genres, some listeners have complained that it plays too much hip-hop." Apple Music 1_sentence_24

However, they did note that "there is a reasonable amount of diversity..." Apple Music 1_sentence_25

Mashable complained of "dynamic-range compression, which squashes the volume range of audio" and also said, "The variety can be a blessing and a jumps all over the musical spectrum...If I wasn't committed to listening to nothing but Beats 1 for this review, I would have turned it off." Apple Music 1_sentence_26

9to5Mac had a generally positive review of the station, saying, "Although Beats 1 is advertised as a 24/7 station, it isn’t really true. Apple Music 1_sentence_27

The schedule is set up on a 12 hour basis, so for the other 12 hours it plays a recording of the last 12 hours...This is frustrating for me, being based in the UK. Apple Music 1_sentence_28

If I listen in the afternoon and in the following morning, I am likely to hear the same shows repeated...In summary, Beats 1 as a concept is great... Apple Music 1_sentence_29

It needs some work on the software side and the production side to make it really shine." Apple Music 1_sentence_30

Jason Cipriani of Fortune wrote, "I haven’t liked every song played on Beats 1, but the personal bond I instantly felt with each DJ has been strong enough for me to resist the urge to go back to a lifeless algorithm." Apple Music 1_sentence_31

Billboard said, "the tech community has been heaping praise on Beats 1...Internet-savvy people have fallen head over heels for old-school monoculture." Apple Music 1_sentence_32

Rob Price of Business Insider said, "So far, I've loved it. Apple Music 1_sentence_33

I was never much of a radio listener before, and I've enjoyed the eclectic selection it has thrown up." Apple Music 1_sentence_34

Kirk McElhearn wrote, "Beats 1 radio is clearly a loss-leader. Apple Music 1_sentence_35

Apple has designed it to draw people into Apple Music and get them interested. Apple Music 1_sentence_36

But the station is designed for just one demographic: the young, pop/rock/hip-hop listener. Apple Music 1_sentence_37

As such, it’s a non starter for a lot of Apple Music customers, and that’s a shame." Apple Music 1_sentence_38

The Guardian's review heavily criticized Jaden Smith's MSFTS Frequency program and A-Trak's show Day Off, but was generally positive of their other programming. Apple Music 1_sentence_39

After Larry Jackson, Apple Music's Head of Programming, claimed Beats 1 is the number one music station worldwide, warned readers of believing Apple's claims without listenership numbers. Apple Music 1_sentence_40

Format Apple Music 1_section_2

Apple Music 1 broadcasts a mix of music focusing on new music and artists. Apple Music 1_sentence_41

Unlike the playlists for the "stations" on iTunes Radio, The Next Web claims, "The overarching aim of Beats 1 is to curate cool new music, whether it be new talent or fresh music from established artists." Apple Music 1_sentence_42

Brooke Reese hosts a show called Chart, which has music premieres and countdowns of popular music in general on Apple Music. Apple Music 1_sentence_43

It features both full songs in addition to snippets and previews. Apple Music 1_sentence_44

However, most shows focus on specific music genres or musical cultures. Apple Music 1_sentence_45

Beats 1 aired Apple's annual Apple Music Festival (which was formerly known as the iTunes Festival) as well as interviews with popular American music artists such as Lady Gaga, Bruno Mars and Chance the Rapper. Apple Music 1_sentence_46

Apple Music Festival was cancelled in 2017. Apple Music 1_sentence_47

Beats 1 and Apple Music as a whole wanted to focus more on introducing new artists and creating original content. Apple Music 1_sentence_48

Apple Music 1 also lets some musicians - such as Lady Gaga, Nicki Minaj, and Frank Ocean - host their own shows on the station. Apple Music 1_sentence_49

In an interview with Digital Trends' Keith Nelson Jr., Zane Lowe praised the format, saying, "We’ve been overwhelmed great the artists are at doing it." Apple Music 1_sentence_50

Sister stations Apple Music 1_section_3

In 2015, Apple secured trademarks allowing them to create up to four sister stations for Beats 1. Apple Music 1_sentence_51

In August 2020, Apple announced its first two sister stations: Apple Music Hits and Apple Music Country. Apple Music 1_sentence_52

See also Apple Music 1_section_4

Apple Music 1_unordered_list_0

Credits to the contents of this page go to the authors of the corresponding Wikipedia page: Music 1.