Music recording certification
"Double Platinum", "Gold Record", and "Golden Record" redirect here.
Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units.
The threshold required for these awards depends upon the population of the territory where the recording is released.
Typically, they are awarded only to international releases and are awarded individually for each country where the album is sold.
The original gold and silver record awards were presented to artists by their own record companies to publicize their sales achievements.
The first gold disc was awarded by RCA Victor (under division imprint Bluebird Records) to Glenn Miller and His Orchestra in February 1942, celebrating the sale of 1.2 million copies of the single, "Chattanooga Choo Choo".
Another example of a company award is the gold record awarded to Elvis Presley in 1956 for one million units sold of his single "Don't Be Cruel" or Decca’s gold record to Jerry Lewis for "Rock-a-Bye Your Baby with a Dixie Melody".
At the industry level, in 1958 the Recording Industry Association of America introduced its gold record award program for records of any kind, albums or singles, which achieved one million dollars in retail sales.
These sales were restricted to U.S.-based record companies and did not include exports to other countries.
For albums in 1968, this would mean shipping approximately 250,000 units; for singles the number would be higher due to their lower retail price.
The platinum certification was introduced in 1976 for the sale of one million units for albums and two million for singles, with the gold certification redefined to mean sales of 500,000 units for albums and one million for singles.
No album was certified platinum prior to this year.
In 1999, the diamond certification was introduced for sales of ten million units.
In the late 1980s, the certification thresholds for singles were dropped to match that of albums.
Main article: RIAA certification
The first official designation of a "gold record" by the Recording Industry Association of America (RIAA) was established for singles in 1958, and the RIAA also trademarked the term "gold record" in the United States.
soundtrack was certified as the first gold album four months later.
In 1976, RIAA introduced the platinum certification, first awarded to the Eagles compilation album Their Greatest Hits (1971–1975) on 24 February 1976, and to Johnnie Taylor's single "Disco Lady" on 22 April 1976.
As music sales increased with the introduction of compact discs, the RIAA created the Multi-Platinum award in 1984.
Diamond awards, honoring those artists whose sales of singles or albums reached 10,000,000 copies, were introduced in 1999.
In the 20th century, and for a part of the first decade of the 21st, it was common for distributors to claim certifications based on their shipments – wholesale to retail outlets – which led to many certifications which outstripped the actual final retail sales figures.
This became much less common once the majority of retail sales became paid digital downloads and digital streaming.
Digital media certification
In most countries, certifications no longer apply solely to physical media but now also include sales awards recognizing digital downloads (in the US and UK since 2004).
In June 2006, the RIAA also certified the ringtone downloads of songs.
In the US and Germany, video streaming services like YouTube, VEVO, and Yahoo! also began to be counted towards the certification, in both cases using the formula of 100 streams being equivalent to one download. Music
Other countries, such as Denmark and Spain, maintain separate awards for digital download singles and streaming.
The International Federation of the Phonographic Industry (IFPI) was founded in 1996, and grants the IFPI Platinum Europe Award for album sales over one million within Europe and (as of October 2009) the Middle East.
Multi-platinum Europe Awards are presented for sales in subsequent multiples of one million.
Eligibility is unaffected by time (from date of release), and is not restricted to European-based artists.
The Independent Music Companies Association (IMPALA) was founded in April 2000 to grow the independent music sector and promote independent music in the interests of artistic, entrepreneurial and cultural diversity.
IMPALA launched sales awards in 2005 as the first sales awards recognising that success on a pan-European basis begins well before sales reach one million.
The award levels are Silver (20,000+), Double Silver (40,000+), Gold (75,000+), Double Gold (150,000+), Diamond (200,000+), Platinum (400,000+) and Double Platinum (800,000+).
Main article: List of music recording certifications
Below are certification thresholds for the United States, United Kingdom, Canada and France.
The numbers in the tables are in terms of "units", where a unit represents one sale or one shipment of a given medium.
Certification is often awarded cumulatively, and it is possible for a single album to be certified silver, gold, and platinum in turn.
An album that becomes Platinum twice over, for example, an album which has sold 2,000,000 copies in the United States, is said to be "Double-Platinum", or sometimes "Multi-Platinum".
Since 2013 in the U.S., and 2014 in the UK and Germany, streaming of songs counts towards certification of singles with 150 streams being the equivalent of 1 unit sold.
Since February 2016, RIAA includes on-demand audio and video streams and a track sale equivalent in Gold and Platinum Album Award.
The program will count both sales and streams for single and album certifications.
Manufacture of awards
The plaques themselves contain various items under the glass.
Modern awards often use CDs instead of records.
Most gold and platinum records are actually vinyl records which have been vacuum metallized and tinted, while trimmed and plated metal "masters", "mothers", or "stampers" (metal parts used for pressing records out of vinyl) were initially used.
The music in the grooves on the record may not match the actual recording being awarded.
Individual plaque-makers produced their awards according to available materials and techniques employed by their graphic arts departments.
The plaques, depending on size and elaborateness of design, cost anywhere between US$135 and $275, most often ordered and purchased by the record label that issued the original recording.
Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/Music recording certification.