Microsoft Bing

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"Live Search" and "Live search" redirect here. Microsoft Bing_sentence_0

For other uses, see Incremental search. Microsoft Bing_sentence_1

Microsoft Bing_table_infobox_0

Microsoft BingMicrosoft Bing_table_caption_0
Type of siteMicrosoft Bing_header_cell_0_0_0 Search EngineMicrosoft Bing_cell_0_0_1
Available inMicrosoft Bing_header_cell_0_1_0 40 languagesMicrosoft Bing_cell_0_1_1
OwnerMicrosoft Bing_header_cell_0_2_0 MicrosoftMicrosoft Bing_cell_0_2_1
Created byMicrosoft Bing_header_cell_0_3_0 MicrosoftMicrosoft Bing_cell_0_3_1
RevenueMicrosoft Bing_header_cell_0_4_0 Microsoft AdvertisingMicrosoft Bing_cell_0_4_1
URLMicrosoft Bing_header_cell_0_5_0 Microsoft Bing_cell_0_5_1
CommercialMicrosoft Bing_header_cell_0_6_0 YesMicrosoft Bing_cell_0_6_1
RegistrationMicrosoft Bing_header_cell_0_7_0 Optional (Microsoft account)Microsoft Bing_cell_0_7_1
LaunchedMicrosoft Bing_header_cell_0_8_0 June 3, 2009; 11 years ago (2009-06-03)Microsoft Bing_cell_0_8_1
Current statusMicrosoft Bing_header_cell_0_9_0 ActiveMicrosoft Bing_cell_0_9_1
Written inMicrosoft Bing_header_cell_0_10_0 ASP.NETMicrosoft Bing_cell_0_10_1

Microsoft Bing (formerly known as Bing) is a web search engine owned and operated by Microsoft. Microsoft Bing_sentence_2

The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Microsoft Bing_sentence_3

Bing provides a variety of search services, including web, video, image and map search products. Microsoft Bing_sentence_4

It is developed using ASP.NET. Microsoft Bing_sentence_5

Bing, Microsoft's replacement for Live Search, was unveiled by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California, for release on June 3, 2009. Notable new features at the time included the listing of search suggestions while queries are entered and a list of related searches (called "Explore pane") based on semantic technology from Powerset, which Microsoft had acquired in 2008. Microsoft Bing_sentence_6

In July 2009, Microsoft and Yahoo! Microsoft Bing_sentence_7

announced a deal in which Bing would power Yahoo! Microsoft Bing_sentence_8 Search. Microsoft Bing_sentence_9

All Yahoo! Microsoft Bing_sentence_10

Search global customers and partners made the transition by early 2012. Microsoft Bing_sentence_11

The deal was altered in 2015, meaning Yahoo! Microsoft Bing_sentence_12

was only required to use Bing for a "majority" of searches. Microsoft Bing_sentence_13

In October 2011, Microsoft stated that they were working on new back-end search infrastructure with the goal of delivering faster and slightly more relevant search results for users. Microsoft Bing_sentence_14

Known as "Tiger", the new index-serving technology had been incorporated into Bing globally since August that year. Microsoft Bing_sentence_15

In May 2012, Microsoft announced another redesign of its search engine that includes "Sidebar", a social feature that searches users' social networks for information relevant to the search query. Microsoft Bing_sentence_16

The BitFunnel search engine indexing algorithm and various components of the search engine were made open source by Microsoft in 2016. Microsoft Bing_sentence_17

As of October 2018, Bing is the third largest search engine globally, with a query volume of 4.58%, behind Google (77%) and Baidu (14.45%). Microsoft Bing_sentence_18

Yahoo! Microsoft Bing_sentence_19 Search, which Bing largely powers, has 2.63%. Microsoft Bing_sentence_20

History Microsoft Bing_section_0

MSN Search Microsoft Bing_section_1

Microsoft originally launched MSN Search in the third quarter of 1998, using search results from Inktomi. Microsoft Bing_sentence_21

It consisted of a search engine, index, and web crawler. Microsoft Bing_sentence_22

In early 1999, MSN Search launched a version which displayed listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. Microsoft Bing_sentence_23

Microsoft decided to make a large investment in web search by building its own web crawler for MSN Search, the index of which was updated weekly and sometimes daily. Microsoft Bing_sentence_24

The upgrade started as a beta program in November 2004, and came out of beta in February 2005. Microsoft Bing_sentence_25

This occurred a year after rival Yahoo! Microsoft Bing_sentence_26 Search rolled out its own crawler too. Microsoft Bing_sentence_27

Image search was powered by a third party, Picsearch. Microsoft Bing_sentence_28

The service also started providing its search results to other search engine portals in an effort to better compete in the market. Microsoft Bing_sentence_29

Windows Live Search Microsoft Bing_section_2

The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006 replacing MSN Search. Microsoft Bing_sentence_30

The new search engine used search tabs that include Web, news, images, music, desktop, local, and Microsoft Encarta. Microsoft Bing_sentence_31

In the roll-over from MSN Search to Windows Live Search, Microsoft stopped using Picsearch as their image search provider and started performing their own image search, fueled by their own internal image search algorithms. Microsoft Bing_sentence_32

Live Search Microsoft Bing_section_3

On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search. Microsoft Bing_sentence_33

Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. Microsoft Bing_sentence_34

As part of this change, Live Search was merged with Microsoft adCenter. Microsoft Bing_sentence_35

A series of reorganisations and consolidations of Microsoft's search offerings were made under the Live Search branding. Microsoft Bing_sentence_36

On May 23, 2008, Microsoft announced the discontinuation of Live Search Books and Live Search Academic and integrated all academic and book search results into regular search, and as a result this also included the closure of Live Search Books Publisher Program. Microsoft Bing_sentence_37

Soon after, Windows Live Expo was discontinued on July 31, 2008. Microsoft Bing_sentence_38

Live Search Macros, a service for users to create their own custom search engines or use macros created by other users, was also discontinued shortly after. Microsoft Bing_sentence_39

On May 15, 2009, Live Product Upload, a service which allowed merchants to upload products information onto Live Search Products, was discontinued. Microsoft Bing_sentence_40

The final reorganisation came as Live Search QnA was rebranded as MSN QnA on February 18, 2009, however, it was subsequently discontinued on May 21, 2009. Microsoft Bing_sentence_41

Rebrand as Bing Microsoft Bing_section_4

Microsoft recognised that there would be a problem with branding as long as the word "Live" remained in the name. Microsoft Bing_sentence_42

As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009. Microsoft Bing_sentence_43

The Bing name was chosen through focus groups, and Microsoft decided that the name was memorable, short, and easy to spell, and that it would function well as a URL around the world. Microsoft Bing_sentence_44

The word would remind people of the sound made during "the moment of discovery and decision making". Microsoft Bing_sentence_45

Microsoft was assisted by branding consultancy Interbrand in their search for the best name for the new search engine. Microsoft Bing_sentence_46

The name also has strong similarity to the word , which is used to mean that something sought has been found or realized, as is interjected when winning the game Bingo. Microsoft Bing_sentence_47

Microsoft advertising strategist David Webster originally proposed the name "Bang" for the same reasons the name Bing was ultimately chosen (easy to spell, one syllable, and easy to remember). Microsoft Bing_sentence_48

He noted, "It's there, it's an exclamation point [...] It's the opposite of a question mark." Microsoft Bing_sentence_49

This name was ultimately not chosen because it could not be properly used as a verb in the context of an internet search; Webster commented "Oh, 'I banged it' is very different than 'I binged it'". Microsoft Bing_sentence_50

According to The Guardian "[Microsoft] hasn't confirmed that it stands recursively for Bing Is Not Google, but that's the sort of joke software engineers enjoy." Microsoft Bing_sentence_51

Qi Lu, president of Microsoft Online Services, also announced that Bing's official Chinese name is bì yìng (simplified Chinese: 必应; traditional Chinese: 必應), which literally means "very certain to respond" or "very certain to answer" in Chinese. Microsoft Bing_sentence_52

While being tested internally by Microsoft employees, Bing's codename was (), which came from the Japanese word for spider (; , ) as well as cloud (; , ), referring to the manner in which search engines "spider" Internet resources to add them to their database, as well as cloud computing. Microsoft Bing_sentence_53

Legal challenges Microsoft Bing_section_5

On July 31, 2009, The Laptop Company, Inc. stated in a press release that it would challenge Bing's trademark application, alleging that Bing may cause confusion in the marketplace as Bing and their product BongoBing both do online product search. Microsoft Bing_sentence_54

Software company TeraByte Unlimited, which has a product called BootIt Next Generation (abbreviated to BING), also contended the trademark application on similar grounds, as did a Missouri-based design company called Bing! Microsoft Bing_sentence_55

Information Design. Microsoft Bing_sentence_56

Microsoft contended that claims challenging its trademark were without merit because these companies filed for U.S. federal trademark applications only after Microsoft filed for the Bing trademark in March 2009. Microsoft Bing_sentence_57

Deal with Yahoo! Microsoft Bing_section_6

On July 29, 2009, Microsoft and Yahoo! Microsoft Bing_sentence_58

announced that they had made a ten-year deal in which the Yahoo! Microsoft Bing_sentence_59

search engine would be replaced by Bing, retaining the Yahoo! Microsoft Bing_sentence_60

user interface. Microsoft Bing_sentence_61

Yahoo! Microsoft Bing_sentence_62

got to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. Microsoft Bing_sentence_63

All Yahoo! Microsoft Bing_sentence_64

Search global customers and partners made the transition by early 2012. Microsoft Bing_sentence_65

Features Microsoft Bing_section_7

Interface features Microsoft Bing_section_8

Microsoft Bing_unordered_list_0

  • A background image that changes daily. The images are mostly of locations around the world, though it sometimes displays animals, people, and sports. The background image also contains information about the element(s) shown in the imageMicrosoft Bing_item_0_0
  • Video homepage for HTML5 enabled browsers on occasional events, similar to the daily background imagesMicrosoft Bing_item_0_1
  • Images page shows the main picture from that day and four searches that refers to that image with three preview pictures per search termMicrosoft Bing_item_0_2
  • Left side navigation pane. Includes navigation and, on results pages, related searches and prior searchesMicrosoft Bing_item_0_3
  • Right side extended preview which shows a bigger view of the page and gives URLs to links inside of the pageMicrosoft Bing_item_0_4
  • Sublinks – On certain search results, the search result page also shows section links within the article (this is also done on other search engines, including Google)Microsoft Bing_item_0_5
  • Enhanced view where third party site information can be viewed inside BingMicrosoft Bing_item_0_6
  • On certain sites, search from within the website on the results pageMicrosoft Bing_item_0_7
  • On certain sites, Bing will display the Customer Service number on the results pageMicrosoft Bing_item_0_8
  • Access to MSN, Office Online, and, straight from the homepageMicrosoft Bing_item_0_9

Media features Microsoft Bing_section_9

Microsoft Bing_unordered_list_1

  • Video thumbnail Preview – where, by hovering over a video thumbnail, the video automatically starts playingMicrosoft Bing_item_1_10
  • Image search with continuous scrolling images results page that has adjustable settings for size, layout, color, style, and peopleMicrosoft Bing_item_1_11
  • Advanced filters or advanced (query) operators – allow users to refine search results based on properties such as image size, aspect ratio, color or black and white, photo or illustration, and facial features recognitionMicrosoft Bing_item_1_12
  • Video search with adjustable setting for length, screen size, resolution, and sourceMicrosoft Bing_item_1_13

Instant answers Microsoft Bing_section_10

Microsoft Bing_unordered_list_2

  • Sports – Bing can directly display scores from a specific day, recent scores from a league or scores and statistics on teams or players.Microsoft Bing_item_2_14
  • Finance – When entering a company name or stock symbol and either stock or quote in the search box Bing will show direct stock information like a stockchart, price, volume, and p/e ratio in a webslice that users can subscribe to.Microsoft Bing_item_2_15
  • Conversion of units (e.g., 1 oz in tbs, 1 cup in oz)Microsoft Bing_item_2_16
  • Mathematical calculations – (e.g., 2 *pi *24). Users can enter mathematical expressions in the search box using a variety of operators and trigonometric functions and Bing will provide a direct calculation of the expression.Microsoft Bing_item_2_17
  • Advanced computations – Using the Wolfram Alpha computational engine, Bing can also give results to advanced mathematical problems (e.g. "lim x/2x as x->2") and other Wolfram Alpha-related queries (e.g., asking the number of calories in a typical pizza).Microsoft Bing_item_2_18
  • Package tracking and tracing – When a user types the name of the shipping company and the tracking number, Bing will provide direct tracking informationMicrosoft Bing_item_2_19
  • Dictionary – When "define", "definition", or "what is" followed by a word is entered in the searchbox Bing will show a direct answer from the Oxford English DictionaryMicrosoft Bing_item_2_20
  • Spell check – Will change frequently misspelled search terms to the more commonly spelled alternative.Microsoft Bing_item_2_21
  • Best match (plus similar sites)Microsoft Bing_item_2_22
  • Product shopping and "Bing cashback"Microsoft Bing_item_2_23
  • Health informationMicrosoft Bing_item_2_24
  • Flight trackingMicrosoft Bing_item_2_25
  • TranslateMicrosoft Bing_item_2_26

Local info Microsoft Bing_section_11

Microsoft Bing_unordered_list_3

  • Current traffic informationMicrosoft Bing_item_3_27
  • Business listingMicrosoft Bing_item_3_28
  • People listingMicrosoft Bing_item_3_29
  • CollectionsMicrosoft Bing_item_3_30
  • Localized searching for restaurants and servicesMicrosoft Bing_item_3_31
  • Localized searching for coupons and dealsMicrosoft Bing_item_3_32
  • Restaurant reviewsMicrosoft Bing_item_3_33
  • Movies played in an area – When a current movie title is entered in the search box Bing will provide listings of local theaters showing the movie. When a city is added to the search box, Bing provides the movie listings localized for that city.Microsoft Bing_item_3_34
  • City hotel listings – When "hotels" and a city name is entered in the search box Bing can provide hotel listings with a map. The listing leads to a detail search page with the hotels listed that holds extended information on the hotels and contains links to reviews, directions reservations and bird-eye view of the hotel. On the page with the listings the list can be refined by settings on ratings, pricing, amenities, payment, and parkingMicrosoft Bing_item_3_35

Third-party integration Microsoft Bing_section_12

Facebook users have the option to share their searches with their Facebook friends using Facebook Connect. Microsoft Bing_sentence_66

On June 10, 2013, Apple announced that it would be dropping Google as its web search engine in favour of Bing. Microsoft Bing_sentence_67

This feature is only integrated with iOS 7 and higher and for users with an iPhone 4S or higher as the feature is only integrated with Siri, Apple's personal assistant. Microsoft Bing_sentence_68

Integration with Windows 8 Microsoft Bing_section_13

Windows 8.1 includes Bing "Smart Search" integration, which processes all queries submitted through the Windows Start Screen. Microsoft Bing_sentence_69

The Bing integration captures a variety of features, one of the most prominent and advertised being Hero Search. Microsoft Bing_sentence_70

This feature allows users to browse for popular and well-known places, objects or people. Microsoft Bing_sentence_71

Searching France, for example, will show popular search items, such as population, calling code and date founded. Microsoft Bing_sentence_72

The current weather and location are also directly accessible using Bing Weather and Bing maps. Microsoft Bing_sentence_73

The "Hero" result will go further to provide attractions using Bing Images and popular websites relating to France, such as France Wikipedia and France's official website. Microsoft Bing_sentence_74

Searching an artist will display similar results with the option to play music using the Windows 8-integrated Groove Music application. Microsoft Bing_sentence_75

Translator Microsoft Bing_section_14

Bing Translator is a user facing translation portal provided by Microsoft to translate texts or entire web pages into different languages. Microsoft Bing_sentence_76

All translation pairs are powered by the Microsoft Translator, a statistical machine translation platform and web service, developed by Microsoft Research, as its backend translation software. Microsoft Bing_sentence_77

Two transliteration pairs (between Chinese (Simplified) and Chinese (Traditional)) are provided by Microsoft's Windows International team. Microsoft Bing_sentence_78

As of September 2020, Bing Translator offers translations in 70 different language systems. Microsoft Bing_sentence_79

Knowledge and Action Graph Microsoft Bing_section_15

In 2015 Microsoft announced its knowledge and action API to correspond with Google's Knowledge graph with 1 billion instances and 20 billion related facts. Microsoft Bing_sentence_80

Bing Predicts Microsoft Bing_section_16

The idea for a prediction engine was first suggested by Walter Sun, Development Manager for the Core Ranking team at Bing, when he noticed that school districts were more frequently searched before a major weather event in the area was forecasted, because searchers wanted to find out if a closing or delay was caused. Microsoft Bing_sentence_81

He concluded that the time and location of major weather events could accurately be predicted without referring to a weather forecast by observing major increases in search frequency of school districts in the area. Microsoft Bing_sentence_82

This inspired Bing to use its search data to infer outcomes of certain events, such as winners of reality shows. Microsoft Bing_sentence_83

Bing Predicts launched on April 21, 2014. Microsoft Bing_sentence_84

The first reality shows to be featured on Bing Predicts were The Voice, American Idol, and Dancing with the Stars. Microsoft Bing_sentence_85

The prediction accuracy for Bing Predicts is 80% for American Idol, and 85% for The Voice. Microsoft Bing_sentence_86

Bing Predicts also predicts the outcomes of major political elections in the United States. Microsoft Bing_sentence_87

Bing Predicts had 97% accuracy for the 2014 United States Senate elections, 96% accuracy for the 2014 United States House of Representatives elections, and an 89% accuracy for the 2014 United States gubernatorial elections. Microsoft Bing_sentence_88

Bing Predicts also made predictions for the results of the 2016 United States presidential primaries. Microsoft Bing_sentence_89

It has also done predictions in sports, including a perfect 15 for 15 in the 2014 World Cup, leading to positive press such as a Business Insider story on its successes and a PC World article on how Microsoft CEO Satya Nadella did well in his March Madness bracket entry. Microsoft Bing_sentence_90

In 2016, Bing Predicts failed to accurately predict the winner of the 2016 US presidential election, showing Hillary Clinton chance of winning by 81%. Microsoft Bing_sentence_91

International Microsoft Bing_section_17

Bing is available in many languages and has been localized for many countries. Microsoft Bing_sentence_92

Even if the language of the search and of the results are the same, Bing delivers substantially different results for different parts of the world. Microsoft Bing_sentence_93

Languages in which Bing can find results Microsoft Bing_section_18

Languages in which Bing can be displayed Microsoft Bing_section_19

Search products Microsoft Bing_section_20

In addition to its tool for searching web pages, Bing also provides the following search offerings: Microsoft Bing_sentence_94

Microsoft Bing_table_general_1

ServiceMicrosoft Bing_header_cell_1_0_0 DescriptionMicrosoft Bing_header_cell_1_0_1
AdvertisingMicrosoft Bing_header_cell_1_1_0 Formally known as adCenter, Bing Ads allows publishers to purchase pay per click advertising on Bing.Microsoft Bing_cell_1_1_1
DictionaryMicrosoft Bing_header_cell_1_2_0 Bing Dictionary enables users to quickly search for definitions of English words. Bing Dictionary results are based on the Oxford English Dictionary. In addition, Bing Dictionary also provides an audio player for users to hear the pronunciation of the dictionary words.Microsoft Bing_cell_1_2_1
EventsMicrosoft Bing_header_cell_1_3_0 Bing Events allow users to search for upcoming events from Zvents, and displays the date and time, venue details, brief description, as well as method to purchase tickets for the events listed. Users can also filter the search results by date and categories.Microsoft Bing_cell_1_3_1
FinanceMicrosoft Bing_header_cell_1_4_0 Bing Finance enables users to search for exchange listed stocks and displays the relevant stock information, company profile and statistics, financial statements, stock ratings, analyst recommendations, as well as news related to the particular stock or company. Bing Finance also allow users to view the historical data of the particular stock, and allows comparison of the stock to major indices. In addition, Bing Finance also features a JavaScript-based Stock screener, allowing investors to quickly filter for value, contrarian, high-yield, and bargain investment strategies.Microsoft Bing_cell_1_4_1
HealthMicrosoft Bing_header_cell_1_5_0 Bing Health refines health searches using related medical concepts to get relevant health information and to allow users to navigate complex medical topics with inline article results from experts. This feature is based on the Medstory acquisition.Microsoft Bing_cell_1_5_1
ImagesMicrosoft Bing_header_cell_1_6_0 Bing Images enables the user to quickly search and display most relevant photos and images of interest. The advance filters allow refining search results in terms of properties such as image size, aspect ratio, color or black and white, photo or illustration, and facial features recognition.Microsoft Bing_cell_1_6_1
LocalMicrosoft Bing_header_cell_1_7_0 Bing Local searches local business listings with business details and reviews, allowing users to make more informed decisions.Microsoft Bing_cell_1_7_1
MapsMicrosoft Bing_header_cell_1_8_0 Bing Maps enables the user to search for businesses, addresses, landmarks and street names worldwide, and can select from a road-map style view, a satellite view or a hybrid of the two. Also available are "bird's-eye" images for many cities worldwide, and 3D maps which include virtual 3D navigation and to-scale terrain and 3D buildings. For business users it will be available as "Bing Maps For Enterprise".Microsoft Bing_cell_1_8_1
NewsMicrosoft Bing_header_cell_1_9_0 Bing News is a news aggregator and provides news results relevant to the search query from a wide range of online news and information services.Microsoft Bing_cell_1_9_1
RecipeMicrosoft Bing_header_cell_1_10_0 Bing Recipe allow users to search for cooking recipes sourced from,, and, and allow users to filter recipe results based on their ratings, cuisine, convenience, occasion, ingredient, course, cooking method, and recipe provider.Microsoft Bing_cell_1_10_1
ReferenceMicrosoft Bing_header_cell_1_11_0 Bing Reference semantically indexes Wikipedia content and displays them in an enhanced view within Bing. It also allow users to input search queries that resembles full questions and highlights the answer within search results. This feature is based on the Powerset acquisition.Microsoft Bing_cell_1_11_1
SocialMicrosoft Bing_header_cell_1_12_0 Bing Social allow users to search for and retrieve real-time information from Twitter and Facebook services. Bing Social search also provides "best match" and "social captions" functionalities that prioritises results based on relevance and contexts. Only public feeds from the past 7 days will be displayed in Bing Social search results.Microsoft Bing_cell_1_12_1
TranslatorMicrosoft Bing_header_cell_1_13_0 Bing Translator lets users translate texts or entire web pages into different languages.Microsoft Bing_cell_1_13_1
UniversityMicrosoft Bing_header_cell_1_14_0 Bing University allow users to search for and view detailed information about United States universities, including information such as admissions, cost, financial aid, student body, and graduation rate.Microsoft Bing_cell_1_14_1
VideosMicrosoft Bing_header_cell_1_15_0 Bing Videos enables the user to quickly search and view videos online from various websites. The Smart Preview feature allows the user to instantly watch a short preview of an original video. Bing Videos also allow users to access editorial video contents from MSN Video.Microsoft Bing_cell_1_15_1
Visual SearchMicrosoft Bing_header_cell_1_16_0 Bing Visual Search (Announced Sept 2009, deprecated – July 2012) allowed users to refine their search queries for structured results through data-grouping image galleries that resembles "large online catalogues", powered by SilverlightMicrosoft Bing_cell_1_16_1
WeatherMicrosoft Bing_header_cell_1_17_0 Bing Weather allow users to search for the local weather for cities around the world, displaying the current weather information and also extended weather forecasts for the next 10 days. Weather information are provided by Intellicast and Foreca.Microsoft Bing_cell_1_17_1
Wolfram AlphaMicrosoft Bing_header_cell_1_18_0 Bing Wolfram Alpha allow users to directly enter factual queries within Bing and provides answers and relevant visualizations from a core knowledge base of curated, structured data provided by Wolfram Alpha. Bing Wolfram Alpha can also answer mathematical and algebraic questions.Microsoft Bing_cell_1_18_1

Webmaster services Microsoft Bing_section_21

Bing allows webmasters to manage the web crawling status of their own websites through Bing Webmaster Center. Microsoft Bing_sentence_95

Additionally, users may also submit contents to Bing via the Bing Local Listing Center, which allows businesses to add business listings onto Bing Maps and Bing Local. Microsoft Bing_sentence_96

Mobile services Microsoft Bing_section_22

Bing Mobile allow users to conduct search queries on their mobile devices, either via the mobile browser or a downloadable mobile application. Microsoft Bing_sentence_97

Developer services Microsoft Bing_section_23

Bing Application Programming Interface enables developers to programmatically submit queries and retrieve results from the Bing Engine. Microsoft Bing_sentence_98

To use the Bing API developers have to obtain an Application ID. Microsoft Bing_sentence_99

Bing API can be used with following protocols: Microsoft Bing_sentence_100

Microsoft Bing_unordered_list_4

  • XMLMicrosoft Bing_item_4_36
  • JSONMicrosoft Bing_item_4_37
  • SOAPMicrosoft Bing_item_4_38

Query examples: Microsoft Bing_sentence_101

Microsoft Bing_unordered_list_5

Bing News Microsoft Bing_section_24

Bing News (previously Live Search News)–a news aggregator powered by artificial intelligence–is a part of Microsoft's Bing search engine, which processes billions of global searches. Microsoft Bing_sentence_102

Operating in the United States and other international markets, Bing News displays the latest news stories on on desktop and mobile, the Bing Search app, and through enterprise streams such as the Outlook News Connector, PowerBI and Bing for business. Microsoft Bing_sentence_103

Bing News also aggregates the most recent news articles in response to user search queries algorithmically on Microsoft Bing_sentence_104

Features Microsoft Bing_section_25

News headlines from various sources are aggregated and categorized into sections for users to browse, which include most read, trending, and breaking news stories as well as category-specific articles in areas such as business, politics, sports, science, tech and entertainment. Microsoft Bing_sentence_105

The Bing News page also displays special events of national or global interest such as the U.S. presidential elections, Olympics, and award shows. Microsoft Bing_sentence_106

Depending on the user's location, localized news. Microsoft Bing_sentence_107

Multimedia content are also incorporated on the news pages, including images and videos with smart-motion thumbnails similar to Bing Videos. Microsoft Bing_sentence_108

Bing News also allow users to type in a search term to browse through an archive of news articles relevant to the search query. Microsoft Bing_sentence_109

In addition, users may refine their results by location and category, or search with an alternative related search term. Microsoft Bing_sentence_110

RSS support was added on April 24, 2008, providing support for subscription to a specific news category or search results. Microsoft Bing_sentence_111

In March 2011 Microsoft added Twitter "tweets" to its news results. Microsoft Bing_sentence_112

In August 2015 Microsoft announced that Bing News for mobile devices added algorithmic-deduced "smart labels" that essentially act as topic tags, allowing users to click through and explore possible relationships between different news stories. Microsoft Bing_sentence_113

The feature emerged as a result from Microsoft research that found out about 60% of the people consume news by only reading headlines, rather than read the articles. Microsoft Bing_sentence_114

Other labels that have been deployed since then include publisher logos and fact-check tags. Microsoft Bing_sentence_115

In June 2016, Bing News PubHub ( launched, allowing publishers to submit their news sites for consideration of inclusion in Bing News. Microsoft Bing_sentence_116

Distribution streams for the Bing Publisher Network extend beyond Bing News and to Windows 10's Cortana, the Outlook News Connector, and the Bing search app on iOS and Android. Microsoft Bing_sentence_117

Bing News provides Industry News for Bing for Business, an enterprise search experience for Office 365 and Microsoft 365 using artificial intelligence and Microsoft Graph announced at the 2017 Microsoft Ignite Conference. Microsoft Bing_sentence_118

The Bing for business Industry News delivers a personalized newsfeed about the organization's activities, competitors, and industry. Microsoft Bing_sentence_119

Software Microsoft Bing_section_26

Toolbars Microsoft Bing_section_27

The Bing Bar, a browser extension toolbar that replaced the MSN Toolbar, provides users with links to Bing and MSN content from within their web browser without needing to navigate away from a web page they are already on. Microsoft Bing_sentence_120

The user can customize the theme and color scheme of the Bing Bar as well as choose which MSN content buttons to present within the user interface. Microsoft Bing_sentence_121

Bing Bar also displays the current local weather forecast and stock market positions. Microsoft Bing_sentence_122

The Bing Bar features integration with Microsoft Bing search engine. Microsoft Bing_sentence_123

In addition to the traditional web search functions, Bing Bar also allows search on other Bing services such as Images, Video, News and Maps. Microsoft Bing_sentence_124

When users perform a search on another search engine, the Bing Bar's search box will automatically populate itself, allowing the user to view the results from Bing, should it be desired. Microsoft Bing_sentence_125

Bing Bar also links to, Skype and Facebook. Microsoft Bing_sentence_126

Desktop Microsoft Bing_section_28

Microsoft released a beta version of Bing Desktop, a program developed to allow users to search Bing from the desktop, on April 4, 2012. Microsoft Bing_sentence_127

The initial release followed shortly on April 24, 2012, supporting Windows 7 only. Microsoft Bing_sentence_128

With the release of version 1.1 in December 2012 it supported Windows XP and higher. Microsoft Bing_sentence_129

Bing Desktop allows users to initiate a web search from the desktop, view news headlines, automatically set their background to the Bing homepage image, or choose a background from the previous nine background images. Microsoft Bing_sentence_130

A similar program, the Bing Search gadget, was a Windows Sidebar Gadget that used Bing to fetch the user's search results and render them directly in the gadget. Microsoft Bing_sentence_131

Another gadget, the Bing Maps gadget, displayed real-time traffic conditions using Bing Maps. Microsoft Bing_sentence_132

The gadget provided shortcuts to driving directions, local search and full-screen traffic view of major US and Canadian cities, including Atlanta, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, Milwaukee, Montreal, New York City, Oklahoma City, Ottawa, Philadelphia, Phoenix, Pittsburgh, Portland, Providence, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, St. Microsoft Bing_sentence_133 Louis, Tampa, Toronto, Vancouver, and Washington, D.C. Microsoft Bing_sentence_134

Prior to October 30, 2007, the gadgets were known as Live Search gadget and Live Search Maps gadget; both gadgets were removed from Windows Live Gallery due to possible security concerns. Microsoft Bing_sentence_135

The Live Search Maps gadget was made available for download again on January 24, 2008 with the security concern addressed. Microsoft Bing_sentence_136

However around the introduction of Bing in June 2009 both gadgets have been removed again for download from Windows Live Gallery. Microsoft Bing_sentence_137

Market share Microsoft Bing_section_29

Before the launch of Bing, the market share of Microsoft web search pages (MSN and Live search) had been small. Microsoft Bing_sentence_138

By January 2011, Experian Hitwise show that Bing's market share had increased to 12.8% at the expense of Yahoo! Microsoft Bing_sentence_139

and Google. Microsoft Bing_sentence_140

In the same period, comScore's "2010 U.S. Digital Year in Review" report showed that "Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009". Microsoft Bing_sentence_141

The Wall Street Journal notes the 1% jump in share "appeared to come at the expense of rival Google Inc". Microsoft Bing_sentence_142

In February 2011, Bing beat Yahoo! Microsoft Bing_sentence_143

for the first time with 4.37% search share while Yahoo! Microsoft Bing_sentence_144

received 3.93%. Microsoft Bing_sentence_145

Counting core searches only, i.e., those where the user has an intent to interact with the search result, Bing had a market share of 14.54% in the second quarter of 2011 in the United States. Microsoft Bing_sentence_146

The combined "Bing Powered" U.S. searches declined from 26.5% in 2011 to 25.9% in April 2012. Microsoft Bing_sentence_147

By November 2015, its market share had declined further to 20.9%. Microsoft Bing_sentence_148

As of October 2018, Bing is the third largest search engine in the US, with a query volume of 4.58%, behind Google (77%) and Baidu(14.45%). Microsoft Bing_sentence_149

Yahoo! Microsoft Bing_sentence_150 Search, which Bing largely powers, has 2.63%. Microsoft Bing_sentence_151

Marketing and advertisements Microsoft Bing_section_30

Live Search Microsoft Bing_section_31

Since 2006, Microsoft had conducted a number of tie-ins and promotions for promoting Microsoft's search offerings. Microsoft Bing_sentence_152

These include: Microsoft Bing_sentence_153

Microsoft Bing_unordered_list_6

  • Amazon's A9 search service and the experimental Ms. Dewey interactive search site syndicated all search results from Microsoft's then search engine, Live Search. This tie-in started on May 1, 2006.Microsoft Bing_item_6_42
  • Search and Give – a promotional website launched on January 17, 2007 where all searches done from a special portal site would lead to a donation to the UNHCR's organization for refugee children, Reuters AlertNet reported in 2007 that the amount to be donated would be $0.01 per search, with a minimum of $100,000 and a maximum of $250,000 (equivalent to 25 million searches). According to the website the service was decommissioned on June 1, 2009, having donated over $500,000 to charity and schools.Microsoft Bing_item_6_43
  • Club Bing – a promotional website where users can win prizes by playing word games that generate search queries on Microsoft's then search service Live Search. This website began in April 2007 as Live Search Club.Microsoft Bing_item_6_44
  • Big Snap Search – a promotional website similar to Live Search Club. This website began in February 2008, but was discontinued shortly after.Microsoft Bing_item_6_45
  • Live Search SearchPerks! - a promotional website which allowed users to redeem tickets for prizes while using Microsoft's search engine. This website began on October 1, 2008 and was decommissioned on April 15, 2009.Microsoft Bing_item_6_46

Debut Microsoft Bing_section_32

Bing's debut featured an $80 to $100 million online, TV, print, and radio advertising campaign in the US. Microsoft Bing_sentence_154

The advertisements do not mention other search engine competitors, such as Google and Yahoo!, directly by name; rather, they attempt to convince users to switch to Bing by focusing on Bing's search features and functionality. Microsoft Bing_sentence_155

The ads claim that Bing does a better job countering "search overload". Microsoft Bing_sentence_156

"Decision engine" Microsoft Bing_section_33

Bing has been heavily advertised as a "decision engine", though thought by columnist David Berkowitz to be more closely related to a web portal. Microsoft Bing_sentence_157

Bing Rewards Microsoft Bing_section_34

Bing Rewards was a loyalty program launched by Microsoft in September 2010. Microsoft Bing_sentence_158

It was similar to two earlier services, SearchPerks! Microsoft Bing_sentence_159

and Bing Cashback, which were subsequently discontinued. Microsoft Bing_sentence_160

Bing Rewards provided credits to users through regular Bing searches and special promotions. Microsoft Bing_sentence_161

These credits were then redeemed for various products including electronics, gift cards, sweepstakes, and charitable donations. Microsoft Bing_sentence_162

Initially, participants were required to download and use the Bing Bar for Internet Explorer in order to earn credits; but later the service was made to work with all desktop browsers. Microsoft Bing_sentence_163

The Bing Rewards program was rebranded as "Microsoft Rewards" in 2016, at which point it was modified to only two levels, Level 1 and Level 2. Microsoft Bing_sentence_164

Level 1 is similar to "Member", and Level 2 is similar to "Gold" of the previous Bing Rewards. Microsoft Bing_sentence_165

The Colbert Report Microsoft Bing_section_35

During the episode of The Colbert Report that aired on June 8, 2010, Stephen Colbert stated that Microsoft would donate $2,500 to help clean up the Gulf oil spill each time he mentioned the word "Bing" on air. Microsoft Bing_sentence_166

Colbert mostly mentioned Bing in out-of-context situations, such as Bing Crosby and Bing cherries. Microsoft Bing_sentence_167

By the end of the show, Colbert had said the word 40 times, for a total donation of $100,000. Microsoft Bing_sentence_168

Colbert poked fun at their rivalry with Google, stating "Bing is a great website for doing Internet searches. Microsoft Bing_sentence_169

I know that, because I Googled it." Microsoft Bing_sentence_170

Search deals Microsoft Bing_section_36

Bing was added into the list of search engines available in Opera browser from v10.6, but Google remained the default search engine. Microsoft Bing_sentence_171

Mozilla Firefox made a deal with Microsoft to jointly release "Firefox with Bing", an edition of Firefox where Bing has replaced Google as the default search engine. Microsoft Bing_sentence_172

The standard edition of Firefox has Google as its default search engine, but has included Bing in its list of search providers since Firefox version 4.0. Microsoft Bing_sentence_173

In addition, Microsoft paid Verizon Wireless US$550 million to use Bing as the default search provider on Verizon's BlackBerry and have Verizon "turn off" (via BlackBerry service books) the other search providers available. Microsoft Bing_sentence_174

Users could still access other search engines via the mobile browser. Microsoft Bing_sentence_175

Bing It On Microsoft Bing_section_37

In 2012, a Bing marketing campaign asked the public which search engine they believed was better when its results were presented without branding, similar to the Pepsi Challenge in the 1970s. Microsoft Bing_sentence_176

This poll was nicknamed "Bing It On". Microsoft Bing_sentence_177

Microsoft presented a study of almost 1,000 people which showed that 57% of participants in such a test preferred Bing's results, with only 30% preferring Google. Microsoft Bing_sentence_178

Adult content Microsoft Bing_section_38

Bing censors results for "adult" search terms for some regions, including India, People's Republic of China, Germany and Arab countries where required by local laws. Microsoft Bing_sentence_179

However, Bing allows users to change their country or region preference to somewhere without restrictions, such as the United States, United Kingdom or Republic of Ireland. Microsoft Bing_sentence_180

Criticism Microsoft Bing_section_39

Censorship Microsoft Bing_section_40

Microsoft has been criticized for censoring Bing search results to queries made in simplified Chinese characters which are used in mainland China. Microsoft Bing_sentence_181

This is done to comply with the censorship requirements of the government in China. Microsoft Bing_sentence_182

Microsoft has not indicated a willingness to stop censoring search results in simplified Chinese characters in the wake of Google's decision to do so. Microsoft Bing_sentence_183

All simplified Chinese searches in Bing are censored regardless of the user's country. Microsoft Bing_sentence_184

The English-language search results of Bing in China has been skewed to show more content from state-run media like Xinhua News Agency and China Daily. Microsoft Bing_sentence_185

On 23 January 2019, Bing was blocked in China. Microsoft Bing_sentence_186

On 24 January, Bing was accessible again in China. Microsoft Bing_sentence_187

On February 20, 2017, Bing agreed to a voluntary United Kingdom code of practice obligating it to demote links to copyright-infringing content in its search results. Microsoft Bing_sentence_188

Performance issues Microsoft Bing_section_41

Bing has been criticized for being slower to index websites than Google. Microsoft Bing_sentence_189

It has also been criticized for not indexing some websites at all. Microsoft Bing_sentence_190

Allegedly copying Google's results Microsoft Bing_section_42

Bing has been criticized by competitor Google for utilizing user input via Internet Explorer, the Bing Toolbar, or Suggested Sites, to add results to Bing. Microsoft Bing_sentence_191

After discovering in October 2010 that Bing appeared to be imitating Google's auto-correct results for a misspelling, despite not actually fixing the spelling of the term, Google set up a honeypot, configuring the Google search engine to return specific unrelated results for 100 nonsensical queries such as hiybbprqag. Microsoft Bing_sentence_192

Over the next couple of weeks, Google engineers entered the search term into Google, while using Microsoft Internet Explorer, with the Bing Toolbar installed and the optional Suggested Sites enabled. Microsoft Bing_sentence_193

In 9 out of the 100 queries, Bing later started returning the same results as Google, despite the only apparent connection between the result and search term being that Google's results connected the two. Microsoft Bing_sentence_194

Microsoft's response to this issue, coming from a company spokesperson, was: "We do not copy Google's results." Microsoft Bing_sentence_195

Bing's Vice President, Harry Shum, later reiterated that the search result data Google claimed that Bing copied had in fact come from Bing's very own users. Microsoft Bing_sentence_196

Shum wrote that "we use over 1,000 different signals and features in our ranking algorithm. Microsoft Bing_sentence_197

A small piece of that is clickstream data we get from some of our customers, who opt into sharing anonymous data as they navigate the web in order to help us improve the experience for all users." Microsoft Bing_sentence_198

Microsoft stated that Bing was not intended to be a duplicate of any existing search engines. Microsoft Bing_sentence_199

Child pornography Microsoft Bing_section_43

A study released in 2019 of Bing Image search showed that it both freely offered up images that had been tagged as illegal child pornography in national databases, as well as automatically suggesting via its auto-completion feature queries related to child pornography. Microsoft Bing_sentence_200

This easy accessibility was considered particularly surprising since Microsoft pioneered PhotoDNA, the main technology used for tracking images reported as originating from child pornography. Microsoft Bing_sentence_201

Additionally, some arrested child pornographers reported using Bing as their main search engine for new content. Microsoft Bing_sentence_202

Microsoft vowed to fix the problem and assign additional staff to combat the issue after the report was released. Microsoft Bing_sentence_203

See also Microsoft Bing_section_44

Microsoft Bing_unordered_list_7

Credits to the contents of this page go to the authors of the corresponding Wikipedia page: Bing.