Digital Trends

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Digital Trends_table_infobox_0

Digital TrendsDigital Trends_table_caption_0
Type of siteDigital Trends_header_cell_0_0_0 Technology newsDigital Trends_cell_0_0_1
Available inDigital Trends_header_cell_0_1_0 English, SpanishDigital Trends_cell_0_1_1
OwnerDigital Trends_header_cell_0_2_0 DesigntechnicaDigital Trends_cell_0_2_1
Created byDigital Trends_header_cell_0_3_0 Ian Bell, Dan GaulDigital Trends_cell_0_3_1
EditorDigital Trends_header_cell_0_4_0 Jeremy KaplanDigital Trends_cell_0_4_1
URLDigital Trends_header_cell_0_5_0 Digital Trends_cell_0_5_1
CommercialDigital Trends_header_cell_0_6_0 yesDigital Trends_cell_0_6_1
RegistrationDigital Trends_header_cell_0_7_0 noDigital Trends_cell_0_7_1
LaunchedDigital Trends_header_cell_0_8_0 June 2006; 14 years ago (2006-06)Digital Trends_cell_0_8_1
Current statusDigital Trends_header_cell_0_9_0 onlineDigital Trends_cell_0_9_1
OCLC numberDigital Trends_header_cell_0_10_0 Digital Trends_cell_0_10_1

Digital Trends is a Portland, Oregon-based tech news, lifestyle, and information website that publishes news, reviews, guides, how-to articles , descriptive videos and podcasts about technology and consumer electronics products. Digital Trends_sentence_0

With offices in Portland, Oregon, New York City, Chicago and other locations, Digital Trends is operated by Designtechnica Corp., a media company that also publishes Digital Trends Español, focusing on Spanish speakers worldwide, and a men's lifestyle site The Manual. Digital Trends_sentence_1

The site offers reviews and information on a wide array of products that have been shaped by technology. Digital Trends_sentence_2

That includes consumer electronics products such as smartphones, video games and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more. Digital Trends_sentence_3

According to third-party web analytics provider SimilarWeb, the site received over 40 million visits per month as of June 2018. Digital Trends_sentence_4

Digital Trends editorial team is led by Editor-in-Chief Jeremy Kaplan and guided by Co-Founders Ian Bell and Dan Gaul. Digital Trends_sentence_5

History Digital Trends_section_0

Ian Bell and Dan Gaul founded Digital Trends in June 2006 in Lake Oswego, Oregon. Digital Trends_sentence_6

In May 2009, Digital Trends moved its headquarters from Lake Oswego into the US Bancorp Tower in Downtown Portland, Oregon. Digital Trends_sentence_7

The company opened a second office in New York City in 2012. Digital Trends_sentence_8

Digital Trends is a privately funded and owned corporation. Digital Trends_sentence_9

Digital Trends en Español, a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Digital Trends_sentence_10

Editor-in-Chief Juan Garcia leads an international team of seasoned professionals, among them Milenka Pena, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for the Spanish site. Digital Trends_sentence_11

Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers. Digital Trends_sentence_12

It currently reaches approximately 30 million readers per month who view over 100 million pages. Digital Trends_sentence_13

In addition to growth, 2015 saw a series of changes for Digital Trends. Digital Trends_sentence_14

The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA in Berlin. Digital Trends_sentence_15

It also launched its first car of the year awards and Smart Home awards, underscoring the site's growing investment in these areas. Digital Trends_sentence_16

The company also launched DT Design, an in-house creative ad agency, to focus on branded content and high-impact advertising units. Digital Trends_sentence_17

In late summer of 2016, Re/Code reported on a deal with Conde Nast to acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Digital Trends_sentence_18

Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers." Digital Trends_sentence_19

Digiday wrote about the deal as well, comparing the site's traffic to "such properties as the Purch network, CNET and The Verge, and ahead of USA Today Tech, Yahoo! Digital Trends_sentence_20

Tech, and Business Insider’s Tech Insider." Digital Trends_sentence_21

In June 2020, as Digital Trends posted Black Lives Matter support statements, former and current employees observed racial bias, homophobia, bullying, and sexual harassment including at a 2017 holiday party, and stereotypes at a "Gin and Juice" party in 2018. Digital Trends_sentence_22

CEO Ian Bell noted "weaknesses in the company", adding "I’m not a proponent of cancel culture." Digital Trends_sentence_23

See also Digital Trends_section_1

Digital Trends_unordered_list_0

Credits to the contents of this page go to the authors of the corresponding Wikipedia page: Trends.