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For other uses, see IGN (disambiguation). IGN_sentence_0


Type of businessIGN_header_cell_0_0_0 SubsidiaryIGN_cell_0_0_1
Type of siteIGN_header_cell_0_1_0 EntertainmentIGN_cell_0_1_1
Available inIGN_header_cell_0_2_0 English, German, French, Hebrew, Hungarian, Swedish, Arabic, Chinese, Dutch, Italian, Spanish, Danish, Finnish, Norwegian, Polish, Greek, Romanian, Korean, Russian, Croatian, Turkish, Czech, Portuguese, Japanese, Hindi, and other Philippine dialectsIGN_cell_0_2_1
FoundedIGN_header_cell_0_3_0 1996; 24 years ago (1996) (as Imagine Games Network)IGN_cell_0_3_1
HeadquartersIGN_header_cell_0_4_0 625 2nd Street, 4th Floor

San Francisco, California, United StatesIGN_cell_0_4_1

Founder(s)IGN_header_cell_0_5_0 Jonathan Simpson-BintIGN_cell_0_5_1
Key peopleIGN_header_cell_0_6_0 IGN_cell_0_6_1
IndustryIGN_header_cell_0_7_0 Video game and media journalismIGN_cell_0_7_1
EmployeesIGN_header_cell_0_8_0 250IGN_cell_0_8_1
ParentIGN_header_cell_0_9_0 IGN_cell_0_9_1
URLIGN_header_cell_0_10_0 IGN_cell_0_10_1
RegistrationIGN_header_cell_0_11_0 IGN_cell_0_11_1
Current statusIGN_header_cell_0_12_0 ActiveIGN_cell_0_12_1

IGN (an abbreviation of its former name Imagine Games Network) is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, itself wholly owned by j2 Global. IGN_sentence_1

The company is located in San Francisco's SOMA district and is headed by its former editor-in-chief, Peer Schneider. IGN_sentence_2

The IGN website was the brainchild of media entrepreneur Chris Anderson and launched on September 29, 1996. IGN_sentence_3

It focuses on games, films, television, comics, technology, and other media. IGN_sentence_4

Originally a network of desktop websites, IGN is now also distributed on mobile platforms, console programs on the Xbox and PlayStation, FireTV, Roku, and via YouTube, Twitch, Hulu, and Snapchat. IGN_sentence_5

Originally, IGN was the flagship website of IGN Entertainment, a website which owned and operated several other websites oriented towards players' interests, games, and entertainment, such as Rotten Tomatoes, GameSpy, GameStats, VE3D, TeamXbox, Vault Network, FilePlanet, and AskMen, among others. IGN_sentence_6

IGN was sold to publishing company Ziff Davis in February 2013 and now operates as a j2 Global subsidiary. IGN_sentence_7

History IGN_section_0

Created in September 1996 as the Imagine Games Network, the IGN content network was founded by publishing executive Jonathan Simpson-Bint and began as five individual websites within Imagine Media: N64.com (later renamed ign64.com), PSXPower, Saturnworld, Next-Generation.com and Ultra Game Players Online. IGN_sentence_8

Imagine expanded on its owned-and-operated websites by creating an affiliate network that included a number of independent fansites such as PSX Nation.com, Sega-Saturn.com, Game Sages, and GameFAQs. IGN_sentence_9

In 1998, the network launched a new homepage that consolidated the individual sites as system channels under the IGN brand. IGN_sentence_10

The homepage exposed content from more than 30 different channels. IGN_sentence_11

Next-Generation and Ultra Game Players Online were not part of this consolidation; U.G.P.O. IGN_sentence_12

dissolved with the cancellation of the magazine, and Next-Generation was put "on hold" when Imagine decided to concentrate on launching the short-lived Daily Radar brand. IGN_sentence_13

In February 1999, PC Magazine named IGN one of the hundred-best websites, alongside competitors GameSpot and CNET Gamecenter. IGN_sentence_14

That same month, Imagine Media incorporated a spin-off that included IGN and its affiliate channels as Affiliation Networks, while Simpson-Bint remained at the former company. IGN_sentence_15

In September, the newly spun-out standalone internet media company, changed its name to Snowball.com. IGN_sentence_16

At the same time, small entertainment website The Den merged into IGN and added non-gaming content to the growing network. IGN_sentence_17

Snowball held an IPO in 2000, but shed most of its other properties during the dot-com bubble. IGN_sentence_18

IGN prevailed with growing audience numbers and a newly established subscription service called IGN Insider (later IGN Prime), which led to the shedding of the name "Snowball" and adoption of IGN Entertainment on May 10, 2002. IGN_sentence_19

In June 2005, IGN reported having 24,000,000 unique visitors per month, with 4.8 million registered users through all departments of the site. IGN_sentence_20

IGN has been ranked among the top 500 most-visited websites according to Alexa. IGN_sentence_21

In September 2005, IGN was acquired by Rupert Murdoch's multi-media business empire, News Corporation, for $650 million. IGN_sentence_22

IGN celebrated its 10th anniversary on January 12, 2008. IGN_sentence_23

IGN was headquartered in the Marina Point Parkway office park in Brisbane, California, until it relocated to a smaller office building near AT&T Park in San Francisco on March 29, 2010. IGN_sentence_24

On May 25, 2011, IGN sold its Direct2Drive division to Gamefly for an undisclosed amount. IGN_sentence_25

Acquisition of UGO, sale to Ziff Davis IGN_section_1

In 2011, IGN Entertainment acquired its rival UGO Entertainment (owners of 1UP.com) from Hearst Corporation. IGN_sentence_26

Ultimately, News Corp. planned to spin off IGN Entertainment as a publicly traded company, continuing a string of divestitures for digital properties it had previously acquired (including MySpace and Photobucket). IGN_sentence_27

On February 4, 2013, after a failed attempt to spin off IGN as a separate company, News Corp. announced that it had sold IGN Entertainment to the publishing company Ziff Davis, which was recently acquired by J2 Global. IGN_sentence_28

Financial details regarding the purchase were not revealed. IGN_sentence_29

Prior to its acquisition by UGO, 1UP.com had previously been owned by Ziff Davis. IGN_sentence_30

Soon after the acquisition, IGN announced that it would be laying off staff and closing GameSpy, 1UP.com, and UGO in order to focus on its flagship brands, IGN.com and AskMen. IGN_sentence_31

Subsidiaries and spin-offs IGN_section_2

The role-playing video game interest website Vault Network was acquired by IGN in 1999. IGN_sentence_32

GameStats, a review aggregation website, was founded by IGN in 2004. IGN_sentence_33

GameStats includes a "GPM" (Game Popularity Meter) rating system which incorporates an average press score and average gamer score, as well as the number of page hits for the game. IGN_sentence_34

However, the site is no longer being updated. IGN_sentence_35

The Xbox interest site, TeamXbox, and the PC game website VE3D were acquired in 2003. IGN_sentence_36

IGN Entertainment merged with GameSpy Industries in 2005. IGN_sentence_37

The merger also brought the game download site FilePlanet into the IGN group; as of 2011 both FilePlanet and the GameSpy website still operate as video game-related web sites. IGN_sentence_38

IGN Entertainment acquired the online male lifestyle magazine AskMen in 2005. IGN_sentence_39

In 2004, IGN acquired film review aggregator Rotten Tomatoes and in 2010, sold the website to Flixster. IGN_sentence_40

In October 2017, Humble Bundle announced that it was being acquired by IGN. IGN_sentence_41

Scoring systems IGN_section_3

Original scale IGN_section_4

A member of the IGN staff writes a review for a game and gives it a score between 0.1 and 10.0, which is assigned by increments of 0.1 and determines how much the game is recommended. IGN_sentence_42

The score is given according to the "individual aspects of a game, like presentation, graphics, sound, gameplay and lasting appeal". IGN_sentence_43

Each game is given a score in each of these categories, but the overall score for the game is an independent evaluation, not an average of the scores in each category. IGN_sentence_44

20-point scale IGN_section_5

On August 3, 2010, IGN announced that the site would be changing to a new scoring scale. IGN_sentence_45

Instead of a 100-point scale, where games are scored in increments of 0.1, all future reviews would use a 20-point scale where games are scored in increments of 0.5. IGN_sentence_46

Under both systems, the maximum possible score a game can receive is 10.0. IGN_sentence_47

The scoring change is not retroactive: all scores on reviews written before the change will remain the same. IGN_sentence_48

This change also did not affect the scoring system for reader reviews. IGN_sentence_49

100-point scale IGN_section_6

On September 13, 2012, IGN revealed that as part of their new review format all future reviews would now follow a 100-point scale again, but this time without using decimals, meaning a score of 8.5 would now be an 85. IGN_sentence_50

Unlike the previous conversion to the 20-point scale, this latest scoring system change was retroactive and all previous IGN review scores were to be updated to follow the new system. IGN_sentence_51

However, despite the announcement, the article included a short addition, post-release; it stated that after much discussion, they have decided to retain the decimal point in all upcoming scores. IGN_sentence_52

Re-review policy IGN_section_7

In early 2014, IGN introduced a new policy, in which a game's review score can be re-reviewed and improved, provided that continuous updates form a significant change in the game compared to how it was at launch. IGN_sentence_53

Examples of games that have been re-reviewed were League of Legends, Heroes of the Storm, Warframe, and the pocket edition of Minecraft. IGN_sentence_54

10-point scale IGN_section_8

In January 2020, IGN revealed they would be reverted back to a 10-point review scale, from 1 to 10, finding that the finer distinction of the 100-point scale was difficult to maintain, whereas a 10-point scale would still be truthful to their reviews and easier to promote. IGN_sentence_55

IGN 'Best of' awards IGN_section_9

See also: List of Game of the Year awards § IGN IGN_sentence_56

IGN's 'Best of' is an end-of-year event to annually honor the year's best games, films, television shows and comics. IGN_sentence_57

Winners of each award category is selected by IGN staff from a list of nominees, while readers are able to cast their own votes online to determine the 'People's Choice' award for each category. IGN_sentence_58

Other sections IGN_section_10

In 2000, Snowball.com purchased an E-federation called the Internet Wrestling Organization (IWO). IGN_sentence_59

Since Snowball owned both IWO and IGN, IWO would go on to become IGN's first official E-Fed, even doing a column on the website. IGN_sentence_60

The IGN For Men section officially closed down on October 2, 2001, and is no longer updated. IGN_sentence_61

IGN has sites such as IGN Stars and AskMen.com that fulfil much of the function of the old IGN For Men site. IGN_sentence_62

IGN Wrestling met its end in early 2002 when many of the staff departed. IGN_sentence_63

Interviews with professional wrestling personalities and coverage of wrestling games have been folded into IGN Sports, currently headed by Jon Robinson. IGN_sentence_64

IGN Sci-Fi: Largely dead since 2002, this section of the site included movie news, comic book reviews, anime coverage and other associated items. IGN_sentence_65

It has since been discontinued. IGN_sentence_66

The site, SciFI.ign.com, now redirects to the recently created SciFiBrain.ign.com, which covers some of the content of the old Sci-Fi site. IGN_sentence_67

In 2002, IGN launched a dedicated video game FAQs site specifically designed to host user-submitted guides. IGN_sentence_68

This was launched following the cancellation of affiliation with GameFAQs. IGN_sentence_69

In 2004, IGN launched GameStats, which was intended to be a more unbiased rating network, as it takes in scores from every corporately owned game rating site and averages them all into one score to give a general idea of the quality of a game. IGN_sentence_70

IGN also launched Direct2Drive.com in 2004. IGN_sentence_71

Its primary focus is selling digital downloads of full PC and Mac video games, as well as anime, comics and game guides. IGN_sentence_72

In 2005, IGN launched its comics site, which is devoted to not just the staple Marvel and DC titles, but also manga, graphic novels, statues and toys. IGN_sentence_73

In 2006, IGN launched its television site. IGN_sentence_74

It provides interviews with various television celebrities, in addition to a TV schedule, TV trivia and TV news. IGN_sentence_75

Akin to IGN FilmForce, IGN's TV section has a variety of exclusive clips from upcoming television shows. IGN_sentence_76

On May 30, 2006, IGN Dreamcast was restarted; however, none of the Dreamcast updates were posted on the main IGN webpage. IGN_sentence_77

In 2007, IGN launched its anime site. IGN_sentence_78

It provided features on anime and manga, including trailers and free episodes. IGN_sentence_79

It also included reviews of manga and anime from other sections of IGN, such as IGN Comics and IGN DVD. IGN_sentence_80

The anime channel was dropped after IGN redesigned the site. IGN_sentence_81

In 2008, the IGN Retro channel was launched to mark IGN's 10th anniversary. IGN_sentence_82

To coincide with the release of Super Smash Bros. Brawl, IGN created the Super Smash Bros. World site. IGN_sentence_83

On the site, people can submit their user-created stages from the game and download ones made by other people. IGN_sentence_84

IGN subsequently launched a similar website called GTA 'Hood on April 29, 2008, for Grand Theft Auto IV. IGN_sentence_85

Along with their popular website content, IGN also publishes many different podcasts on both their website and on iTunes. IGN_sentence_86

Some of their podcasts include console-oriented shows like the PlayStation-focused "Podcast Beyond" and the Xbox-oriented "Podcast Unlocked", the Nintendo-oriented "Nintendo Voice Chat", and Game Scoop!, a podcast where a variety of editors discuss news and topics surrounding the video game industry. IGN_sentence_87

Regional websites IGN_section_11


  • Since 2006, IGN Entertainment began launching regional versions of the website for various countries and pan-regions. Initially, IGN began opening new offices outside the United States in order to support those regional websites, but later IGN began franchising its brand as a more cost-effective means of globalization, wherein it licensed various media publishers in many countries to use the IGN brand and manage regional websites on their own. When visiting www.ign.com from an IGN-supported region, the site automatically redirects visitors to their localized version using geolocation software, based on their countries' IP addresses. Each version of the site has a modified logo with their country's/region's respective flags near the IGN logo. However, it is still possible to access the original American website using a navigation bar on top or below (depending on the regional website) the page's master template.IGN_item_0_0
  • IGN opened its first offices in the UK and Australia in 2006, which both share the same information as the American site but with added content authored from editors within each respective region. Other licensed regional publishers work on their own servers, albeit can link to IGN's HQ database, where they can import or translate articles, and use videos uploaded on IGN's servers that use IGN's own hosted video player.IGN_item_0_1
  • On May 16, 2012, in collaboration with the Emirati-based company t-break Media, IGN Middle East was announced for the MENA gaming community. The site replaces t-break Media's own ME Gamers website, which was formerly one of the largest Middle Eastern-based gaming media outlets that was originally launched in 2006. ME Gamers' entire staff converted their duties to IGN Middle East, importing or translating many of IGN's English articles, whilst writing up their own articles, especially for Middle Eastern-specific events. IGN Middle East is available in both English and Arabic languages. Whilst the site was initially launched to cover only video games, t-break Media announced in September 2012 that they started posting movie-related articles under the IGN brand as IGN Movies Middle East, merging most of the duties from their own ME Movies website, which was originally established in 2009, under a similar manner to their video game content. Unlike video games, however, most movie-related content will be in English only.IGN_item_0_2
  • In September 2012 the Italian edition of IGN launched, managed by a local team, providing both original and translated contents.IGN_item_0_3
  • On October 9, 2012, in collaboration with the Spanish-based media company Marca, IGN Spain was announced. The site effectively replaces Marca's own Marca Player gaming news website. Marca Player's editors converted their duties to IGN Spain, translating many of IGN's English articles, whilst writing up their own Spanish articles as well, covering various topics including video games, movies, TV series and comics.IGN_item_0_4
  • In March 2013, IGN Russia was launched. Russian version is managed by Gameland publishing house, and its staff was initially completed by former editors and writers from Strana Igr, Gameland's printed video game magazine that was closed later that year.IGN_item_0_5
  • On December 2, 2013, IGN Africa was launched.IGN_item_0_6
  • On December 17, 2013, in collaboration with Times Internet, IGN India was launched. The Indian edition takes AAA game reviews from its US counterpart and focuses more on coverage of gaming news and events in the country, apart from writing about comics, movies, technology.IGN_item_0_7
  • On September 1, 2014, IGN Latinoamérica was launched in collaboration with Publimetro and cover the whole Central and South American region (except Brazil) with content in Spanish.IGN_item_0_8
  • On November 11, 2014, IGN Israel was launched.IGN_item_0_9
  • On February 23, 2015, IGN Brazil was launched.IGN_item_0_10
  • 2015, IGN Hungary was launched.IGN_item_0_11
  • On June 2015, IGN Romania was launched.IGN_item_0_12
  • On November 6, 2015, IGN Poland was launched.IGN_item_0_13
  • On January 4, 2016, IGN Adria was launched. IGN Adria covers countries of ex Yugoslavia region: Serbia, Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia.IGN_item_0_14
  • On April 11, 2016, in collaboration with Sankei Digital, the online publishing arm of Japanese newspaper publisher Sankei Shimbun, IGN Japan was publicly launched, and was expected to have a full scale release by summer 2016. The launch of IGN Japan is considered a critical development: In addition to translation of English articles, IGN Japan is hoping to also contribute much original content for other IGN editions from the Japanese end of the gaming industry, one of the world's largest video game markets with little mainstream journalism for Western media.IGN_item_0_15
  • On April 12, 2016, in collaboration with Pakistani-based Express Publications, IGN Pakistan was publicly launched. Pakistan originally shared some media coverage with IGN Middle East, and later IGN India, before spinning off to a completely independent IGN edition with focus on local gaming and pop culture events in Pakistan. IGN Pakistan is initially only available in English, but an Urdu language version was expected to launch later in 2016.IGN_item_0_16

IGN Pro League IGN_section_12

In 2011, IGN launched IGN Pro League, a professional e-sports circuit that ran tournaments for StarCraft II: Wings of Liberty, ShootMania Storm and League of Legends. IGN_sentence_88

On March 6, 2013, only weeks prior to the event, IGN abruptly cancelled the finals of IPL 6—which were to be held in Las Vegas from March 28 through 31, and discontinued the league. IGN_sentence_89

IGN indicated that it was no longer in a position to commit to competing with the increased number of e-sports events that were now being held. IGN_sentence_90

On April 8, 2013, Blizzard Entertainment announced that it had acquired the staff and assets of the IPL from IGN; its former staff were reassigned to work on in-house e-sports productions. IGN_sentence_91

Plagiarism IGN_section_13

In August 2018, the owner of YouTube channel Boomstick Gaming accused IGN reviewer Filip Miucin of plagiarizing his video review of the game Dead Cells. IGN_sentence_92

On August 7, IGN replaced its review with a statement that its writers "take plagiarism very seriously" and were investigating the claim. IGN_sentence_93

Later that day, IGN stated that it had found "substantial similarities" between the reviews, apologized, and announced that it had dismissed Miucin. IGN_sentence_94

On August 10, IGN published a new review by Brandin Tyrrel, which included an editor's note apologizing again and stating that "this review (and its score) represents solely the opinion of the new reviewer". IGN_sentence_95

In a subsequently unlisted video, Miucin responded that while he took "complete ownership over what happened", the similarity was not intentional. IGN_sentence_96

Website Kotaku found similarities between Miucin's other reviews and reviews on Nintendo Life and Engadget, and material posted on the games discussion forum NeoGAF. IGN_sentence_97

On August 14, IGN announced that it would remove all of Miucin's work pending further review. IGN_sentence_98

On April 19, 2019, Miucin admitted plagiarism and issued an apology on his YouTube channel. IGN_sentence_99

Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/IGN.