Myspace

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Myspace_table_infobox_0

Myspace LLCMyspace_table_caption_0
Type of businessMyspace_header_cell_0_0_0 SubsidiaryMyspace_cell_0_0_1
Type of siteMyspace_header_cell_0_1_0 Social mediaMyspace_cell_0_1_1
Available inMyspace_header_cell_0_2_0 14 languagesMyspace_cell_0_2_1
FoundedMyspace_header_cell_0_3_0 August 1, 2003; 17 years ago (2003-08-01)Myspace_cell_0_3_1
Area servedMyspace_header_cell_0_4_0 WorldwideMyspace_cell_0_4_1
OwnerMyspace_header_cell_0_5_0 Viant Technology

(Meredith Corporation)Myspace_cell_0_5_1

Founder(s)Myspace_header_cell_0_6_0 Myspace_cell_0_6_1
Key peopleMyspace_header_cell_0_7_0 Myspace_cell_0_7_1
RevenueMyspace_header_cell_0_8_0 $109 million (2011 est.)Myspace_cell_0_8_1
EmployeesMyspace_header_cell_0_9_0 150Myspace_cell_0_9_1
URLMyspace_header_cell_0_10_0 Myspace_cell_0_10_1
RegistrationMyspace_header_cell_0_11_0 RequiredMyspace_cell_0_11_1
LaunchedMyspace_header_cell_0_12_0 August 1, 2003; 17 years ago (2003-08-01)Myspace_cell_0_12_1
Current statusMyspace_header_cell_0_13_0 ActiveMyspace_cell_0_13_1

Myspace (originally stylized as MySpace and currently stylized as myspace) is an American social networking service. Myspace_sentence_0

From 2005 to 2008, it was the largest social networking site in the world, reaching more than 100 million users per month. Myspace_sentence_1

Myspace was acquired by News Corporation in July 2005 for $580 million, and in June 2006 surpassed Yahoo and Google to become the most visited website in the United States. Myspace_sentence_2

In April 2008, Myspace was overtaken by Facebook in the number of unique worldwide visitors. Myspace_sentence_3

In May 2009, Facebook surpassed Myspace in the number of unique U.S. visitors. Myspace_sentence_4

Myspace generated $800 million in revenue during the 2008 fiscal year. Myspace_sentence_5

Since then, the number of Myspace users has declined steadily in spite of several redesigns. Myspace_sentence_6

Myspace has had a significant influence on technology, pop culture and music. Myspace_sentence_7

It was the first social network to reach a global audience. Myspace_sentence_8

It played a critical role in the early growth of companies like YouTube, and created a developer platform that launched the successes of Zynga, RockYou, and Photobucket, among others. Myspace_sentence_9

Despite an overall decline, in 2015 Myspace still had 50.6 million unique monthly visitors and had a pool of over 1 billion active and inactive registered users. Myspace_sentence_10

In June 2009, Myspace employed approximately 1,600 employees. Myspace_sentence_11

In June 2011, Specific Media Group and Justin Timberlake jointly purchased the company for approximately $35 million. Myspace_sentence_12

On February 11, 2016, it was announced that Myspace and its parent company had been purchased by Time Inc. Time Inc. was in turn purchased by the Meredith Corporation on January 31, 2018. Myspace_sentence_13

History Myspace_section_0

2003–2005: Beginnings and rise Myspace_section_1

In August 2003, several eUniverse employees with Friendster accounts saw potential in its social networking features. Myspace_sentence_14

The group decided to mimic the more popular features of the website. Myspace_sentence_15

Within 10 days, the first version of Myspace was ready for launch, implemented using ColdFusion. Myspace_sentence_16

A complete infrastructure of finance, human resources, technical expertise, bandwidth, and server capacity was available for the site. Myspace_sentence_17

The project was overseen by Brad Greenspan (eUniverse's founder, chairman, and CEO), who managed Chris DeWolfe (Myspace's starting CEO), Josh Berman, Tom Anderson (Myspace's starting president), and a team of programmers and resources provided by eUniverse. Myspace_sentence_18

It was during this early period, in June 2003, just prior to the birth of Myspace, that Jeffrey Edell was brought on as Chairman of parent company Intermix Media. Myspace_sentence_19

The first Myspace users were eUniverse employees. Myspace_sentence_20

The company held contests to see who could sign up the most users. Myspace_sentence_21

eUniverse used its 20 million users and e-mail subscribers to breathe life into Myspace, and move it to the head of the pack of social networking websites. Myspace_sentence_22

A key architect was tech expert Toan Nguyen who helped stabilize the Myspace platform when Brad Greenspan asked him to join the team. Myspace_sentence_23

Co-founder and CTO Aber Whitcomb played an integral role in software architecture, utilizing the then superior development speed of ColdFusion over other dynamic database driven server-side languages of the time. Myspace_sentence_24

Despite over ten times the number of developers, Friendster, which was developed in JavaServer Pages (jsp), could not keep up with the speed of development of Myspace and cfm. Myspace_sentence_25

For example, users could customize the background, look, and feel of pages on Myspace. Myspace_sentence_26

The MySpace.com domain was originally owned by YourZ.com, Inc., intended until 2002 for use as an online data storage and sharing site. Myspace_sentence_27

By late 2003, it was transitioned from a file storage service to a social networking site. Myspace_sentence_28

A friend, who also worked in the data storage business, reminded Chris DeWolfe that he had earlier bought the domain MySpace.com. Myspace_sentence_29

DeWolfe suggested they charge a fee for the basic Myspace service. Myspace_sentence_30

Brad Greenspan nixed the idea, believing that keeping Myspace free was necessary to make it a successful community. Myspace_sentence_31

Myspace quickly gained popularity among teenagers and young adults. Myspace_sentence_32

In February 2005, DeWolfe held talks with Mark Zuckerberg over acquiring Facebook but DeWolfe rejected Zuckerberg's $75 million offer. Myspace_sentence_33

Some employees of Myspace, including DeWolfe and Berman, were able to purchase equity in the property before Myspace and its parent company eUniverse (now renamed Intermix Media) was bought. Myspace_sentence_34

2005–2008: Purchase by News Corp. and peak years Myspace_section_2

In July 2005, in one of the company's first major Internet purchases, News Corporation purchased Myspace for US$580 million. Myspace_sentence_35

At the time of the acquisition, the company was seeing 16 million monthly users and growing exponentially. Myspace_sentence_36

News Corporation had beat out Viacom by offering a higher price for the website, and the purchase was seen as a good investment at the time. Myspace_sentence_37

Within a year, Myspace had tripled in value from its purchase price. Myspace_sentence_38

News Corporation saw the purchase as a way to capitalize on Internet advertising and drive traffic to other News Corporation properties. Myspace_sentence_39

After losing the bidding war for Myspace, Viacom chairman Sumner Redstone stunned the entertainment industry in September 2006 when he fired Tom Freston from the position of CEO. Myspace_sentence_40

Redstone believed that the failure to acquire Myspace contributed to the 20% drop in Viacom's stock price in 2006 up to the date of Freston's ouster. Myspace_sentence_41

Freston's successor as CEO, Philippe Dauman, was quoted as saying "never, ever let another competitor beat us to the trophy." Myspace_sentence_42

Redstone told interviewer Charlie Rose that losing Myspace had been "humiliating," adding, "Myspace was sitting there for the taking for $500 million". Myspace_sentence_43

Post-acquisition, Myspace continued its exponential growth. Myspace_sentence_44

In January, 2006, Myspace was signing up 200,000 new users per day. Myspace_sentence_45

A year later, Myspace was registering 320,000 users per day, and had overtaken Yahoo to become the most visited website in the USA. Myspace_sentence_46

ComScore said a key driver of the site's US success was high “engagement levels” with the average Myspace user viewing more than 660 pages per month. Myspace_sentence_47

In January 2006, Fox announced plans to launch a UK version of Myspace. Myspace_sentence_48

During 2006, Myspace launched localized versions of the product in 11 countries across Europe, Asia and the Americas. Myspace_sentence_49

At the time, senior vice-president for international operations, Travis Katz, reported that 30 million of the company's 90 million users were coming from outside of the United States. Myspace_sentence_50

The 100 millionth account was created on August 9, 2006, in the Netherlands. Myspace_sentence_51

In August, 2006, Myspace signed a landmark advertising deal with Google. Myspace_sentence_52

The deal guaranteed Myspace $900 million over three years, nearly double the price News Corp had paid to acquire the business. Myspace_sentence_53

In exchange, Google received exclusive rights to provide Web search results and sponsored links on Myspace. Myspace_sentence_54

When the deal was signed, Google Chairman Eric Schmidt said "When we looked at what was growing on the Web, all our internal metrics pointed to [Myspace]...It's important to move Google to where users are, and that is where user-generated content is." Myspace_sentence_55

By October, 2006, the site had grown from generating $1 million in revenue per month to $30 million per month, half of which came from the Google deal. Myspace_sentence_56

The remaining 50% came from display advertising sold by Myspace's in-house sales team. Myspace_sentence_57

In November, 2006, Myspace announced a 50-50 joint venture with Softbank to launch Myspace in Japan. Myspace_sentence_58

By mid-2007, Myspace was the largest social-networking site in every European country where it had created a local presence. Myspace_sentence_59

By July, 2007, Nielsen//NetRatings reported the company's "active reach," or the percentage of the population that visits Myspace, was anywhere from 10 to 15 times higher in Spain, France, and Germany than for runner-up Facebook, and in the UK, Myspace led Facebook by two-to-one in terms of reach. Myspace_sentence_60

On November 1, 2007, Myspace and Bebo joined the Google-led OpenSocial alliance, which already included Friendster, Hi5, LinkedIn, Plaxo, Ning and Six Apart. Myspace_sentence_61

OpenSocial was to promote a common set of standards for software developers to write programs for social networks. Myspace_sentence_62

Facebook remained independent. Myspace_sentence_63

Google had been unsuccessful in building its own social networking site Orkut in the U.S. market and was using the alliance to present a counterweight to Facebook. Myspace_sentence_64

By late 2007 and into 2008, Myspace was considered the leading social networking site, and consistently beat out the main competitor Facebook in traffic. Myspace_sentence_65

Initially, the emergence of Facebook did little to diminish Myspace's popularity; at the time, Facebook was targeted only at college students. Myspace_sentence_66

At its peak, when News Corp attempted to merge it with Yahoo! Myspace_sentence_67

in 2007, Myspace was valued at $12 billion. Myspace_sentence_68

2008–2016: Decline and sale by News Corp. Myspace_section_3

On April 19, 2008, Facebook overtook Myspace in the Alexa rankings. Myspace_sentence_69

Since then, Myspace has seen a continuing loss of membership. Myspace_sentence_70

There are several suggested explanations for its decline, including the fact that it stuck to a "portal strategy" of building an audience around entertainment and music, whereas Facebook and Twitter continually added new features to improve the social-networking experience. Myspace_sentence_71

A former Myspace executive suggested that the $900 million three-year advertisement deal with Google, while being a short-term cash windfall, was a handicap in the long run. Myspace_sentence_72

That deal required Myspace to place even more ads on its already heavily advertised space, which made the site slow, more difficult to use, and less flexible. Myspace_sentence_73

Myspace could not experiment with its own site without forfeiting revenue, while rival Facebook was rolling out a new clean site design. Myspace_sentence_74

Myspace CEO Chris DeWolfe reported that he had to push back against Fox Interactive Media's sales team who monetized the site without regard to user experience. Myspace_sentence_75

In an interview in 2012, Katz described how News Corp had put a lot of pressure on Myspace to "focus on near-term monetization, as opposed to thinking about long-term product strategy," while Facebook focused user engagement over revenue. Myspace_sentence_76

While Facebook focused on creating a platform that allowed outside developers to build new applications, Myspace built everything in-house. Myspace_sentence_77

Shawn Gold, Myspace's former head of marketing and content, said "Myspace went too wide and not deep enough in its product development. Myspace_sentence_78

We went with a lot of products that were shallow and not the best products in the world." Myspace_sentence_79

The products division had introduced many features (communication tools such as instant messaging, a classifieds program, a video player, a music player, a virtual karaoke machine, a self-serve advertising platform, profile-editing tools, security systems, privacy filters, and Myspace book lists, among others). Myspace_sentence_80

However, the features were often buggy and slow as there was insufficient testing, measuring, and iterating. Myspace_sentence_81

Danah Boyd, a senior researcher at Microsoft Research, noted of social networking websites that Myspace and others were a very peculiar business—one in which companies might serially rise, fall, and disappear, as "Influential peers pull others in on the climb up—and signal to flee when it's time to get out." Myspace_sentence_82

The volatility of social networks was exemplified in 2006 when Connecticut Attorney General Richard Blumenthal launched an investigation into children's exposure to pornography on Myspace; the resulting media frenzy and Myspace's inability to build an effective spam filter gave the site a reputation as a "vortex of perversion." Myspace_sentence_83

Around that time, specialized social media companies such as Twitter formed and began targeting Myspace users, while Facebook rolled out communication tools which were seen as safe in comparison to Myspace. Myspace_sentence_84

Boyd compared the shift of white, middle-class kids from the "seedy" Myspace to the "supposedly safer haven" of Facebook, to the "white flight" from American cities; the perception of Myspace eventually drove advertisers away as well. Myspace_sentence_85

In addition, Myspace had particular problems with vandalism, phishing, malware, and spam which it failed to curtail, making the site seem inhospitable. Myspace_sentence_86

These have been cited as factors why users, who as teenagers were Myspace's strongest audience in 2006 and 2007, had been migrating to Facebook. Myspace_sentence_87

Facebook, which started strongly with the 18-to-24 group (mostly college students), has been much more successful than Myspace at attracting older users. Myspace_sentence_88

Chairman and CEO Rupert Murdoch was said to be frustrated that Myspace never met expectations, as a distribution outlet for Fox studio content, and missing the US$1 billion mark in total revenues. Myspace_sentence_89

That resulted in DeWolfe and Anderson gradually losing their status within Murdoch's inner circle of executives, plus DeWolfe's mentor Peter Chernin, the President and COO of News Corp. who was based in Los Angeles, departed the company in June 2009. Myspace_sentence_90

Former AOL executive Jonathan Miller, who joined News Corp in charge of the digital media business, was in the job for three weeks when he shuffled Myspace's executive team in April 2009. Myspace_sentence_91

Myspace President Tom Anderson stepped down while Chris DeWolfe was replaced as Myspace CEO by former Facebook COO Owen Van Natta. Myspace_sentence_92

A News Corp. meeting in March 2009 over the direction of Myspace was reportedly the catalyst for that management shakeup, with the Google search deal about to expire, the departure of key personnel (Myspace's COO, SVP of engineering, and SVP of strategy) to form a startup. Myspace_sentence_93

Furthermore, the opening of extravagant new offices around the world was questioned, as rival Facebook did not have similarly expensive expansion plans yet it still attracted international users at a rapid rate. Myspace_sentence_94

The changes to Myspace's executive ranks was followed in June 2009 by a layoff of 37.5% of its workforce (including 30% of its U.S. employees), reducing employees from 1,600 to 1,000. Myspace_sentence_95

In 2009, Myspace implemented site redesigns as a way to get users back. Myspace_sentence_96

However, this may have backfired, as it is noted that users generally disliked tweaks and changes on rival Facebook. Myspace_sentence_97

Myspace has attempted to redefine itself as a social entertainment website, with more of a focus on music, movies, celebrities, and television instead of a social networking website. Myspace_sentence_98

Myspace also developed a linkup with Facebook that would allow musicians and bands to manage their Facebook profiles. Myspace_sentence_99

CEO Mike Jones was quoted as saying that Myspace now is a "complementary offer" to Facebook Inc. Myspace_sentence_100

In March 2011, market research figures released by Comscore suggested that Myspace had lost 10 million users between January and February 2011 and that it had fallen from 95 million to 63 million unique users during the previous twelve months. Myspace_sentence_101

Myspace registered its sharpest audience declines in February 2011, as traffic fell 44% from a year earlier to 37.7 million unique U.S. visitors. Myspace_sentence_102

Advertisers have been reported as unwilling to commit to long-term deals with the site. Myspace_sentence_103

In late February 2011, News Corp officially put the site up for sale; it was estimated to be worth $50–200 million. Myspace_sentence_104

Losses from last quarter of 2010 were $156 million, over double the previous year, which dragged down the otherwise strong results of parent News Corp. Myspace_sentence_105

The deadline for bids, May 31, 2011, passed without any above the reserve price of $100 million being submitted It has been said that the decline in users during the most recent quarter deterred several potential suitors. Myspace_sentence_106

On June 29, 2011, Myspace announced to label partners and press via email that it had been acquired by Specific Media for an undisclosed sum, rumored to be a figure as low as $35 million. Myspace_sentence_107

CNN reported that Myspace sold for $35 million, and noted that it was "far less than the $580 million News Corp. paid for Myspace in 2005." Myspace_sentence_108

Rupert Murdoch went on to call the Myspace purchase a "huge mistake." Myspace_sentence_109

Time Magazine compared News Corporation's purchase of Myspace to Time Warner's purchase of AOL – a conglomerate trying to stay ahead of the competition. Myspace_sentence_110

Many former executives have gone on to further success after departing Myspace. Myspace_sentence_111

2016–present: Time Inc. and Meredith Corporation ownership Myspace_section_4

On February 11, 2016, it was announced that Myspace and its parent company had been bought by Time Inc. Time Inc. was in turn purchased by the Meredith Corporation on January 31, 2018. Myspace_sentence_112

In May 2016, the data for almost 360 million Myspace accounts was offered on the "Real Deal" dark market website. Myspace_sentence_113

The leaked data included email addresses, usernames and weakly encrypted passwords (SHA1 hashes of the first 10 characters of the password converted to lowercase and stored without a cryptographic salt). Myspace_sentence_114

The exact data breach date is unknown, but analysis of the data suggests it was exposed around eight years before being made public, around mid-2008 to early-2009. Myspace_sentence_115

Features Myspace_section_5

Since YouTube's founding in 2005, Myspace users had the ability to embed YouTube videos in their Myspace profiles. Myspace_sentence_116

Realizing the competitive threat to the new Myspace Videos service, Myspace banned embedded YouTube videos from its user profiles. Myspace_sentence_117

Myspace users widely protested the ban, prompting Myspace to lift it shortly thereafter. Myspace_sentence_118

There were a variety of environments in which users could access Myspace content on their mobile phone. Myspace_sentence_119

American mobile phone provider Helio released a series of mobile phones in early 2006 that could utilize a service known as Myspace Mobile to access and edit one's profile and communicate with and view the profiles of other members. Myspace_sentence_120

Additionally, UIEvolution and Myspace developed a mobile version of Myspace for a wider range of carriers, including AT&T, Vodafone and Rogers Wireless. Myspace_sentence_121

Myspace began offering classifieds ads in August 2006, which grew by 33 percent during the following year. Myspace_sentence_122

Myspace uses an implementation of Telligent Community for its forum system. Myspace_sentence_123

Music Myspace_section_6

Myspace's relationship to black music Myspace_section_7

Myspace served as an inexpensive distribution hub for black musical artists. Myspace_sentence_124

This easy distribution of music created another avenue with which black music could be spread. Myspace_sentence_125

The internet itself proved to be a powerful force in creating fanbases for many artists. Myspace_sentence_126

Not only did artists use Myspace to distribute their music, they used it to connect to their audience. Myspace_sentence_127

Musical blogs on Myspace helped to inform an artist's fanbase of future or canceled shows. Myspace_sentence_128

Black artists blew up in popularity because of this system of promotion and distribution. Myspace_sentence_129

Soulja Boy was one of the first and most prolific users of musical Myspace. Myspace_sentence_130

As a young artist, he received millions of views online from Myspace and YouTube. Myspace_sentence_131

Not only were his views and plays skyrocketing, but so was his presence offline: in the classrooms, in the streets, everywhere around the US there was a dance or phrase that Soulja originated. Myspace_sentence_132

Other artists across different black musical genres followed in Soulja's footsteps. Myspace_sentence_133

More and more hip-hop, R&B, and Grime artists used Myspace to gain popularity. Myspace_sentence_134

MySpaceTV Myspace_section_8

Further information: List of original programs distributed by MySpaceTV Myspace_sentence_135

On May 16, 2007, Myspace partnered with news publications National Geographic, the New York Times and Reuters to provide professional visual contents on its social-networking Web site. Myspace_sentence_136

On June 27, 2007, Myspace launched MySpaceTV. Myspace_sentence_137

On August 8, 2007, Myspace partnered with satire publication The Onion to provide audio, video, and print content to the social-networking site. Myspace_sentence_138

On October 22, 2007, Myspace launched its first original Web series "Roommates",which intended to give its users a television-like experience with the interactive benefits of the Internet. Myspace_sentence_139

On February 27, 2008, TMZ launched Web channel on MySpaceTV. Myspace_sentence_140

On April 21, 2008, Myspace had signed a deal with Byron Allen's Entertainment Studios. Myspace_sentence_141

The deal brought Entertainment Studios programming like the syndicated shows "Comics Unleashed With Byron Allen," "Entertainers With Byron Allen," "Beautiful Homes and Great Estates" and "Designer Fashions & Runways" to MySpaceTV. Myspace_sentence_142

Redesigns Myspace_section_9

On March 10, 2010, Myspace added some new features, like a recommendation engine for new users that suggests games, music, and videos based on their previous search habits. Myspace_sentence_143

The security on Myspace was also accounted to, with the criticism of Facebook, to make it a safer site. Myspace_sentence_144

The security of Myspace enables users to choose if the content could be viewed for Friends Only, 18 and older, or Everyone. Myspace_sentence_145

The website will also release several mobile micro-applications for Myspace gamers besides sending them games alerts. Myspace_sentence_146

The site may release 20 to 30 micro apps and go mobile in 2011. Myspace_sentence_147

In October 2010, Myspace introduced a beta version of a new site design on a limited scale, with plans to switch all interested users to the new site in late November. Myspace_sentence_148

Chief executive Mike Jones said the site was no longer competing with Facebook as a general social networking site. Myspace_sentence_149

Instead, Myspace would be music-oriented and would target younger people. Myspace_sentence_150

Jones believed most younger users would continue to use the site after the redesign, though older users might not. Myspace_sentence_151

The goal of the redesign was to increase the number of Myspace users and how long they spend there. Myspace_sentence_152

BTIG analyst Richard Greenfield said, "Most investors have written off MySpace now," and he was unsure whether the changes would help the company recover. Myspace_sentence_153

In November 2010, Myspace changed its logo to coincide with the new site design. Myspace_sentence_154

The word "my" appears in the Helvetica font, followed by a symbol representing a space. Myspace_sentence_155

The logo change was announced on October 8, 2010, and appeared on the site on November 11, 2010. Myspace_sentence_156

Also that month, Myspace integrated with Facebook Connect – calling it "Mash Up with Facebook" in an announcement widely seen as the final act of acknowledging Facebook's domination of the social networking industry. Myspace_sentence_157

In January 2011, it was announced that the Myspace staff would be reduced by 47%. Myspace_sentence_158

Despite the new design, user adoption continued to decrease. Myspace_sentence_159

In September 2012, a new redesign was announced (but no date given) making Myspace more visual and apparently optimized for tablets. Myspace_sentence_160

By April 2013 (presumably before), users were able to transfer to the new Myspace redesign. Myspace_sentence_161

In June 2013, a Myspace redesign resulted in users losing access to all of their previous blog material. Myspace_sentence_162

Users who lost access to their contributions and historians have lamented this sudden and unannounced deletion of access. Myspace_sentence_163

Key executives Myspace_section_10

Myspace_table_general_1

NameMyspace_header_cell_1_0_0 RoleMyspace_header_cell_1_0_1 YearsMyspace_header_cell_1_0_2
Chris DeWolfeMyspace_cell_1_1_0 Co-Founder, CEOMyspace_cell_1_1_1 2003-2009Myspace_cell_1_1_2
Tom AndersonMyspace_cell_1_2_0 Co-Founder, PresidentMyspace_cell_1_2_1 2003-2009Myspace_cell_1_2_2
Aber WhitcombMyspace_cell_1_3_0 CTOMyspace_cell_1_3_1 2003-2009Myspace_cell_1_3_2
Josh BermanMyspace_cell_1_4_0 COOMyspace_cell_1_4_1 2003-2008Myspace_cell_1_4_2
Travis KatzMyspace_cell_1_5_0 SVP, Head of InternationalMyspace_cell_1_5_1 2005-2009Myspace_cell_1_5_2
Amit KapurMyspace_cell_1_6_0 COO

VP, Business DevelopmentMyspace_cell_1_6_1

2008-2009

2006-2009Myspace_cell_1_6_2

Jamie KantrowitzMyspace_cell_1_7_0 SVP, International MarketingMyspace_cell_1_7_1 2004-2009Myspace_cell_1_7_2
Shawn GoldMyspace_cell_1_8_0 SVP, MarketingMyspace_cell_1_8_1 2006-2007Myspace_cell_1_8_2
Jeff BermanMyspace_cell_1_9_0 President, Sales & Marketing

VP Communications & PolicyMyspace_cell_1_9_1

2007-2009

2006-2007Myspace_cell_1_9_2

Dani DudeckMyspace_cell_1_10_0 VP CommunicationsMyspace_cell_1_10_1 2006-2010Myspace_cell_1_10_2
Steve PearmanMyspace_cell_1_11_0 SVP, StrategyMyspace_cell_1_11_1 2005-2009Myspace_cell_1_11_2
Tom AndrusMyspace_cell_1_12_0 SVP ProductMyspace_cell_1_12_1 2007-2009Myspace_cell_1_12_2

Corporate information Myspace_section_11

Foreign versions Myspace_section_12

Since early 2006, Myspace has offered the option to access the service in different regional versions. Myspace_sentence_164

The alternative regional versions present automated content according to locality (e.g., UK users see other UK users as "Cool New People," and UK-oriented events and adverts, etc.), offer local languages other than English, or accommodate the regional differences in spelling and conventions in the English-speaking world (e.g., United States: "favorites," mm/dd/yyyy; the rest of the world: "favourites," dd/mm/yyyy). Myspace_sentence_165

MySpace Developer Platform (MDP) Myspace_section_13

On February 5, 2008, Myspace set up a developer platform which allows developers to share their ideas and write their own Myspace applications. Myspace_sentence_166

The opening was inaugurated with a workshop at the Myspace offices in San Francisco two weeks before the official launch. Myspace_sentence_167

The MDP is based on the OpenSocial API which was presented by Google in November 2007 to support social networks to develop social and interacting widgets and can be seen as an answer to Facebook's developer platform. Myspace_sentence_168

The first public beta of the Myspace Apps was released on March 5, 2008, with around 1,000 applications available. Myspace_sentence_169

Myspace server infrastructure Myspace_section_14

At QCon London 2008, Myspace Chief Systems Architect Dan Farino indicated that Myspace was sending 100 gigabits of data per second out to the Internet, of which 10 gigabits was HTML content and the remainder was media such as videos and pictures. Myspace_sentence_170

The server infrastructure consists of over 4,500 web servers (running Windows Server 2003, IIS 6.0, ASP.NET and .NET Framework 3.5), over 1,200 cache servers (running 64-bit Windows Server 2003), and over 500 database servers (running 64-bit Windows Server 2003 and SQL Server 2005) as well as a custom distributed file system which runs on Gentoo Linux. Myspace_sentence_171

As of 2009, Myspace has started migrating from HDD to SSD technology in some of their servers, resulting in space and power usage savings. Myspace_sentence_172

Revenue model Myspace_section_15

Myspace operates solely on revenues generated by advertising as its revenue model possesses no user-paid features. Myspace_sentence_173

Through its Web site and affiliated ad networks, Myspace collects data about its users and utilizes behavioral targeting to select the ads each visitor sees. Myspace_sentence_174

On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on Myspace. Myspace_sentence_175

Third-party content Myspace_section_16

Companies such as Slide.com and RockYou were all launched on Myspace as widgets providing additional functionality to the site. Myspace_sentence_176

Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties. Myspace_sentence_177

In November 2008, Myspace announced that user-uploaded content that infringed on copyrights held by MTV and its subsidiary networks would be redistributed with advertisements that would generate revenue for the companies. Myspace_sentence_178

Acquisition of Imeem Myspace_section_17

On November 18, 2009, Myspace Music acquired Imeem for less than $1 million in cash. Myspace_sentence_179

Myspace stated that they would be transitioning Imeem's users and migrating all their play lists over to Myspace Music. Myspace_sentence_180

On January 15, 2010, Myspace began restoring Imeem playlists. Myspace_sentence_181

Mobile application Myspace_section_18

Along with its website redesign, Myspace also completely redesigned their mobile application. Myspace_sentence_182

The redesigned app in the Apple App Store was released in early June 2013. Myspace_sentence_183

The app features a tool for users to create and edit gif images and post them to their Myspace stream. Myspace_sentence_184

The app also allows users to stream available "live streams" of concerts. Myspace_sentence_185

New users are able to join Myspace from the app by signing in with Facebook or Twitter or by signing up with email. Myspace_sentence_186

Availability Myspace_section_19

Myspace_table_general_2

LocationMyspace_header_cell_2_0_0 SizeMyspace_header_cell_2_0_1 AvailableMyspace_header_cell_2_0_2 PriceMyspace_header_cell_2_0_3 VersionMyspace_header_cell_2_0_4 Device requirementMyspace_header_cell_2_0_5 Last updateMyspace_header_cell_2_0_6
App StoreMyspace_cell_2_1_0 15.6 MBMyspace_cell_2_1_1 NoMyspace_cell_2_1_2 FreeMyspace_cell_2_1_3 3.6.2Myspace_cell_2_1_4 iOS 6.1 or greaterMyspace_cell_2_1_5 February 8, 2014Myspace_cell_2_1_6
Google PlayMyspace_cell_2_2_0 16 MBMyspace_cell_2_2_1 NoMyspace_cell_2_2_2 FreeMyspace_cell_2_2_3 3.1.0Myspace_cell_2_2_4 Android 4.1 or greaterMyspace_cell_2_2_5 April 17, 2015Myspace_cell_2_2_6

The Myspace mobile app is no longer available in either the Google Play Store or the Apple App Store. Myspace_sentence_187

The mobile web app can be accessed by visiting Myspace.com from a mobile device. Myspace_sentence_188

Radio Myspace_section_20

The app allows users to play Myspace radio channels from the device. Myspace_sentence_189

Users can select from genre stations, featured stations, and user or artist stations. Myspace_sentence_190

A user can build their own station by connecting and listening to songs on Myspace's desktop website. Myspace_sentence_191

The user is given six skips per station. Myspace_sentence_192

See also Myspace_section_21

Main category: Myspace Myspace_sentence_193

Myspace_unordered_list_0


Credits to the contents of this page go to the authors of the corresponding Wikipedia page: en.wikipedia.org/wiki/Myspace.