"Kraft" redirects here.
For other uses, see Kraft (disambiguation).
This article is about the company spun off following the 2012 split of the original Kraft Foods.
|Predecessor||Kraft Foods Inc.|
|Founded||October 1, 2012; 8 years ago (2012-10-01)|
|Founder||James L. Kraft|
|Headquarters||Chicago, Illinois, (USA), U.S.|
|Products||List of products|
On July 2, 2015, Kraft completed its merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, creating the fifth-largest food and beverage company in the world, Kraft Heinz Company.
Spinoff of Kraft Foods Group from Mondelēz International, Inc
In August 2011, Kraft Foods Inc. announced plans to split into two publicly traded companies—a snack food company and a grocery company.
On April 2, 2012, Kraft Foods Inc. announced that it had filed a Form 10 Registration Statement to the SEC to split the company into two companies to serve the "North American grocery business".
On October 1, 2012, Kraft Foods Inc. spun off its North American grocery business to a new company called Kraft Foods Group, Inc.
The remainder of Kraft Foods Inc. was renamed Mondelēz International, Inc. and was refocused as an international snack and confection company.
On November 19, 2013, an arbitration ruling ordered Starbucks to pay Kraft Foods Inc. $2.7 billion because of an early contract termination.
The money will go to Mondelēz International, Inc.
Kraft and Heinz merger
On March 25, 2015, Kraft Foods Group Inc. announced that it would merge with the H.J.
Kraft's shares rose about 17 percent in premarket trading after the announcement of the deal, which will bring Heinz back to the public market following its takeover over two years prior.
The companies completed the merger on July 2, 2015.
Sponsorships and promotions
Kraft Hockeyville began in 2006 as a Canadian reality television series developed by CBC/SRC Sports and sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey.
The contest revolves around a central theme of community spirit.
The winning community gets a cash prize dedicated to upgrading their local home arena, as well as the opportunity to host an NHL preseason game.
In 2007, it was then relegated to segments aired during Hockey Night in Canada.
In 2015, Kraft Hockeyville was expanded into the United States, with a separate competition for communities there.
In 2011, Kraft has released an iPad app called "Big Fork Little Fork" which, in addition to games and other distractions, has information regarding how to use Kraft Foods in nutritious ways.
Main article: List of Kraft brands
Kraft's major brands include:
For years, Kraft purchased paper for its packaging from Asia Pulp & Paper, the third-largest paper producer in the world, which was labeled as a "forest criminal" for destroying "precious habitat" in Indonesia's rainforest.
In 2011, when Kraft canceled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford commended Kraft for efforts made towards forest protection, for "taking rainforest conservation seriously".
In 2013, food blogger and activist Vani Hari and blogger Lisa Leake launched an online petition drive to compel Kraft Foods Group, Inc. to remove controversial synthetic dyes Yellow 5 (labeled as Tartrazine) and Yellow 6 from its signature macaroni and cheese products.
In April 2013, Hari and Leake delivered a petition with some 270,000 signatures to Kraft headquarters in Chicago, Ill., and asked the company to change its macaroni and cheese recipes.
In October 2013, Kraft announced that it would remove artificial dyes from three macaroni and cheese varieties made in kid-friendly shapes, but not its plain elbow-shaped Kraft Macaroni and Cheese product with "original flavor".
However, in 2017 the New York Times highlighted the continued prevalence of harmful chemicals of phthalates, which can cause male hormone disruption, that were found in high concentrations in Kraft boxed macaroni and cheese powder.
In 1989, Kraft Foods was listed as one of the top polluters in Ontario, for pumping into Hoople Creek (Ingleside, Ontario) pollutants including phosphorus, suspended solids, and oxygen-destroying material.
Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/Kraft Foods.