|Former editors||Tony Schauble|
Waverley Press Sungravure IPC
|First issue||2 February 1966|
|Final issue||24 August 1974|
Widely described as a pop music "bible", it became an influential publication, introduced the first national pop record charts and featured many notable contributors including fashion designer Prue Acton, journalist Lily Brett, rock writer / band manager Vince Lovegrove, music commentator Ian Meldrum, rock writer / music historian Ed Nimmervoll and radio DJ Stan Rofe.
It spawned the original Australian edition of Rolling Stone magazine in late 1972.
Late in 1965, Schauble, Frazer, Broderick, and another student writer, Doug Panther, discussed ideas to make money during the holidays including the idea to create a teen-oriented pop music newspaper.
Local rock group The Mood's manager, Peter Raphael, joined Frazer and Schauble and together they founded Go-Set Publications.
Raphael brought in photographer Colin Beard and advertising manager Terry Cleary.
Waverley Press, which owned Waverley Offset Printers, had printed Lot's Wife, and agreed to print Go-Set on credit.
The first edition of Go-Set, dated 2 February 1966, was published with Schauble cited as editor because Frazer, a medical student, asked to be listed in the low-key role of designer and Panther, who had not registered for the military draft, was described as a feature writer.
Initial sales were low, about 3000 to 5000 but Issue 3, which covered The Rolling Stones tour in Melbourne and Sydney, doubled their sales.
Initially Go-Set was intended for Melbourne distribution only.
From 28 February 1966, the Go-Set office was three rooms at Charnwood Crescent, St Kilda until December 1970 when it relocated to Drummond Street, Carlton.
Key staff included Tony Schauble as editor then manager, Phillip Frazer, who had switched to an arts degree at Monash, as co-editor, and Colin Beard as photographer.
Peter Raphael was advertising manager assisted by Terry Cleary.
Doug Panther continued as feature writer for several months before leaving for Western Australia with Commonwealth Police and the Australian Army searching for him as a 'draft dodger'.
Panther was replaced by Lily Brett who likes to recall that she got the job because she had a car.
Other personnel were Honey Lea, originally a typist, who later became fashion editor when Prue Acton dropped out, and Sue Flett who wrote an advice column under the name Leslie Pixie.
Ian Meldrum wrote his first story for Go-Set in July 1966, and joined as a news, gossip and feature writer in August.
Frazer urged Meldrum to join week day, TV show Kommotion on Channel 0 as a mimer so that Go-Set could get more inside stories.
A key element in the early success of the newspaper was the centre page spread called "The Scene-The Seen", a weekly pictorial survey photographed by Beard in Melbourne and Grant Mudford in Sydney around the discos and dance halls.
These were its original target audience - the thousands of teenagers, especially girls, caught up in the excitement of the swinging sixties, following their favourite local Rock group around the suburban dancehalls of Melbourne.
The following year, Normie Rowe was crowned as the inaugural 'King of Pop' on TV series [[The_Go!
Show]], also on Channel 0.
From 5 October 1966, it featured Australian singles charts and international charts, local state gig listings and record reviews.
The first full colour centre spread was a Beard photograph of Jimi Hendrix taken at The Monterey Pop Festival.
In Brett's absence, Meldrum became the principal local feature writer while Vera Kaas-Jager covered the local photography for Beard.
Over its nine-year history there were many significant additional contributors including David Elfick, Vince Lovegrove, Ed Nimmervoll, Stan Rofe, Stephen McLean, Wendy Saddington, Michele O'Driscoll (aka Mitch), Cleo Calvo (now singer, Clelia Adams), Eril Bilson, Philip Morris (photographer), Ian McCausland (graphics), Jon Hawkes (editor), Geoff Pendlebury (graphics), Geoff Watson (management) and his off-sider Margaret Rose Dunphy on bookkeeping and classifieds, Helen Hooper, Jean Bedford, and Pat Wilson who wrote under the pen-name of "Mummy Cool" (1971–1972).
Ian Meldrum wrote a weekly column for Go-Set from August 1966 until its demise in 1974.
His writing style represented his own stream of consciousness and came across in the same "bumbling" manner which was to later be a hallmark of his public persona.
His nickname "Molly" was given to him and first published in Go-Set in 1968 by fellow columnist and radio DJ Stan Rofe.
Both Meldrum's and Rofe's columns contained many camp in jokes.
Meldrum became editor of a monthly Go-Set offshoot, Gas, which was aimed at younger teen girls and was first published in October 1968 with a feature on The Monkees; its last issue was in March 1971.
Nimmervoll, an architecture student, started with Go-Set as the compiler of the national Top 40 charts, beginning in February 1967.
Founders, Schauble and Beard had left by February 1969 and Frazer became editor and publisher; Jon Hawkes joined as co-editor in April.
Frazer launched two monthly counter-culture magazines, Revolution, which lasted from 1 May 1970 – 1 August 1971, and High Times, co-founded with Macy McFarland and Pat Woolley, which published August 1971 – 1 January 1972.
Frazer left Go-Set in February 1972 (after Waverley Press took control of the company) and founded The Digger in September 1972.
Frazer also launched the Australian edition of Rolling Stone magazine first as a supplement in the fourth issue of Revolution, then as a fully-fledged magazine in early 1972.
Frazer left Rolling Stone Australia in 1974 but continued with The Digger until December 1975, after which he moved to United States.
Go-Set reached its peak in circulation, with 72,000 copies per week, in June to December 1970.
After Frazer left as editor in 1972 to concentrate on The Digger, Piotre Olszewski was editor from May to July before Nimmervoll took over with Meldrum as co-editor.
Nimmervoll remained until December 1973 when Sungravure Ltd bought Go-Set and relocated its headquarters to Sydney.
Last edition and beyond: 1974–current
In December 1973, Nimmervoll left Go-Set and founded Juke Magazine in 1975, subsequently he established Take 40 Australia and since 2000, he has edited , a website detailing Australian rock music history.
He is also an author of books on the same subject.
By January 1974, Go-Set was sold to Sungravure Ltd (part of the Fairfax company) with Jenny Irvine as editor.
Reprints from UK and US papers replaced staff writing during 1973 and 1974, when Sungravure was taken over by IPC Magazines after which Go-Set's circulation declined until the final issue on 24 August 1974.
Meldrum was initially behind the scenes as a 'Talent Co-ordinator' but from 1975 he became an onscreen host and developed a news / gossip segment titled Humdrum.
Countdown re-united him with Grant Rule from his Kommotion days.
After Countdown ended in 1987, Meldrum continued his music commentary for various TV shows including, Hey Hey Its Saturday.
Frazer has edited and managed political magazines in America, and with Jim Hightower published The Hightower Lowdown, a progressive political newsletter, from 1999 through 2013 when he returned to Australia.
In 2013 Brett published Lola Bensky, her seventh novel, which is a semi-autobiographical work of fiction based on her experiences as a writer for Go-Set.
Go-Set Australian National Charts
February 1967 Ed Nimmervoll compiled the national chart, with commentary and statistics.
The newspaper began publishing Australia's first national weekly album chart on 23 May 1970.
The Kent Music Report appeared just before the last Go-Set charts were published on 24 August 1974.
Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/Go-Set.