Beats Music

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This article is about the Apple music streaming service. Beats Music_sentence_0

For musical beats, see Beat (disambiguation). Beats Music_sentence_1

Beats Music_table_infobox_0

Beats MusicBeats Music_table_caption_0
Type of siteBeats Music_header_cell_0_0_0 Internet radio, on-demand musicBeats Music_cell_0_0_1
Available inBeats Music_header_cell_0_1_0 EnglishBeats Music_cell_0_1_1
Area servedBeats Music_header_cell_0_2_0 United StatesBeats Music_cell_0_2_1
OwnerBeats Music_header_cell_0_3_0 Apple Inc.Beats Music_cell_0_3_1
URLBeats Music_header_cell_0_4_0 (archived on Wayback)Beats Music_cell_0_4_1
RegistrationBeats Music_header_cell_0_5_0 RequiredBeats Music_cell_0_5_1
LaunchedBeats Music_header_cell_0_6_0 January 21, 2014; 6 years ago (2014-01-21)Beats Music_cell_0_6_1
Current statusBeats Music_header_cell_0_7_0 Discontinued on November 30, 2015; replaced by Apple MusicBeats Music_cell_0_7_1

Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources. Beats Music_sentence_2

Development began in 2012 under the name "Daisy". Beats Music_sentence_3

The service built upon Beats' consumer electronics line and its 2012 acquisition of the similar service MOG. Beats Music_sentence_4

The service was launched in the United States on January 21, 2014. Beats Music_sentence_5

Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music_sentence_6

Beats Music stopped accepting new subscriptions when Apple Music launched on June 30, 2015. Beats Music_sentence_7

Subscribers were moved to the new service. Beats Music_sentence_8

Beats Music was completely discontinued on November 30, 2015. Beats Music_sentence_9

History Beats Music_section_0

On July 2, 2012, Beats announced it had acquired the online music service MOG, reportedly paying between $10 million and $16 million. Beats Music_sentence_10

Beats officials said this the acquisition was part of the company's goal to develop a "truly end-to-end music experience." Beats Music_sentence_11

The acquisition did not include the company's blog and advertising network, the MOG Music Network, which was sold in a separate transaction to the broadcasting company Townsquare Media in August 2012. Beats Music_sentence_12

MOG initially indicated that it would continue to operate independently with no immediate change in service. Beats Music_sentence_13

A few months later in December 2012, the company hired Trent Reznor of the band Nine Inch Nails to serve as its Chief Creative Officer, and to help develop a new music service codenamed "Daisy". Beats Music_sentence_14

As opposed to its competitors such as Spotify, in Daisy the plan was to use "personalization" based on user listening habits in combination with expert music curators to suggest tracks. Beats Music_sentence_15

The company initially announced a launch by late 2013. Beats Music_sentence_16

The company had hired music industry members, radio personalities, and songwriters to serve as a music curation team for the service, led by former Clear Channel Communications executive and KIIS-FM music director Julie Pilat. Beats Music_sentence_17

In August 2013, a landing page was discovered for Daisy under its final name, "Beats Music". Beats Music_sentence_18

The service was officially unveiled in January 2014, for a launch in the United States on January 21. Beats Music_sentence_19

In February 2014, Beats Music reached a licensing deal with the Merlin Network, a group representing a number of major independent record labels. Beats Music_sentence_20

While no financial details were disclosed, Beats did indicate that it would pay the labels at the same rates as the major labels. Beats Music_sentence_21

On March 4, 2014, Beats Music acquired Topspin Media, a company which deals in the monetization of music and building relationships between musicians and their fans. Beats Music_sentence_22

Beats Music CEO Ian Rogers had left Topspin to join the service. Beats Music_sentence_23

Apple acquisition and shutdown Beats Music_section_1

On May 28, 2014, Apple Inc. announced it was buying both Beats Electronics and Beats Music for US$3 billion in a cash and stock deal. Beats Music_sentence_24

The Wall Street Journal reported that Apple had valued Beats Music at "slightly less than $500 million." Beats Music_sentence_25

Following the purchase, Beats Music CEO Ian Rogers would oversee both Beats Music and Apple's ad-supported iTunes Radio service. Beats Music_sentence_26

It was later reported by Business Insider that Apple was planning to merge the two services. Beats Music_sentence_27

Apple had hired noted British radio DJ Zane Lowe to serve as a music curator. Beats Music_sentence_28

It was also reported that, in negotiations with record labels for the new service, that Apple had been attempting to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify in order to drive adoption of the new service, and offered an incentive to Universal Music Group to pull its content from YouTube. Beats Music_sentence_29

The U.S. Beats Music_sentence_30 Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015. Beats Music_sentence_31

Apple Music was unveiled during Apple's Worldwide Developers Conference on June 8, 2015, and launched on June 30, 2015. Beats Music_sentence_32

Concurrently with the public launch of Apple Music, Beats Music was immediately discontinued; users could migrate their Beats Music subscriptions, including their account, saved playlists, and songs, to Apple Music. Beats Music_sentence_33

Features Beats Music_section_2

Beats Music offered a library of over 20 million songs that could be streamed on-demand by users. Beats Music_sentence_34

Users could download songs for offline playback, which remained accessible for the period of their subscription. Beats Music_sentence_35

The service used a personalization system combining recommendations based on listening habits and algorithms with human curation and playlists from music professionals and publications such as Rolling Stone, Rap Radar, and Pitchfork. Beats Music_sentence_36

Song searches prioritized the original, master recordings of songs over other versions (such as covers). Beats Music_sentence_37

A feature known as "The Sentence" allowed users to generate playlists by filling four blanks in a sentence with words describing various activities, moods, and genres. Beats Music_sentence_38

The basic subscription plan allowed access to the service on three devices for US$9.99 per month, or US$99.99 per year. Beats Music_sentence_39

Along with a web-based interface, apps were available for Android, iOS, and Windows Phone. Beats Music_sentence_40

Sonos announced that Beats Music would also support its wireless speaker systems on launch. Beats Music_sentence_41

A family plan with support for up to 5 people and 10 devices was also available for $14.99 per month, exclusive to family plan subscribers on AT&T Mobility. Beats Music_sentence_42

AT&T subscribers were also able to access a longer free trial period. Beats Music_sentence_43

Marketing Beats Music_section_3

An advertisement for the service starring Ellen DeGeneres was aired during Super Bowl XLVIII in February 2014. Beats Music_sentence_44

Spoofing the fairy tale The Three Bears, the ad featured Ellen playing the role of Goldilocks. Beats Music_sentence_45

Personnel Beats Music_section_4

Beats Music_unordered_list_0

  • Jimmy Iovine – Co-founder and Chairman of the BoardBeats Music_item_0_0
  • Dr. Dre – Co-founderBeats Music_item_0_1
  • Luke Wood – PresidentBeats Music_item_0_2
  • Bozoma Saint John – Senior Vice President, Head of Global MarketingBeats Music_item_0_3
  • Trent Reznor – Chief Creative OfficerBeats Music_item_0_4
  • Ian Rogers – Chief Executive OfficerBeats Music_item_0_5
  • Matthew Costello – Chief Operating OfficerBeats Music_item_0_6
  • David Rotenberg - Vice President of FinanceBeats Music_item_0_7


Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/Beats Music.