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This article is about the media service. Netflix_sentence_0

For other uses, see Netflix (disambiguation). Netflix_sentence_1


Netflix, Inc.Netflix_table_caption_0
Type of businessNetflix_header_cell_0_0_0 PublicNetflix_cell_0_0_1
Type of siteNetflix_header_cell_0_1_0 OTT platform


Traded asNetflix_header_cell_0_2_0 Netflix_cell_0_2_1
FoundedNetflix_header_cell_0_3_0 August 29, 1997; 23 years ago (1997-08-29) in Scotts Valley, CaliforniaNetflix_cell_0_3_1
HeadquartersNetflix_header_cell_0_4_0 Los Gatos, California, US

Production hubs:Netflix_cell_0_4_1

Area servedNetflix_header_cell_0_5_0 Worldwide (excluding mainland China, Syria, North Korea and Crimea)Netflix_cell_0_5_1
Founder(s)Netflix_header_cell_0_6_0 Netflix_cell_0_6_1
Key peopleNetflix_header_cell_0_7_0 Netflix_cell_0_7_1
IndustryNetflix_header_cell_0_8_0 Tech & Entertainment , mass mediaNetflix_cell_0_8_1
ProductsNetflix_header_cell_0_9_0 Netflix_cell_0_9_1
ServicesNetflix_header_cell_0_10_0 Netflix_cell_0_10_1
RevenueNetflix_header_cell_0_11_0 US$20.156 billion (2019)Netflix_cell_0_11_1
Operating incomeNetflix_header_cell_0_12_0 US$2.604 billion (2019)Netflix_cell_0_12_1
Net incomeNetflix_header_cell_0_13_0 US$1.866 billion (2019)Netflix_cell_0_13_1
Total assetsNetflix_header_cell_0_14_0 US$33.975 billion (2019)Netflix_cell_0_14_1
Total equityNetflix_header_cell_0_15_0 US$7.582 billion (2019)Netflix_cell_0_15_1
EmployeesNetflix_header_cell_0_16_0 8,600 (2019)Netflix_cell_0_16_1
DivisionsNetflix_header_cell_0_17_0 US Streaming

International Streaming Domestic DVDNetflix_cell_0_17_1

SubsidiariesNetflix_header_cell_0_18_0 Netflix_cell_0_18_1
URLNetflix_header_cell_0_19_0 Netflix_cell_0_19_1
RegistrationNetflix_header_cell_0_20_0 RequiredNetflix_cell_0_20_1
UsersNetflix_header_cell_0_21_0 195 million (paid)Netflix_cell_0_21_1

Netflix, Inc. is an American over-the-top content platform and production company headquartered in Los Gatos, California. Netflix_sentence_2

Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Netflix_sentence_3

The company's primary business is a subscription-based streaming service offering online streaming from a library of films and television series, including those produced in-house. Netflix_sentence_4

As of October 2020, Netflix had over 195 million paid subscriptions worldwide, including 73 million in the United States. Netflix_sentence_5

It is available worldwide except in the following: mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions). Netflix_sentence_6

It was reported in 2020 that Netflix's operating income is $1.2 billion. Netflix_sentence_7

The company has offices in France, the United Kingdom, Brazil, the Netherlands, India, Japan, and South Korea. Netflix_sentence_8

Netflix is a member of the Motion Picture Association (MPA), producing and distributing content from countries all over the globe. Netflix_sentence_9

Netflix's initial business model included DVD sales and rental by mail, but Hastings abandoned the sales about a year after the company's founding to focus on the initial DVD rental business. Netflix_sentence_10

Netflix expanded its business in 2007 with the introduction of streaming media while retaining the DVD and Blu-ray rental business. Netflix_sentence_11

The company expanded internationally in 2010 with streaming available in Canada, followed by Latin America and the Caribbean. Netflix_sentence_12

Netflix entered the content-production industry in 2013, debuting its first series House of Cards. Netflix_sentence_13

Since 2012, Netflix has taken more of an active role as producer and distributor for both film and television series, and to that end, offers a variety of "Netflix Original" content through its online library. Netflix_sentence_14

By January 2016, Netflix services operated in more than 190 countries. Netflix_sentence_15

Netflix released an estimated 126 original series and films in 2016, more than any other network or cable channel. Netflix_sentence_16

Their efforts to produce new content, secure the rights for additional content, and diversify through 190 countries have resulted in the company racking up billions in debt: $21.9 billion as of September 2017, up from $16.8 billion from the previous year. Netflix_sentence_17

$6.5 billion of this is long-term debt, with the remainder in long-term obligations. Netflix_sentence_18

In October 2018, Netflix announced it would raise another $2 billion in debt to help fund new content. Netflix_sentence_19

On July 10, 2020, Netflix became the largest entertainment/media company by market capitalization. Netflix_sentence_20

History Netflix_section_0

Further information: Timeline of Netflix Netflix_sentence_21

See also: Technical details of Netflix Netflix_sentence_22

Establishment Netflix_section_1

Marc Randolph and Reed Hastings founded Netflix on August 29, 1997 in Scotts Valley, California. Netflix_sentence_23

Randolph worked as a marketing director for Hastings's company, Pure Atria. Netflix_sentence_24

Randolph had co-founded MicroWarehouse, a computer mail-order company; Borland International later employed him as vice president of marketing. Netflix_sentence_25

Hastings, a computer scientist and mathematician, sold Pure Atria to Rational Software Corporation in 1997 for $700 million in what was then the biggest acquisition in Silicon Valley history. Netflix_sentence_26

The two came up with the idea for Netflix when commuting between their homes in Santa Cruz and Pure Atria's headquarters in Sunnyvale while waiting for government regulators to approve the merger, although Hastings has given several different explanations for how the idea came about. Netflix_sentence_27

Hastings invested $2.5 million in startup cash for Netflix. Netflix_sentence_28

Randolph admired the fledgling e-commerce company Amazon and wanted to find a large category of portable items to sell over the Internet using a similar model. Netflix_sentence_29

Hastings and Randolph considered and rejected VHS tapes as too expensive to stock and too delicate to ship. Netflix_sentence_30

When they heard about DVDs, first introduced in the United States on March 24, 1997, they tested the concept of selling or renting DVDs by mail by mailing a compact disc to Hastings's house in Santa Cruz. Netflix_sentence_31

When the disc arrived intact, they decided to take on the $16 billion home-video sales and rental industry. Netflix_sentence_32

Hastings is often quoted saying that he decided to start Netflix after being fined $40 at a Blockbuster store for being late to return a copy of Apollo 13, but he and Randolph designed this apocryphal story to explain the company's business model and motivation. Netflix_sentence_33

Netflix launched as the world's first online DVD-rental store, with only 30 employees and 925 titles available—almost the entire catalogue of DVDs at the time—using the pay-per-rent model, with rates and due dates similar to those of its brick-and-mortar competitor, Blockbuster. Netflix_sentence_34

Membership fee, Blockbuster acquisition offer, growth start Netflix_section_2

Netflix introduced the monthly subscription concept in September 1999, and then dropped the single-rental model in early 2000. Netflix_sentence_35

Since that time (see Technical details of Netflix), the company has built its reputation on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees. Netflix_sentence_36

In 2000, when Netflix had just about 300,000 subscribers and relied on the US Postal Service for the delivery of their DVDs, their losses would total $57 million and offered to be acquired by Blockbuster for $50 million. Netflix_sentence_37

They proposed that Netflix, which would be renamed as, would handle the online business, while Blockbuster would take care of the DVDs, making them less dependent on the US Postal Service. Netflix_sentence_38

The offer was declined. Netflix_sentence_39

While they experienced fast growth in early 2001, both the dot-com bubble burst and the September 11 attacks occurred later that year, affecting the company badly and forcing them to lay off one-third of their 120 employees. Netflix_sentence_40

However, sales of DVD players finally took off as they became more affordable, selling for about $200 around Thanksgiving time, becoming one of that year's most popular Christmas gifts. Netflix_sentence_41

By early 2002, Netflix saw a huge increase in their subscription business. Netflix_sentence_42

Netflix initiated an initial public offering (IPO) on May 29, 2002, selling 5.5 million shares of common stock at the price of US$15.00 per share. Netflix_sentence_43

On June 14, 2002, the company sold an additional 825,000 shares of common stock at the same price. Netflix_sentence_44

After incurring substantial losses during its first few years, Netflix posted its first profit during the fiscal year 2003, earning US$6.5 million profit on revenues of US$272 million. Netflix_sentence_45

In 2005, 35,000 different films were available, and Netflix shipped 1 million DVDs out every day. Netflix_sentence_46

Randolph, a dominant producer and board member for Netflix, retired from the company in 2004. Netflix_sentence_47

Netflix was sued in 2004 for false advertising in relation to claims of "unlimited rentals" with "one-day delivery". Netflix_sentence_48

Video on demand introduction, declining DVD sales, global expansion Netflix_section_3

For some time, the company had considered offering movies online, but it was only in the mid-2000s that data speeds and bandwidth costs had improved sufficiently to allow customers to download movies from the net. Netflix_sentence_49

The original idea was a "Netflix box" that could download movies overnight, and be ready to watch the next day. Netflix_sentence_50

By 2005, they had acquired movie rights and designed the box and service, and were ready to go public with it. Netflix_sentence_51

But after discovering YouTube, and witnessing how popular streaming services were despite the lack of high-definition content, the concept of using a hardware device was scrapped and replaced with a streaming concept instead, a project that was completed in 2007. Netflix_sentence_52

Netflix developed and maintains an extensive personalized video-recommendation system based on ratings and reviews by its customers. Netflix_sentence_53

On October 1, 2006, Netflix offered a $1,000,000 prize to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%. Netflix_sentence_54

In February 2007, the company delivered its billionth DVD, and began to move away from its original core business model of DVDs, by introducing video on demand via the Internet. Netflix_sentence_55

Netflix grew as DVD sales fell from 2006 to 2011. Netflix_sentence_56

Another contributing factor for the company's online DVD rental success was that they could offer a much larger selection of movie titles to choose from than Blockbuster's rental outlets. Netflix_sentence_57

But when they started to offer streaming content for free to its subscribers in 2007, it could offer no more than about 1000 movies and TV-shows, just 1% compared to its more than 100,000 different DVD titles. Netflix_sentence_58

Yet as the popularity kept growing, the number of titles available for streaming was increasing as well and had reached 12,000 movies and shows in June 2009. Netflix_sentence_59

One of the key things about Netflix was that it had a recommendation system known as Cinematch, which not only got viewers to remain attached to the service, by creating a switching cost, but it also brought out those movies which were underrated so that customers could view those movies too from their recommendations. Netflix_sentence_60

This was an attribute that not only benefited Netflix but also benefited its viewers and those studios which were minor compared to others. Netflix_sentence_61

In January 2013, Netflix reported that it had added two million United States customers during the fourth quarter of 2012, with a total of 27.1 million United States streaming customers, and 29.4 million total streaming customers. Netflix_sentence_62

In addition, revenue was up 8% to $945 million for the same period. Netflix_sentence_63

That number increased to 36.3 million subscribers (29.2 million in the United States) in April 2013. Netflix_sentence_64

As of September 2013, for that year's third quarter report, Netflix reported its total of global streaming subscribers at 40.4 million (31.2 million in the United States). Netflix_sentence_65

By the fourth quarter of 2013, Netflix reported 33.1 million United States subscribers. Netflix_sentence_66

By September 2014, Netflix had subscribers in over 40 countries, with intentions of expanding their services in unreached countries. Netflix_sentence_67

By October 2018, Netflix's customer base reached 137 million worldwide, confirming its rank as by far the world's biggest online subscription video service. Netflix_sentence_68

Early Netflix Original content Netflix_section_4

Netflix has played a prominent role in independent film distribution. Netflix_sentence_69

Through its division Red Envelope Entertainment, Netflix licensed and distributed independent films such as Born into Brothels and Sherrybaby. Netflix_sentence_70

As of late 2006, Red Envelope Entertainment also expanded into producing original content with filmmakers such as John Waters. Netflix_sentence_71

Netflix closed Red Envelope Entertainment in 2008, in part to avoid competition with its studio partners. Netflix_sentence_72

Entertainment dominance, presence, and continued growth Netflix_section_5

Netflix has been one of the most successful dot-com ventures. Netflix_sentence_73

In September 2002, The New York Times reported that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers. Netflix_sentence_74

The company's published subscriber count increased from one million in the fourth quarter of 2002 to around 5.6 million at the end of the third quarter of 2006, to 14 million in March 2010. Netflix_sentence_75

Netflix's early growth was fueled by the fast spread of DVD players in households; in 2004, nearly two-thirds of United States homes had a DVD player. Netflix_sentence_76

Netflix capitalized on the success of the DVD and its rapid expansion into United States homes, integrating the potential of the Internet and e-commerce to provide services and catalogs that bricks-and-mortar retailers could not compete with. Netflix_sentence_77

Netflix also operates an online affiliate program which has helped to build online sales for DVD rentals as well. Netflix_sentence_78

The company offers unlimited vacation time for salaried workers and allows employees to take any amount of their paychecks in stock options. Netflix_sentence_79

By 2010, Netflix's streaming business had grown so quickly that within months the company had shifted from the fastest-growing customer of the United States Postal Service's first-class service to the largest source of Internet streaming traffic in North America in the evening. Netflix_sentence_80

In November, it began offering a standalone streaming service separate from DVD rentals. Netflix_sentence_81

On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services. Netflix_sentence_82

Andy Rendich, a 12-year Netflix veteran, was to be CEO of Qwikster. Netflix_sentence_83

Qwikster would carry video games whereas Netflix did not. Netflix_sentence_84

However, in October 2011, Netflix announced that it would retain its DVD service under the name Netflix and would not, in fact, create Qwikster for that purpose. Netflix_sentence_85

In April 2011, Netflix had over 23 million subscribers in the United States and over 26 million worldwide. Netflix_sentence_86

In July 2011, Netflix changed its prices, charging customers for its mail rental service and streaming service separately. Netflix_sentence_87

This meant a price increase for customers who wanted to continue receiving both services. Netflix_sentence_88

On October 24, Netflix announced 800,000 unsubscribers in the United States during the third quarter of 2011, and more losses were expected in the fourth quarter of 2011. Netflix_sentence_89

However Netflix's income jumped 63% for the third quarter of 2011. Netflix_sentence_90

Year-long, the total digital revenue for Netflix reached at least $1.5 billion. Netflix_sentence_91

On January 26, 2012, Netflix added 610,000 subscribers in the United States by the end of the fourth quarter of 2011, totaling 24.4 million United States subscribers for this time period. Netflix_sentence_92

On October 23, however, Netflix announced an 88% decline in profits for the third quarter of the year. Netflix_sentence_93

In April 2012, Netflix filed with the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC. Netflix_sentence_94

Politico referred to the PAC, based in Los Gatos, California, as "another political tool with which to aggressively press a pro-intellectual property, anti-video-piracy agenda". Netflix_sentence_95

The hacktivist group Anonymous called for a boycott of Netflix following the news. Netflix_sentence_96

Netflix spokesperson Joris Evers indicated that the PAC was not set up to support the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA), tweeting that the intent was to "engage on issues like net neutrality, bandwidth caps, UBB and VPPA". Netflix_sentence_97

In February 2013, Netflix announced it would be hosting its own awards ceremony, The Flixies. Netflix_sentence_98

On March 13, 2013, Netflix announced a Facebook implementation, letting United States subscribers access "Watched by your friends" and "Friends' Favorites" by agreeing. Netflix_sentence_99

This was not legal until the Video Privacy Protection Act of 1988 was modified in early 2013. Netflix_sentence_100

Rebranding and wider international expansion Netflix_section_6

In April 2014, Netflix approached 50 million global subscribers with a 32.3% video streaming market share in the United States. Netflix_sentence_101

Netflix operated in 41 countries around the world. Netflix_sentence_102

In June 2014, Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI. Netflix_sentence_103

The change was controversial; some liked the new minimalist design, whereas others felt more comfortable with the old interface. Netflix_sentence_104

In July 2014, Netflix surpassed 50 million global subscribers, with 36 million of them being in the United States. Netflix_sentence_105

Following the launch of Daredevil in April 2015, Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description (a narration track that contains aural descriptions of key visual elements for the blind or visually impaired), and had begun to work with its partners to add descriptions to its other original series over time. Netflix_sentence_106

The following year, as part of a settlement with the American Council of the Blind, Netflix agreed to provide descriptions for its original series within 30 days of their premiere, and add screen reader support and the ability to browse content by availability of descriptions. Netflix_sentence_107

At the 2016 Consumer Electronics Show, Netflix announced a major international expansion of its service into 150 additional countries. Netflix_sentence_108

Netflix promoted that with this expansion, it would now operate in nearly all countries that the company may legally or logistically operate in. Netflix_sentence_109

A notable exception was China, citing the barriers of operating Internet and media services in the country due to its regulatory climate. Netflix_sentence_110

Reed Hastings stated that the company was planning to build relationships with local media companies that could serve as partners for distributing its content in the country (with a goal to concentrate primarily on its original content), but stated that they were in no hurry, and could thus take "many years". Netflix_sentence_111

Also in January 2016, Netflix announced it would begin blocking virtual private networks, or VPNs. Netflix_sentence_112

At the same time, Netflix reported 74.8 million subscribers and predicted it would add 6.1 million more by March 2016. Netflix_sentence_113

Subscription growth has been fueled by its global expansion. Netflix_sentence_114

By the end of the year, Netflix added a feature to allow customers to download and play select movies and shows while offline. Netflix_sentence_115

In February 2017, Netflix signed a music publishing deal with BMG Rights Management, where BMG will oversee rights outside of the United States for music associated with Netflix original content. Netflix_sentence_116

Netflix continues to handle these tasks in-house in the United States. Netflix_sentence_117

On April 17, 2017, it was reported that Netflix was nearing 100 million subscribers. Netflix_sentence_118

On April 25, 2017, Netflix announced that it had reached a licensing deal in China with the Baidu-owned streaming service iQiyi, to allow selected Netflix original content to be distributed in China on the platform. Netflix_sentence_119

The Los Angeles Times stated: "Its series and movies account for more than a third of all prime-time download Internet traffic in North America." Netflix_sentence_120

On January 22, 2018, the company crossed $100 billion in market capitalization, becoming the largest digital media and entertainment company in the world, bigger than every traditional media company except for AT&T, Comcast and Disney and the 59th largest publicly traded company in the US S&P 500 Index. Netflix_sentence_121

On March 2, 2018, Netflix stock price surged to a new all-time high of $301.05 beating its 12-month price target of $300.00, and finishing the session with a market capitalization of $130 billion putting it within shouting distance of traditional media giants like Disney ($155 billion) and Comcast ($169 billion). Netflix_sentence_122

The milestone came a day after British satcaster Sky announced a new agreement with Netflix to integrate Netflix's subscription VOD offering into its pay-TV service. Netflix_sentence_123

Customers with its high-end Sky Q set-top box and service will be able to see Netflix titles alongside their regular Sky channels. Netflix_sentence_124

In July 2018, it was announced that Netflix had inked a deal with top Hollywood awards strategist Lisa Taback to acquire her independent LT-LA consulting firm and move her in-house at the streaming giant. Netflix_sentence_125

The deal gives her the title VP Talent Relations, and she will lead the company's talent relations and awards teams. Netflix_sentence_126

It also means she will provide her services exclusively to Netflix. Netflix_sentence_127

According to Global Internet Phenomena Report Netflix consumes 15% of all Internet bandwidth globally, the most by any single application. Netflix_sentence_128

In October 2018, Netflix acquired ABQ Studios, a film and TV production facility with eight sound stages in Albuquerque, New Mexico. Netflix_sentence_129

The reported purchase price is under $30 million. Netflix_sentence_130

Netflix sought and was approved for membership into the Motion Picture Association of America (MPAA) on January 22, 2019, as the first streaming service to become a member of the association. Netflix_sentence_131

In April 2019, it was announced that Netflix was seeking to purchase Grauman's Egyptian Theatre from the American Cinematheque to use as a special events venue, Later on May 29, 2020, it was announced that Netflix will acquire the theater and invests in some renovations of it. Netflix_sentence_132

In July 2019, Netflix announced that it would be opening a hub at Shepperton Studios as part of a deal with Pinewood Group. Netflix_sentence_133

During the worldwide COVID-19 pandemic in 2020 when many cinemas around the world were closed, Netflix acquired 16 million new subscribers, which almost doubles the result of the final months of 2019. Netflix_sentence_134

On July 30, 2020, it was revealed that Netflix has invested in Black Mirror creators Charlie Brooker and Annabel Jones’ new production outfit Broke And Bones in a first-of-its-kind deal for the streamer in the UK, which could ultimately see it take full control of the company for around $100M. Netflix_sentence_135

Most recently, Netflix announced a restructing in entertainment. Netflix_sentence_136

Ownership Netflix_section_7

As of 2017, Netflix shares were mainly held by institutional investors, including Capital Group Companies, The Vanguard Group, BlackRock and others. Netflix_sentence_137

Corporate culture Netflix_section_8

Netflix grants all employees extremely broad discretion with respect to business decisions, expenses, and vacation—but in return expects consistently high performance, as enforced by what is known as the "keeper test." Netflix_sentence_138

All supervisors are expected to constantly ask themselves if they would fight to keep an employee. Netflix_sentence_139

If the answer is no, then it is time to let that employee go. Netflix_sentence_140

A slide from an internal presentation on Netflix's corporate culture summed up the test as: "Adequate performance gets a generous severance package." Netflix_sentence_141

Such packages reportedly range from four months' salary in the United States to as much as six months in the Netherlands. Netflix_sentence_142

About the culture that results from applying such a demanding test, Hastings has said that "You gotta earn your job every year at Netflix," and, "There's no question it's a tough place...There's no question it's not for everyone." Netflix_sentence_143

Hastings has drawn an analogy to athletics: professional athletes lack long-term job security because an injury could end their career in any particular game, but they learn to put aside their fear of that constant risk and focus on working with great colleagues in the current moment. Netflix_sentence_144

Finance Netflix_section_9

For the fiscal year 2018, Netflix reported earnings of US$1.21 billion, with an annual revenue of US$15.8 billion, an increase of approximately 116% over the previous fiscal cycle. Netflix_sentence_145

Netflix's shares traded at over $400 per share at its highest price in 2018, and its market capitalization reached a value of over US$180 billion in June 2018. Netflix_sentence_146

Netflix ranked 261 on the 2018 Fortune 500 list of the largest United States companies by revenue. Netflix_sentence_147

Netflix was announced to be the number one best stock in the 2010s, with a total return of 3,693%. Netflix_sentence_148


YearNetflix_header_cell_1_0_0 Revenue

in mil. USD-$Netflix_header_cell_1_0_1

Net income

in mil. USD-$Netflix_header_cell_1_0_2

Price per Share

in USD-$Netflix_header_cell_1_0_3

EmployeesNetflix_header_cell_1_0_4 Paid memberships

in mil.Netflix_header_cell_1_0_5

Fortune 500
2005Netflix_cell_1_1_0 682Netflix_cell_1_1_1 42Netflix_cell_1_1_2 2.59Netflix_cell_1_1_3 Netflix_cell_1_1_4 2.5Netflix_cell_1_1_5 Netflix_cell_1_1_6
2006Netflix_cell_1_2_0 997Netflix_cell_1_2_1 49Netflix_cell_1_2_2 3.69Netflix_cell_1_2_3 Netflix_cell_1_2_4 4.0Netflix_cell_1_2_5 Netflix_cell_1_2_6
2007Netflix_cell_1_3_0 1,205Netflix_cell_1_3_1 67Netflix_cell_1_3_2 3.12Netflix_cell_1_3_3 Netflix_cell_1_3_4 7.3Netflix_cell_1_3_5 Netflix_cell_1_3_6
2008Netflix_cell_1_4_0 1,365Netflix_cell_1_4_1 83Netflix_cell_1_4_2 4.09Netflix_cell_1_4_3 Netflix_cell_1_4_4 9.4Netflix_cell_1_4_5 Netflix_cell_1_4_6
2009Netflix_cell_1_5_0 1,670Netflix_cell_1_5_1 116Netflix_cell_1_5_2 6.32Netflix_cell_1_5_3 Netflix_cell_1_5_4 11.9Netflix_cell_1_5_5 Netflix_cell_1_5_6
2010Netflix_cell_1_6_0 2,163Netflix_cell_1_6_1 161Netflix_cell_1_6_2 16.82Netflix_cell_1_6_3 2,180Netflix_cell_1_6_4 18.3Netflix_cell_1_6_5 Netflix_cell_1_6_6
2011Netflix_cell_1_7_0 3,205Netflix_cell_1_7_1 226Netflix_cell_1_7_2 27.49Netflix_cell_1_7_3 2,348Netflix_cell_1_7_4 21.6Netflix_cell_1_7_5 Netflix_cell_1_7_6
2012Netflix_cell_1_8_0 3,609Netflix_cell_1_8_1 17Netflix_cell_1_8_2 11.86Netflix_cell_1_8_3 2,045Netflix_cell_1_8_4 30.4Netflix_cell_1_8_5 Netflix_cell_1_8_6
2013Netflix_cell_1_9_0 4,375Netflix_cell_1_9_1 112Netflix_cell_1_9_2 35.27Netflix_cell_1_9_3 2,022Netflix_cell_1_9_4 41.4Netflix_cell_1_9_5 Netflix_cell_1_9_6
2014Netflix_cell_1_10_0 5,505Netflix_cell_1_10_1 267Netflix_cell_1_10_2 57.49Netflix_cell_1_10_3 2,450Netflix_cell_1_10_4 54.5Netflix_cell_1_10_5 Netflix_cell_1_10_6
2015Netflix_cell_1_11_0 6,780Netflix_cell_1_11_1 123Netflix_cell_1_11_2 91.90Netflix_cell_1_11_3 3,700Netflix_cell_1_11_4 70.8Netflix_cell_1_11_5 #474Netflix_cell_1_11_6
2016Netflix_cell_1_12_0 8,831Netflix_cell_1_12_1 187Netflix_cell_1_12_2 102.03Netflix_cell_1_12_3 4,700Netflix_cell_1_12_4 89.1Netflix_cell_1_12_5 #379Netflix_cell_1_12_6
2017Netflix_cell_1_13_0 11,693Netflix_cell_1_13_1 559Netflix_cell_1_13_2 165.37Netflix_cell_1_13_3 5,500Netflix_cell_1_13_4 117.5Netflix_cell_1_13_5 #314Netflix_cell_1_13_6
2018Netflix_cell_1_14_0 15,794Netflix_cell_1_14_1 1,211Netflix_cell_1_14_2 Netflix_cell_1_14_3 7,100Netflix_cell_1_14_4 139.3Netflix_cell_1_14_5 #261Netflix_cell_1_14_6
2019Netflix_cell_1_15_0 20,156Netflix_cell_1_15_1 1,867Netflix_cell_1_15_2 Netflix_cell_1_15_3 8,600Netflix_cell_1_15_4 167.1Netflix_cell_1_15_5 #197Netflix_cell_1_15_6

Services Netflix_section_10

Netflix's video on demand streaming service, formerly branded as Watch Now, allows subscribers to stream television series and films via the Netflix website on personal computers, or the Netflix software on a variety of supported platforms, including smartphones and tablets, digital media players, video game consoles and smart TVs. Netflix_sentence_149

According to a Nielsen survey in July 2011, 42% of Netflix users used a standalone computer, 25% used the Wii, 14% by connecting computers to a television, 13% with a PlayStation 3 and 12% an Xbox 360. Netflix_sentence_150

When the streaming service was first launched, Netflix's disc rental subscribers were given access at no additional charge. Netflix_sentence_151

Subscribers were allowed approximately one hour of streaming per dollar spent on the monthly subscription (a $16.99 plan, for example, entitled the subscriber to 17 hours of streaming media). Netflix_sentence_152

In January 2008, however, Netflix lifted this restriction, at which point virtually all rental-disc subscribers became entitled to unlimited streaming at no additional cost (however, subscribers on the restricted plan of two DVDs per month ($4.99) remained limited to two hours of streaming per month). Netflix_sentence_153

This change came in a response to the introduction of Hulu and to Apple's new video-rental services. Netflix_sentence_154

Netflix later split DVD rental subscriptions and streaming subscriptions into separate, standalone services, at which point the monthly caps on Internet streaming were lifted. Netflix_sentence_155

Netflix service plans are currently divided into three price tiers; the lowest offers standard definition streaming on a single device, the second allows high definition streaming on two devices simultaneously, and the "Platinum" tier allows simultaneous streaming on up to four devices, and 4K streaming on supported devices and Internet connections. Netflix_sentence_156

The HD subscription plan historically cost US$7.99; in April 2014, Netflix announced that it would raise the price of this plan to $9.99 for new subscribers, but that existing customers would be grandfathered under this older price until May 2016, after which they could downgrade to the SD-only tier at the same price, or pay the higher fee for continued high definition access. Netflix_sentence_157

In July 2016, a Netflix subscriber sued the company over the price increases, alleging he was told by a Netflix customer support representative in 2011 that they would pay the same price in perpetuity as long as they maintained their subscription continuously. Netflix_sentence_158

On November 30, 2016, Netflix launched an offline playback feature, allowing users of the Netflix mobile apps on Android or iOS to cache content on their devices in standard or high quality for viewing without an Internet connection. Netflix_sentence_159

The feature is primarily available on selected series and films, and Netflix stated that more content would be supported by the feature over time. Netflix_sentence_160

Netflix will partner with airlines to provide them with its mobile streaming technology. Netflix_sentence_161

This will start in early 2018 as part of an effort to get airlines to provide better in-flight Wi-Fi. Netflix_sentence_162

In 2018, Netflix introduced the "Skip Intro" feature which allows customers to skip the intros to shows on its platform. Netflix_sentence_163

They do so through a variety of techniques including manual reviewing, audio tagging, and machine learning. Netflix_sentence_164

History Netflix_section_11

On October 1, 2008, Netflix announced a partnership with Starz to bring 2,500+ new films and shows to "Watch Instantly", under Starz Play. Netflix_sentence_165

In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. Netflix_sentence_166

The deal increased Netflix's annual spending fees, adding roughly $200 million per year. Netflix_sentence_167

It spent $117 million in the first six months of 2010 on streaming, up from $31 million in 2009. Netflix_sentence_168

On July 12, 2011, Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services. Netflix_sentence_169

The cost for streaming would be $7.99 per month, while DVD rental would start at the same price. Netflix_sentence_170

The announcement led to panned reception among Netflix's Facebook followers, who posted negative comments on its wall. Netflix_sentence_171

Twitter comments spiked a negative "Dear Netflix" trend. Netflix_sentence_172

The company defended its decision during its initial announcement of the change: Netflix_sentence_173

In a reversal, Netflix announced in October that its streaming and DVD-rental plans would remain branded together. Netflix_sentence_174

In January 2018, Netflix named Spencer Neumann as the new CFO. Netflix_sentence_175

In January 2020, Netflix opened a new office in Paris with 40 employees. Netflix_sentence_176

In July 2020, Netflix appointed Ted Sarandos as co-CEO. Netflix_sentence_177

Disc rental Netflix_section_12

In the United States, the company provides a monthly flat-fee for DVD and Blu-ray rentals. Netflix_sentence_178

A subscriber creates a rental queue, a list, of films to rent. Netflix_sentence_179

The films are delivered individually via the United States Postal Service from regional warehouses. Netflix_sentence_180

As of March 28, 2011, Netflix had 58 shipping locations throughout the United States. Netflix_sentence_181

The subscriber can keep the rented disc as long as desired, but there is a limit on the number of discs that each subscriber can have simultaneously via different tiers. Netflix_sentence_182

To rent a new disc, the subscriber must return the previous disc in a metered reply mail envelope. Netflix_sentence_183

Upon receipt, Netflix ships the next available disc in the subscriber's rental queue. Netflix_sentence_184

Netflix offers pricing tiers for DVD rental. Netflix_sentence_185

On November 21, 2008, Netflix began offering subscribers rentals on Blu-ray for an additional fee. Netflix_sentence_186

Also, Netflix sold used discs, delivered, and billed identically as rentals. Netflix_sentence_187

This service was discontinued at the end of November. Netflix_sentence_188

On January 6, 2010, Netflix agreed with Warner Bros. to delay new release rentals 28 days prior to retail, in an attempt to help studios sell physical copies, and similar deals involving Universal and 20th Century Fox were reached on April 9. Netflix_sentence_189

In 2011, Netflix split its service pricing. Netflix_sentence_190

Currently, Netflix's disc rental memberships range from $7.99 to $19.99/m, including a free one-month trial and unlimited DVD exchanges. Netflix_sentence_191

On September 18, 2011, Netflix announced that it would split out and rebrand its DVD-by-mail service as Qwikster. Netflix_sentence_192

CEO Reed Hastings justified the decision, stating that "we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently." Netflix_sentence_193

It was also announced that the re-branded service would add video game rentals. Netflix_sentence_194

The decision to split the services was widely criticized; it was noted that the two websites would have been autonomous from each other (with ratings, reviews, and queues not carrying over between them), and would have required separate user accounts. Netflix_sentence_195

Also, the two websites would require separate subscriptions. Netflix_sentence_196

On October 10, 2011, Netflix announced that it had shelved the planned re-branding in response to customer feedback and after the stock price plummeted nearly 30%, and that the DVD-by-mail and streaming services would continue to operate through a single website under the Netflix brand. Netflix_sentence_197

Netflix stated that it had lost 800,000 subscribers in the fourth quarter of 2011—a loss partially credited to the poor reception of the aborted re-branding. Netflix_sentence_198

In March 2012, Netflix confirmed to TechCrunch that it had acquired the domain name Netflix_sentence_199

By 2016, Netflix had quietly rebranded its DVD-by-mail service under the name, A Netflix Company. Netflix_sentence_200

As of 2017, the service still had 3.3 million customers, and Hastings stated plans to keep it for at least five more years. Netflix_sentence_201

In the first quarter of 2018, DVD rentals earned $60.2 million in profit from $120.4 million in revenue. Netflix_sentence_202

Profiles Netflix_section_13

In June 2008, Netflix announced plans to eliminate its online subscriber profile feature. Netflix_sentence_203

Profiles allow one subscriber account to contain multiple users (for example, a couple, two roommates, or parent and child) with separate DVD queues, ratings, recommendations, friend lists, reviews, and intra-site communications for each. Netflix_sentence_204

Netflix contended that eliminating profiles would improve the customer experience. Netflix_sentence_205

However, likely as a result of negative reviews and reaction by Netflix users, Netflix reversed its decision to remove profiles 11 days after the announcement. Netflix_sentence_206

In announcing the reinstatement of profiles, Netflix defended its original decision, stating, "Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone," then explained its reversal: "Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Netflix_sentence_207

Simplicity is only one virtue and it can certainly be outweighed by a utility." Netflix_sentence_208

Reintroduction Netflix_section_14

Netflix reinvigorated the "Profiles" feature on August 1, 2013, that permits accounts to accommodate up to five user profiles, associated either with individuals or thematic occasions. Netflix_sentence_209

"Profiles" effectively divides the interest of each user, so that each will receive individualized suggestions and adding favorites individually. Netflix_sentence_210

"This is important", according to Todd Yellin, Netflix's Vice President of Product Innovation, because, "About 75 percent to 80 percent of what people watch on Netflix comes from what Netflix recommends, not from what people search for". Netflix_sentence_211

Moreover, Mike McGuire, a VP at Gartner, said: "profiles will give Netflix even more detailed information about its subscribers and their viewing habits, allowing the company to make better decisions about what movies and TV shows to offer". Netflix_sentence_212

Additionally, profiles lets users link their individual Facebook accounts, and thus share individual watch queues and recommendations, since its addition in March after lobbying Congress to change an outdated act. Netflix_sentence_213

Neil Hunt, Netflix's former Chief Product Officer, told CNNMoney: "profiles are another way to stand out in the crowded streaming-video space", and, "The company said focus-group testing showed that profiles generate more viewing and more engagement". Netflix_sentence_214

Hunt says Netflix may link profiles to specific devices, in time, so a subscriber can skip the step of launching a specific profile each time s/he logs into Netflix on a given device. Netflix_sentence_215

Critics of the feature have noted: Netflix_sentence_216


  • New profiles are created as "blank slates", but viewing history prior to profile creations stays profile-wide.Netflix_item_0_0
  • People don't always watch Netflix alone, and media watched with viewing partner(s) – whose tastes might not reflect the owner(s) – affect recommendations made to that profile.Netflix_item_0_1

In response to both concerns, however, users can refine future recommendations for a given profile by rating the shows watched and by their ongoing viewing habits. Netflix_sentence_217

Subsidiaries Netflix_section_15


  • – Rents DVDs by mailNetflix_item_1_2
  • Millarworld – A comic book company that was founded in 2004 by Scottish comic book writer Mark Millar as a creator-owned line.Netflix_item_1_3
  • Netflix Pte. Ltd. – Netflix's studio in Singapore.Netflix_item_1_4
  • Netflix Services UK Limited – A British division that holds Private limited with Share Capital.Netflix_item_1_5
  • Netflix Streaming Services International B.V. – A Netflix subsidiary in the Netherlands.Netflix_item_1_6
  • Netflix Streaming Services, Inc. – A subsidiary that license and streams all of Netflix's films and shows.Netflix_item_1_7
  • Netflix Global, LLC – A Foreign Limited-Liability Company filed on August 3, 2016, that co-produces all foreign programming and filmsNetflix_item_1_8
  • Netflix Studios – A film and television studio that co-produces any original or foreign content.Netflix_item_1_9
  • Netflix Services Germany GmbH – A studio that contributes to German film subsidies supporting the domestic movie and TV production in the country.Netflix_item_1_10
  • NetflixCS, Inc. – Another located 1108 E SOUTH UNION AVE Midvale, UT 84047.Netflix_item_1_11
  • Netflix Luxembourg S.a r.l. – A subsidiary located in Luxembourg, Europe.Netflix_item_1_12

Products Netflix_section_16

In 2007, Netflix recruited one of the early DVR business pioneers Anthony Wood to build a "Netflix Player" that would allow streaming content to be played directly on a television set rather than a PC or laptop. Netflix_sentence_218

While the player was initially developed at Netflix, Reed Hastings eventually shut down the project to help encourage other hardware manufacturers to include built-in Netflix support. Netflix_sentence_219

Wood eventually launched the player as the first device from Roku Inc. which is now primarily known for its streaming video players, with Netflix serving as a primary investor in the new company. Netflix_sentence_220

In 2011, Netflix introduced a Netflix button for certain remote controls, allowing users to instantly access Netflix on compatible devices. Netflix_sentence_221

Netflix revealed a prototype of the new device called "The Switch" at the 2015 World Maker Faire New York. Netflix_sentence_222

"The Switch" allows Netflix users to turn off lights when connected to a smart home light system. Netflix_sentence_223

It also connects to users' local networks to enable their servers to order takeout, and silence one's phone at the press of a button. Netflix_sentence_224

Though the device hasn't been patented, Netflix released instructions on their website, on how to build it at home (DIY). Netflix_sentence_225

The instructions cover both the electrical structure and the programming processes. Netflix_sentence_226

Since 2015, the company received significant technical support from France's CNRS concerning video compression and formating, through CNRS' Laboratoire des Sciences du Numérique de Nantes (LS2N). Netflix_sentence_227

In March 2017 at Barcelona's World Congress for mobile technologies, the American company presented the French lab's open-source technological creation: a compression tool allowing HD+ video quality with a bandwidth need of under 100 kilobytes per second, 40 times less than that of HDTV needs and compatible with mobile services worldwide. Netflix_sentence_228

In May 2016, Netflix created a new tool called FAST to determine the speed of an Internet connection. Netflix_sentence_229

It received praise for being "simple" and "easy to use", and does not include advertisements, unlike other competitors. Netflix_sentence_230

Content Netflix_section_17

Original programming Netflix_section_18

Further information: List of Netflix original programming, List of ended Netflix original programming, Lists of Netflix original films, List of Netflix original stand-up comedy specials, and List of Netflix exclusive international distribution programming Netflix_sentence_231

A "Netflix Original" is content that is produced, co-produced, or distributed by Netflix exclusively on their services. Netflix_sentence_232

Netflix funds their original shows differently than other TV networks when they sign a project, providing the money upfront and immediately ordering two seasons of most series. Netflix_sentence_233

In March 2011, Netflix began acquiring original content for its library, beginning with the hour-long political drama House of Cards, which debuted in February 2013. Netflix_sentence_234

The series was produced by David Fincher, and starred Kevin Spacey. Netflix_sentence_235

In late 2011, Netflix picked up two eight-episode seasons of Lilyhammer and a fourth season of the ex-Fox sitcom Arrested Development. Netflix_sentence_236

Netflix released the supernatural drama series Hemlock Grove in early 2013. Netflix_sentence_237

In February 2013, DreamWorks Animation and Netflix co-produced Turbo Fast, based on the movie Turbo, which premiered in July. Netflix_sentence_238

Netflix has since become a major distributor of animated family and kid shows. Netflix_sentence_239

Orange Is the New Black debuted on the streaming service in July 2013. Netflix_sentence_240

In a rare discussion of a Netflix show's ratings, Netflix executives have commented that the show is Netflix's most-watched original series. Netflix_sentence_241

In February 2016, Orange Is the New Black was renewed for a fifth, sixth and seventh season. Netflix_sentence_242

On June 9, 2017, season 5 was premiered and the sixth season premiered on July 27, 2018. Netflix_sentence_243

In November 2013, Netflix and Marvel Television announced a five-season deal to produce live-action Marvel superhero-focused series: Daredevil, Jessica Jones, Iron Fist and Luke Cage. Netflix_sentence_244

The deal involves the release of four 13-episode seasons that culminate in a mini-series called The Defenders. Netflix_sentence_245

Daredevil and Jessica Jones premiered in 2015. Netflix_sentence_246

The Luke Cage series premiered on September 30, 2016, followed by Iron Fist on March 17, 2017, and The Defenders on August 18, 2017. Netflix_sentence_247

In April 2016, the Netflix series in the Marvel Cinematic Universe were expanded further, to include a 13-episode series of The Punisher. Netflix_sentence_248

In addition to the Marvel deal, Disney announced that the television series Star Wars: The Clone Wars would release its sixth and final season on Netflix, as well as all five prior and the feature film. Netflix_sentence_249

The new Star Wars content was released on Netflix's streaming service on March 7, 2014. Netflix_sentence_250

In 2014, Netflix announced a four-movie deal with Adam Sandler and his Happy Madison Productions. Netflix_sentence_251

In January 2020, Netflix announced a new four-movie deal worth up to $275 million. Netflix_sentence_252

In April 2014, Netflix signed Arrested Development creator Mitch Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects for the service. Netflix_sentence_253

The period drama Marco Polo premiered on December 12, 2014. Netflix_sentence_254

The animated sitcom BoJack Horseman premiered in August 2014, to mixed reviews on release but garnering wide critical acclaim for the following seasons. Netflix_sentence_255

The science fiction drama Sense8 debuted in June 2015, which was written and produced by The Wachowskis and J. Netflix_sentence_256 Michael Straczynski. Netflix_sentence_257

Bloodline and Narcos were two other drama series that Netflix released in 2015. Netflix_sentence_258

On November 6, 2015, Master of None premiered, starring Aziz Ansari. Netflix_sentence_259

Other comedy shows premiering in 2015 included Unbreakable Kimmy Schmidt, Grace and Frankie, Wet Hot American Summer: First Day of Camp, and W/ Bob & David. Netflix_sentence_260

Netflix continued to dramatically expand their original content in 2016. Netflix_sentence_261

The science fiction horror Stranger Things premiered in July 2016, music-driven drama The Get Down in August, British historical drama The Crown in November, and the year's premieres included comedy shows such as Love, Flaked, Netflix Presents: The Characters, The Ranch, and Lady Dynamite. Netflix_sentence_262

Netflix released an estimated 126 original series or films in 2016, more than any other network or cable channel. Netflix_sentence_263

On September 14, 2016, Netflix and 20th Century Fox jointly acquired the US distribution rights to the Canadian independent drama film Two Lovers and a Bear following its screening at the Toronto International Film Festival on September 9, 2016. Netflix_sentence_264

Netflix has also invested in distributing exclusive stand-up comedy specials from such notable comedians as Dave Chappelle, Louis C.K. Netflix_sentence_265 , Chris Rock, Jim Gaffigan, Bill Burr and Jerry Seinfeld. Netflix_sentence_266

In January 2017, Netflix announced all Seinfeld's Comedians in Cars Getting Coffee episodes and season 10 would be on their service. Netflix_sentence_267

The company has started internally self-producing its original content, such as The Ranch and Chelsea, through its Netflix Studios production house. Netflix_sentence_268

Netflix expected to release 1,000 hours of original content in 2017. Netflix_sentence_269

On August 7, 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar. Netflix_sentence_270

It is the first ever company acquisition in Netflix's history. Netflix_sentence_271

Netflix plans to leverage Millar and his current and future work for future original content. Netflix_sentence_272

Chief content officer Ted Sarandos described Millar as being a "modern-day Stan Lee". Netflix_sentence_273

The following week, Netflix announced that it had entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland. Netflix_sentence_274

In October 2017, Netflix iterated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018. Netflix_sentence_275

There will be a particular focus on films and anime through this investment, with a plan to produce 80 original films and 30 anime series. Netflix_sentence_276

In September 2017, Minister of Heritage Mélanie Joly also announced that Netflix had agreed to make a CDN$500 million (US$400 million) investment over the next five years in producing content in Canada. Netflix_sentence_277

The company denied that the deal was intended to result in a tax break. Netflix_sentence_278

A study found that Netflix had realized this goal by December 2018. Netflix_sentence_279

In November 2017, Netflix announced that it would be making its first original Colombian series, to be executive produced by Ciro Guerra. Netflix_sentence_280

The same month, Netflix announced it has signed an exclusive multi-year deal with Orange Is the New Black creator Jenji Kohan. Netflix_sentence_281

The following month, they signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four-year, seven-figure deal. Netflix_sentence_282

In May 2018, chief content officer Ted Sarandos stated that Netflix had increased its spending on original content, with 85% of its new content spending that year being devoted to it. Netflix_sentence_283

On May 22, 2018, former president Barack Obama and his wife Michelle Obama signed a deal to produce docu-series, documentaries and features for Netflix under the Obamas' newly formed production company, Higher Ground Productions. Netflix_sentence_284

On the deal, Michelle said "I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others." Netflix_sentence_285

Higher Ground's first film, American Factory, won the Academy Award for Best Documentary Feature in 2020. Netflix_sentence_286

On August 16, 2018, Netflix announced a three-year overall deal with black-ish creator Kenya Barris. Netflix_sentence_287

Under the deal, Barris will produce new series exclusively at Netflix, writing and executive producing all projects through his production company, Khalabo Ink Society. Netflix_sentence_288

On August 27, 2018, Netflix signed a five-year exclusive overall deal with international best–selling author Harlan Coben. Netflix_sentence_289

Under the multi-million pact, Netflix will work with Coben to develop 14 existing titles and future projects. Netflix_sentence_290

On the same day, the company inked an overall deal with Gravity Falls creator Alex Hirsch. Netflix_sentence_291

In November 2018, Paramount Pictures signed a multi-picture film deal with Netflix as part of Viacom's growth strategy, making Paramount the first major film studio to sign a deal with Netflix. Netflix_sentence_292

A sequel to Awesomeness Films' To All the Boys I've Loved Before was released on Netflix under the title To All the Boys: P.S. Netflix_sentence_293 I Still Love You as part of the agreement. Netflix_sentence_294

On December 31, 2018, a concert film of Taylor Swift's Reputation Stadium Tour was released on Netflix. Netflix_sentence_295

In January 2019, Sex Education made its debut as a Netflix original series with much critical acclaim. Netflix_sentence_296

It was praised for its refreshing take on the teen dramedy genre with honesty, vulnerability, and raunch. Netflix_sentence_297

In February 2019, it was announced that The Haunting creator Mike Flanagan had joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures, and that the duo had signed an exclusive overall deal with Netflix to produce television content. Netflix_sentence_298

On May 9, 2019, Netflix made a deal with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics. Netflix_sentence_299

That same day, Netflix acquired the StoryBots children's media franchise as part of a commitment to expand its educational content. Netflix_sentence_300

In early August 2019, Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones creators/showrunners David Benioff and D.B. Netflix_sentence_301 Weiss reportedly worth US$200 million. Netflix_sentence_302

As a result of their commitments to Netflix, Benioff and Weiss withdrew from an earlier agreement with Disney to write and produce a Star Wars film series. Netflix_sentence_303

On September 30, 2019, in addition to renewing Stranger Things for a fourth season, Netflix announced they had signed the series’ creators The Duffer Brothers to a nine-figure deal for additional films and televisions shows over multiple years. Netflix_sentence_304

On November 13, 2019, Netflix and Nickelodeon entered into a multi-year content production agreement to produce several original animated feature films and television series based on Nickelodeon's library of characters, in order to compete with Disney's new streaming service Disney+, which had launched the day before. Netflix_sentence_305

This agreement expanded on their existing relationship, in which new specials based on the past Nickelodeon series Invader Zim and Rocko's Modern Life (Invader Zim: Enter the Florpus and Rocko's Modern Life: Static Cling respectively) were released by Netflix. Netflix_sentence_306

Glitch Techs was the first series to be released as part of the new agreement. Netflix_sentence_307

Other new projects planned under the team-up include a music project featuring Squidward Tentacles from the animated television series SpongeBob SquarePants, and films based on The Loud House and Rise of the Teenage Mutant Ninja Turtles. Netflix_sentence_308

In early March 2020, ViacomCBS announced that it will be producing two spin-off films based on SpongeBob SquarePants for Netflix. Netflix_sentence_309

In January 2020, Gwyneth Paltrow's series The Goop Lab was added as a Netflix Original. Netflix_sentence_310

This led to widespread criticism of the streaming company for giving Paltrow a platform to promote her company Goop, which has been criticized for making unsubstantiated claims about the effectiveness of the health treatments and products it promotes. Netflix_sentence_311

That same month, Gloria Sanchez Productions entered a multi-year non-exclusive first-look television deal with Netflix, and also entered a feature multi-year deal with Paramount Pictures. Netflix_sentence_312

On February 25, 2020, Netflix formed partnerships with six Japanese creators to produce an original Japanese anime project. Netflix_sentence_313

This partnership includes manga creator group CLAMP, mangaka Shin Kibayashi, mangaka Yasuo Ohtagaki, novelist and film director Otsuichi, novelist Tow Ubutaka, and manga creator Mari Yamazaki. Netflix_sentence_314

On April 7, 2020, Peter Chernin and his company Chernin Entertainment made a multi-year first-look deal with Netflix to make films. Netflix_sentence_315

In September 2020, it was announced that Netflix signed a multi-million dollar deal with the Duke and Duchess of Sussex. Netflix_sentence_316

Harry and Meghan agreed to a multi-year deal promising to create TV shows, films, and children's content as part of their commitment to stepping away from the duties of the royal family. Netflix_sentence_317

Film and television deals Netflix_section_19

Netflix currently has exclusive pay TV deals with several studios. Netflix_sentence_318

The pay TV deals give Netflix exclusive streaming rights while adhering to the structures of traditional pay TV terms. Netflix_sentence_319

Netflix's United States library includes newer releases from Relativity Media and its subsidiary Rogue Pictures, as well as DreamWorks Animation (until May 2018, when the studio signed a new contract with Hulu), Open Road Films (though this deal expired in 2017; Showtime has assumed pay television rights), Universal Animation (for animated films declined by HBO), FilmDistrict, The Weinstein Company (whose co-founder, Harvey Weinstein, has been accused of sexual harassment as of 2017 (see Harvey Weinstein sexual abuse allegations), causing Netflix to withdraw from hosting the 75th Golden Globe Awards with TWC, and ending its Golden Globes partnership with the mini-major film studio), Sony Pictures Animation, and the Walt Disney Studios (until 2019) catalog. Netflix_sentence_320

Other distributors who have licensed content to Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment and The Walt Disney Studios (including 20th Century Fox). Netflix_sentence_321

Netflix also holds current and back-catalog rights to television programs distributed by Walt Disney Television, DreamWorks Classics, Kino International, Warner Bros. Television and CBS Television Distribution, along with titles from other companies such as Allspark (formerly Hasbro Studios), Saban Brands, Funimation, and Viz Media. Netflix_sentence_322

Formerly, the streaming service also held rights to select television programs distributed by NBCUniversal Television Distribution, Sony Pictures Television and 20th Century Fox Television. Netflix_sentence_323

Netflix also previously held the rights to select titles from vintage re-distributor The Criterion Collection, but these titles were pulled from Netflix and added to Hulu's library. Netflix_sentence_324

One of the more significant acquisitions was for the show Breaking Bad, produced by Sony Pictures Television. Netflix_sentence_325

Netflix acquired the rights after the show's third season in 2010, at a point where original broadcaster AMC had expressed the possibility of cancelling the show. Netflix_sentence_326

Sony pushed Netflix to release Breaking Bad in time for the fourth season, which as a result, greatly expanded the show's audience on AMC due to new viewers binging on the Netflix past episodes, and doubling the viewership by the time of the fifth season. Netflix_sentence_327

Breaking Bad is considered the first such show to have this "Netflix effect". Netflix_sentence_328

Epix signed a five-year streaming deal with Netflix. Netflix_sentence_329

For the initial two years of this agreement, first-run and back-catalog content from Epix was exclusive to Netflix. Netflix_sentence_330

Epix films would come to Netflix 90 days after their premiere on Epix. Netflix_sentence_331

However, the exclusivity clause ended on September 4, 2012, when Amazon signed a deal with Epix to distribute its titles via the Amazon Video streaming service. Netflix_sentence_332

These include films from Paramount, Metro-Goldwyn-Mayer and Lionsgate. Netflix_sentence_333

On September 1, 2011, Starz ceased talks with Netflix to renew their streaming arrangement. Netflix_sentence_334

As a result, Starz's library of films and series were removed from Netflix on February 28, 2012. Netflix_sentence_335

Titles available on DVD were not affected and can still be acquired from Netflix via their DVD-by-mail service. Netflix_sentence_336

However, select films broadcast on Starz continue to be available on Netflix under license from their respective television distributors. Netflix_sentence_337

Netflix also negotiated to distribute animated films from Universal that HBO declined to acquire, such as The Lorax, ParaNorman, and Minions. Netflix_sentence_338

On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films. Netflix_sentence_339

Later that year, on December 4, Netflix and Disney announced an exclusive multi-year agreement for first-run United States subscription television rights to Walt Disney Studios' animated and live-action films, which were available on Netflix beginning in 2016. Netflix_sentence_340

However, classics such as Dumbo, Alice in Wonderland and Pocahontas were instantly available upon completion of the deal. Netflix_sentence_341

Direct-to-video releases were made available in 2013. Netflix_sentence_342

The agreement with Disney ended in 2019, as the company was preparing to launch a new streaming service that would carry all Walt Disney Pictures, Marvel Studios, and Lucasfilm releases. Netflix_sentence_343

Netflix retains the rights to continue streaming the Marvel series that were produced for the service. Netflix_sentence_344

With the Disney-Fox merger, movie and TV titles from 20th Century Fox will likely follow suit after their deal with Netflix expires, except Two Lovers and a Bear and The Woman in the Window which Netflix will likely retain US streaming rights to as Fox and Netflix jointly acquired the US distribution rights to Two Lovers and a Bear, and Netflix acquired distribution rights to The Woman in the Window from 20th Century Studios. Netflix_sentence_345

Time Warner CEO Jeff Bewkes in 2011 welcomed Netflix's ability to monetize older content that was previously not generating money for media companies. Netflix_sentence_346

On January 14, 2013, Netflix signed an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Netflix_sentence_347 Animation, and Adult Swim content, as well as TNT's Dallas, beginning in March 2013. Netflix_sentence_348

The rights to these programs, previously held by Amazon Video, were given to Netflix shortly after their deal with Viacom to stream Nickelodeon and Nick Jr. programs expired. Netflix_sentence_349

However, Cartoon Network's ratings dropped by 10% in households that had Netflix, and so many of the shows from that channel and Adult Swim were removed in March 2015. Netflix_sentence_350

However, most of these shows were added to Hulu in May of the same year. Netflix_sentence_351

In Canada, Netflix holds pay TV rights to films from Paramount, DreamWorks Animation and 20th Century Fox (shared with The Movie Network), distributing all new content from those studios eight months after initial release. Netflix_sentence_352

In 2015, the company also bought the Canadian pay TV rights to Disney films. Netflix_sentence_353

In 2014, opinion blogger Felix Salmon wrote that Netflix could not "afford the content that its subscribers most want to watch". Netflix_sentence_354

He cited as evidence the company's loss of rights to stream several major movies. Netflix_sentence_355

According to journalist Megan McArdle, the loss of these movies was extremely problematic for the company; specifically, she said that "[Netflix's] movie library is no longer actually a good substitute for a good movie rental place". Netflix_sentence_356

Netflix also began to acquire distribution rights to third-party films in 2017 into 2018. Netflix_sentence_357

One of its first acquisitions was the film The Cloverfield Paradox, which Netflix had acquired from Paramount Pictures in early 2018, and launched on its service on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. Netflix_sentence_358

While the film was critically panned, analysts believed that Netflix's purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. Netflix_sentence_359

Other films acquired by Netflix include international distribution for Paramount's Annihilation and worldwide distribution of Universal's Extinction, Warner Bros.' Mowgli: Legend of the Jungle and Paramount's The Lovebirds. Netflix_sentence_360

In February 2020, after Mattel Television ended the deal to broadcast the British television series Thomas & Friends on Nickelodeon in the US, they made a deal to stream the show in March 2020, making it the first time in years that Thomas content was available on Netflix. Netflix_sentence_361

As of March 2020, Netflix offered just under 3,000 film titles for streaming on its US service. Netflix_sentence_362

This does not include multi-episode titles (series). Netflix_sentence_363

On August 3, 2020, it was announced Netflix was in final talks to acquire the distribution rights to the film The Woman in the Window from 20th Century Studios. Netflix_sentence_364

Producers and distributors Netflix_section_20

The following only applies to the United States. Netflix_sentence_365

Listed companies may still or may not have licensing agreements with Netflix in other territories. Netflix_sentence_366

Current Netflix_section_21

Former Netflix_section_22

Interactive content Netflix_section_23

Netflix has released some content that is interactive on certain devices, allowing the user to make choices that change the story and accompanying video track: Netflix_sentence_367


TitleNetflix_header_cell_2_0_0 TypeNetflix_header_cell_2_0_1 ReleasedNetflix_header_cell_2_0_2
Black Mirror: BandersnatchNetflix_cell_2_1_0 FilmNetflix_cell_2_1_1 December 28, 2018Netflix_cell_2_1_2
The Boss Baby: Get That Baby!Netflix_cell_2_2_0 AnimationNetflix_cell_2_2_1 September 1, 2020Netflix_cell_2_2_2
Buddy Thunderstruck: The Maybe PileNetflix_cell_2_3_0 AnimationNetflix_cell_2_3_1 July 14, 2017Netflix_cell_2_3_2
Captain Underpants Epic Choice-o-RamaNetflix_cell_2_4_0 AnimationNetflix_cell_2_4_1 February 11, 2020Netflix_cell_2_4_2
Carmen Sandiego: To Steal or Not to StealNetflix_cell_2_5_0 AnimationNetflix_cell_2_5_1 March 10, 2020Netflix_cell_2_5_2
Minecraft: Story ModeNetflix_cell_2_6_0 AnimationNetflix_cell_2_6_1 November 27, 2018Netflix_cell_2_6_2
Puss in Boots: Trapped in an Epic TaleNetflix_cell_2_7_0 AnimationNetflix_cell_2_7_1 June 20, 2017Netflix_cell_2_7_2
Stretch Armstrong: The BreakoutNetflix_cell_2_8_0 AnimationNetflix_cell_2_8_1 March 13, 2018Netflix_cell_2_8_2
Unbreakable Kimmy Schmidt: Kimmy vs. the ReverendNetflix_cell_2_9_0 SitcomNetflix_cell_2_9_1 May 12, 2020Netflix_cell_2_9_2
You vs. WildNetflix_cell_2_10_0 SeriesNetflix_cell_2_10_1 April 10, 2019Netflix_cell_2_10_2

In June 2018, Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format. Netflix_sentence_368

The games would be adapted to be similar to the existing interactive narrative stories that Netflix already offers, allowing simple controls through a television remote. Netflix_sentence_369

The first such game, Minecraft: Story Mode, was expected to be released later in the year, and Telltale also received rights to produce a video game adaptation of Stranger Things for conventional gaming platforms. Netflix_sentence_370

In September 2018, Telltale underwent a "majority studio closure" and laid off nearly its entire staff beyond a skeleton crew of 25 employees, citing a loss of funding. Netflix_sentence_371

Netflix stated that while the Minecraft: Story Mode port would go on, the company was seeking alternate options for the Stranger Things project. Netflix_sentence_372

Device support and technical details Netflix_section_24

Main article: List of Netflix-compatible devices Netflix_sentence_373

See also: Technical details of Netflix Netflix_sentence_374

Netflix can be accessed via an internet browser on PCs, while Netflix apps are available on various platforms, including Blu-ray Disc players, tablet computers, mobile phones, smart TVs, digital media players, and video game consoles (including Xbox One, PlayStation 4, Wii U, Xbox 360, and the PlayStation 3). Netflix_sentence_375

The Wii and the PlayStation 2 were formerly compatible with Netflix as well. Netflix_sentence_376

In addition, a growing number of multichannel television providers, including cable television and IPTV services, have also added Netflix apps accessible within their own set-top boxes, sometimes with the ability for its content (along with those of other online video services) to be presented within a unified search interface alongside linear television programming as an "all-in-one" solution. Netflix_sentence_377

4K streaming requires a 4K-compatible device and display, both supporting HDCP 2.2. Netflix_sentence_378

4K streaming on personal computers requires hardware and software support of the Microsoft PlayReady 3.0 digital rights management solution, which requires a compatible CPU, graphics card, and software environment. Netflix_sentence_379

Currently, this feature is limited to 7th generation Intel Core or later CPUs, Windows 10, Nvidia GeForce 10 series and AMD Radeon 400 series or later graphics cards, and running through Microsoft Edge web browser, or the Netflix universal app available on Microsoft Store. Netflix_sentence_380

Sales and marketing Netflix_section_25

During Q1 2011, sales and rentals of DVDs and Blu-rays plunged about 35%, and the sell-through of packaged discs fell 19.99% to $2.07 billion, with more money spent on subscription than in-store rentals. Netflix_sentence_381

This decrease was attributed to the rising popularity of Netflix and other streaming services. Netflix_sentence_382

In July 2012, Netflix hired Kelly Bennett – former Warner Bros. Vice President of Interactive, Worldwide Marketing – to become its new chief marketing officer. Netflix_sentence_383

This also filled a vacancy at Netflix that had been empty for over six months when their previous CMO Leslie Kilgore left in January 2012. Netflix_sentence_384

Netflix's website had 117.6 million subscribers as of 2018, with 8.3 million being added in the fourth quarter of 2017. Netflix_sentence_385

Netflix has a Twitter feed, used to tweet about the new and upcoming shows that include hashtags to encourage engagement of their audience to not only watch the show but to contribute to the hashtag themselves. Netflix_sentence_386

International expansion Netflix_section_26

Main article: International expansion of Netflix Netflix_sentence_387


2007Netflix_header_cell_3_0_0 Netflix began streaming in the United States.Netflix_cell_3_0_1
2010Netflix_header_cell_3_1_0 The company first began offering streaming service to the international market on September 22, 2010, in Canada.Netflix_cell_3_1_1
2011Netflix_header_cell_3_2_0 Netflix expanded its streaming service to Latin America, the Caribbean, Belize and the Guianas.Netflix_cell_3_2_1
2012Netflix_header_cell_3_3_0 Netflix started its expansion to Europe in 2012, launching in the United Kingdom and Ireland on January 4. By October 18 it had expanded to Denmark, Finland, Norway and Sweden.Netflix_cell_3_3_1
2013Netflix_header_cell_3_4_0 The company decided to slow expansion to control subscription costs. It only expanded to the Netherlands.Netflix_cell_3_4_1
2014Netflix_header_cell_3_5_0 Netflix became available in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.Netflix_cell_3_5_1
2015Netflix_header_cell_3_6_0 Netflix expanded to Australia and New Zealand, Japan, Italy, Portugal, and Spain.Netflix_cell_3_6_1
2016Netflix_header_cell_3_7_0 Netflix announced at the Consumer Electronics Show in January 2016 that it had become available worldwide except China, Syria, North Korea and the territory of Crimea.Netflix_cell_3_7_1
2017Netflix_header_cell_3_8_0 In April 2017, Netflix confirmed it had reached a licensing deal in China for original Netflix content with IQiyi, a Chinese video streaming platform owned by Baidu.Netflix_cell_3_8_1

As of October 2020, Netflix officially supports 30 languages for user interface and customer support purposes: Arabic (Modern Standard), Chinese (Simplified and Traditional), Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian (Bokmål), Polish, Portuguese (Brazilian and European), Romanian, Russian, Spanish (Castilian and Latin American), Swahili, Swedish, Thai, Turkish and Vietnamese. Netflix_sentence_388

Netflix has encountered political controversy after its global expansion and for some of its international productions, including The Mechanism, Fauda and Amo. Netflix_sentence_389

In June 2016, Russian Minister of Culture Vladimir Medinsky asserted that Netflix is part of a US government plot to influence the world culture, "to enter every home, get into every television, and through that television, into the head of every person on earth". Netflix_sentence_390

This was part of his argument for the increase of funding of Russian cinema to pitch it against the dominance of Hollywood. Netflix_sentence_391

In February 2020, the company released its first report of when it has complied with government requested content takedowns in their countries, a total of 9 times since its launch: Netflix_sentence_392


In India, Netflix along with Disney's Hotstar announced plans in early 2019 to adopt self-regulation guidelines for content streamed on their platforms within the country in an effort to prevent potential implementation of government censorship laws. Netflix_sentence_393

The Jordanian series Jinn was condemned by members of the country's government for contravening the country's moral standards, and the country's highest prosecutor has sought to have the series banned from streaming. Netflix_sentence_394

On September 3, 2019, Netflix applied for a license to continue its streaming services in Turkey, under the country's new broadcasting rules. Netflix_sentence_395

The television watchdog of Istanbul, Radio and Television Supreme Council (RTÜK) issued new guidelines, under which content providers were required to get new license for operating in the country. Netflix_sentence_396

Netflix was later ordered by the RTÜK to remove LGBT characters from their Turkish original series Love 101 and The Protector. Netflix_sentence_397

Netflix subsequently cancelled the ongoing production of its Turkish series If Only which was also being ordered to removed a gay character to be allowed release. Netflix_sentence_398

Worldwide users Netflix_section_27


End of yearNetflix_header_cell_4_0_0 paying VOD customers (in millions)Netflix_header_cell_4_0_1 paying DVD customers (in millions)Netflix_header_cell_4_0_2
Q4 2013Netflix_header_cell_4_1_0 41.43Netflix_cell_4_1_1 6.77Netflix_cell_4_1_2
Q4 2014Netflix_header_cell_4_2_0 54.48Netflix_cell_4_2_1 5.67Netflix_cell_4_2_2
Q4 2015Netflix_header_cell_4_3_0 70.84Netflix_cell_4_3_1 4.79Netflix_cell_4_3_2
Q4 2016Netflix_header_cell_4_4_0 89.09Netflix_cell_4_4_1 4.03Netflix_cell_4_4_2
Q4 2017Netflix_header_cell_4_5_0 110.64Netflix_cell_4_5_1 3.33Netflix_cell_4_5_2
Q4 2018Netflix_header_cell_4_6_0 139.26Netflix_cell_4_6_1 2.71Netflix_cell_4_6_2
Q4 2019Netflix_header_cell_4_7_0 167.09Netflix_cell_4_7_1 2.21Netflix_cell_4_7_2
Q1 2020Netflix_header_cell_4_8_0 182.86Netflix_cell_4_8_1 N/ANetflix_cell_4_8_2
Q2 2020Netflix_header_cell_4_9_0 192.95Netflix_cell_4_9_1 N/ANetflix_cell_4_9_2

Competitors Netflix_section_28

See also: Online DVD rental and Video on demand Netflix_sentence_399

Netflix's success was followed by the establishment of numerous other DVD rental companies, both in the United States and abroad. Netflix_sentence_400

Walmart began an online rental service in October 2002 but left the market in May 2005. Netflix_sentence_401

However, Walmart later acquired the rental service Vudu in 2010. Netflix_sentence_402

Blockbuster Video entered the United States online market in August 2004, with a US$19.95 monthly subscription service (equivalent to $27 in 2019). Netflix_sentence_403

This sparked a price war; Netflix had raised its popular three-disc plan from US$19.95 to US$21.99 just prior to Blockbuster's launch, but by October, Netflix reduced this fee to US$17.99. Netflix_sentence_404

Blockbuster responded with rates as low as US$14.99 for a time, but, by August 2005, both companies settled at identical rates. Netflix_sentence_405

On July 22, 2007, Netflix dropped the prices of its two most popular plans by US$1.00 in an effort to better compete with Blockbuster's online-only offerings. Netflix_sentence_406

On October 4, 2012, Dish Network scrapped plans to make Blockbuster into a competitor for Netflix's online service. Netflix_sentence_407

(Dish bought the ailing Blockbuster, LLC in 2011, and at that point planned to maintain franchise locations as well as its "Blockbuster on Demand" streaming service. Netflix_sentence_408

By 2020, Blockbuster on Demand had been discontinued, and only one Blockbuster franchise location remains in Oregon.) Netflix_sentence_409

In 2005, Netflix cited as a potential competitor, which until 2008, offered online video rentals in the United Kingdom and Germany. Netflix_sentence_410

This arm of the business was eventually sold to LoveFilm; however, Amazon then bought LoveFilm in 2011. Netflix_sentence_411

In addition, Amazon now streams movies and television shows through Amazon Video (formerly Amazon Video On Demand and LOVEFiLM Instant). Netflix_sentence_412

Redbox is another competitor that uses a kiosk approach: Rather than mailing DVDs, customers pick up and return DVDs at self-service kiosks located in metropolitan areas. Netflix_sentence_413

In September 2012, Coinstar, the owners of Redbox, announced plans to partner with Verizon to launch Redbox Instant by Verizon by late 2012. Netflix_sentence_414

In early 2013, Redbox Instant by Verizon began a limited beta release of its service, which was described by critics as "No Netflix killer" due to "glitches [and] lackluster selection". Netflix_sentence_415

CuriosityStream, a premium ad-free, subscription-based service launched in March 2015 similar to Netflix but offering strictly nonfiction content in the areas of science, technology, civilization and the human spirit, has been dubbed the "new Netflix for non-fiction". Netflix_sentence_416

Hulu Plus, like Netflix and Amazon Prime Instant Video, "ink[s] their own deals for exclusive and original content", requiring Netflix "not only to continue to attract new subscribers, but also keep existing ones happy". Netflix_sentence_417

Netflix largely avoids offering pornography, but several "adult video" subscription services were inspired by Netflix, such as SugarInstant and WantedList. Netflix_sentence_418

In Australia, Netflix most notably competes with Stan, the local SVOD competitor that only operates in the Australian marketplace and currently undercuts Netflix on monthly pricing while using extensive original Australian content as its major value proposition. Netflix_sentence_419

Netflix currently holds a sizeable lead in market share over Stan, with Netflix reaching over 11.5 million household users in Australia in 2019 compared to Stan reaching over 2.5 million household users in the same period. Netflix_sentence_420

In the Nordic countries, Netflix competes with Viaplay, HBO Nordic and C More. Netflix_sentence_421

In Southeast Asia, Netflix competes with iflix, Astro On the Go, iWant TFC, Sky on Demand, Singtel TV, and HomeCable OnDemand. Netflix_sentence_422

In New Zealand, Netflix competes with local streaming companies including Television New Zealand (TVNZ), Mediaworks New Zealand, Sky Network Television, Lightbox, Neon and Quickflix. Netflix_sentence_423

In Italy, Netflix competes with Infinity, Now TV and TIMvision. Netflix_sentence_424

In South Africa, Netflix competes with Showmax. Netflix_sentence_425

In the MENA region, Netflix competes with icflix, Starz Play Arabia, OSN's Wavo, and iflix Arabia. Netflix_sentence_426

Also, in Brazil, Netflix competes with Globoplay, a Grupo Globo's streaming service. Netflix_sentence_427

In Mexico, Televisa removed its content from Netflix in 2016 and moved it to its own streaming service Blim. Netflix_sentence_428

The Walt Disney Company launched their own streaming service, Disney+, in November 2019. Netflix_sentence_429

As a result, Disney content currently hosted on Netflix will begin to be phased out over the next couple of years. Netflix_sentence_430

Disney reported in early 2020 that their subscriber count had blown past internal and industry estimates at 50 million globally - a 22 million increase since the prior report two months earlier. Netflix_sentence_431

Incidents Netflix_section_29

In February 2019, police stormed the Netflix headquarters in Hollywood after a man with a gun was reported wandering around the premises. Netflix_sentence_432

The buildings were placed on lockdown, and no one was hurt. Netflix_sentence_433

Awards Netflix_section_30

Further information: List of accolades received by Netflix Netflix_sentence_434

On July 18, 2013, Netflix earned the first Primetime Emmy Award nominations for original online-only web television programs at the 65th Primetime Emmy Awards. Netflix_sentence_435

Three of its web series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations (nine for House of Cards, three for Arrested Development and two for Hemlock Grove). Netflix_sentence_436

The House of Cards episode "Chapter 1" received four nominations for both the 65th Primetime Emmy Awards and 65th Primetime Creative Arts Emmy Awards, becoming the first webisode of a television series to receive a major Primetime Emmy Award nomination: David Fincher was nominated in the category of Outstanding Directing for a Drama Series. Netflix_sentence_437

"Chapter 1" joined Arrested Development's "Flight of the Phoenix" and Hemlock Grove's "Children of the Night" as the first webisodes to earn Creative Arts Emmy Award nomination, and with its win for Outstanding Cinematography for a Single-Camera Series, "Chapter 1" became the first webisode to be awarded an Emmy. Netflix_sentence_438

Fincher's win for Directing for a Drama Series made the episode the first Primetime Emmy-awarded webisode. Netflix_sentence_439

On December 12, 2013, the network earned six Golden Globe Award nominations, including four for House of Cards. Netflix_sentence_440

Among those nominations was Wright for Golden Globe Award for Best Actress – Television Series Drama for her portrayal of Claire Underwood, which she won at the 71st Golden Globe Awards on January 12. Netflix_sentence_441

With the accolade, Wright became the first actress to win a Golden Globe for an online-only web television series. Netflix_sentence_442

It also marked Netflix' first major acting award. Netflix_sentence_443

House of Cards and Orange is the New Black also won Peabody Awards in 2013. Netflix_sentence_444

On July 10, 2014, Netflix received 31 Emmy nominations. Netflix_sentence_445

Among other nominations, House of Cards received nominations for Outstanding Drama Series, Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series. Netflix_sentence_446

Kevin Spacey and Robin Wright were nominated for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series. Netflix_sentence_447

Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing for a Comedy Series and Outstanding Directing for a Comedy Series. Netflix_sentence_448

Taylor Schilling, Kate Mulgrew, and Uzo Aduba were respectively nominated for Outstanding Lead Actress in a Comedy Series, Outstanding Supporting Actress in a Comedy Series and Outstanding Guest Actress in a Comedy Series (the latter was for Aduba's recurring role in season one, as she was promoted to series regular for the show's second season). Netflix_sentence_449

Netflix got the largest share of 2016 Emmy award nominations among its competitors, with 16 major nominations. Netflix_sentence_450

However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable. Netflix_sentence_451

The 16 Netflix nominees were: House of Cards with Kevin Spacey, A Very Murray Christmas with Bill Murray, Unbreakable Kimmy Schmidt, Master of None, and Bloodline. Netflix_sentence_452

Stranger Things received 19 nominations at the 2017 Primetime Emmy Awards, while The Crown received 13 nominations. Netflix_sentence_453

In April 2017, Netflix was nominated for Broadcaster of the Year in the UK's Diversity in Media Awards. Netflix_sentence_454

In December 2017, Netflix was awarded PETA's Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health. Netflix_sentence_455

At the 90th Academy Awards, held on March 4, 2018, Netflix won the Oscar for Best Documentary Feature for the film Icarus. Netflix_sentence_456

During his remarks backstage, director and writer Bryan Fogel remarked that Netflix had "single-handedly changed the documentary world". Netflix_sentence_457

Icarus had its premiere at the 2017 Sundance Film Festival and was bought by Netflix for $5 million, one of the biggest deals ever for a non-fiction film. Netflix_sentence_458

Netflix became the most nominated network at the 2018 Primetime and Creative Arts Emmy Awards with 112 nominations, therefore breaking HBO's 17-years record as most nominated network at the Emmys, which received 108 nominations. Netflix_sentence_459

On January 22, 2019, Netflix scored 15 nominations for the 91st Academy Awards, including Best Picture for Alfonso Cuarón's Roma, which was nominated for 10 awards. Netflix_sentence_460

The 15 nominations equal the total nominations Netflix had received in previous years. Netflix_sentence_461

Its increased presence in the Academy Awards has led filmmakers such as Steven Spielberg to speak out against the nomination of streaming content. Netflix_sentence_462

As a possible solution, Netflix is in the process of buying Grauman's Egyptian Theatre to host events and screen its films and series. Netflix_sentence_463

However, there are no plans to roll out full theatrical releases there. Netflix_sentence_464

Finance and revenue Netflix_section_31

2010 Netflix_section_32

In 2010, Netflix's stock price increased 219% to $175.70 and it added eight million subscribers, bringing its total to 20 million. Netflix_sentence_465

Revenue jumped 29% to $2.16 billion and net income was up 39% to $161 million. Netflix_sentence_466

2011 Netflix_section_33

In April 2011, Netflix was expected to earn $1.07 a share in the first quarter of 2011 on revenue of $705.7 million, a huge increase compared to the year-earlier profit of 59¢ on revenue of $493.7 million, according to a survey of 25 analysts polled by FactSet Research. Netflix_sentence_467

At their peak, in July 2011, Netflix shares were trading for $299. Netflix_sentence_468

Following the customer dissatisfaction and resulting loss of subscribers after the announcements by CEO Hastings that streaming and DVD rental would be charged separately, leading to a higher price for customers who wanted both (on September 1), and that the DVD rental would be split off as the subsidiary Qwikster (on September 18), the share price fell steeply, to around $130. Netflix_sentence_469

However, on October 10, 2011, plans to split the company were scrapped. Netflix_sentence_470

The reason being that "two websites would make things more difficult", he stated on the Netflix blog. Netflix_sentence_471

On November 22, Netflix's share tumbled, as share prices fell by as much as 7%. Netflix_sentence_472

By December 2011, as a consequence of its decision to raise prices, Netflix had lost over 75% of its total value from the summer. Netflix_sentence_473

Describing their business model as "broken", Wedbush downgraded Netflix's stock rating to "underperform", the equivalent of sell. Netflix_sentence_474

2014 Netflix_section_34

In May 2014, Netflix increased the fee for UK subscribers by £1. Netflix_sentence_475

The price increase took effect immediately for new subscribers, but would be delayed for two years for existing members. Netflix_sentence_476

Netflix applied similar increases in the United States (an increase of $1) and the Eurozone (an increase of €1). Netflix_sentence_477

According to Forbes, "Netflix can add roughly $500 million in annual incremental revenues in the US alone by 2017 with this move" and "roughly $200–250 million in incremental revenues from price changes in international markets". Netflix_sentence_478

However, Reuters' Felix Salmon is critical about Netflix's financial future, noting that "any time that Netflix builds up a profit margin, the studios will simply raise their prices until that margin disappears". Netflix_sentence_479

2016 Netflix_section_35

In April 2016, Netflix announced it would be ending a loyalty rate in certain countries for subscribers who were continuously subscribed before price rises. Netflix_sentence_480

Netflix spent about $5 billion on original content in 2016; this compares to a 2015 revenue of US$6.77 billion (2015). Netflix_sentence_481

2019 Netflix_section_36

In 2019, Netflix reported revenues of $20.1bn and a net income of $1.9bn. Netflix_sentence_482

The company had total assets of $34.0bn, primarily content assets ($24.5bn). Netflix_sentence_483

Netflix is now considered the largest buyer of video content globally. Netflix_sentence_484

2020 Netflix_section_37

In 2020, during the COVID-19 pandemic Netflix reported "revenue for the quarter ending March 31, 2020 was $5.768B, a 27.58% increase year-over-year." Netflix_sentence_485

In November, Netflix pledges 1 billion dollars towards making its ABQ studios the biggest in the world. Netflix_sentence_486

Criticism Netflix_section_38

Main article: Criticism of Netflix Netflix_sentence_487

Accessibility Netflix_section_39

In 2011, Netflix was sued by the US National Association of the Deaf for not providing captioning for the deaf or hard of hearing on all of its content, citing the Americans with Disabilities Act. Netflix_sentence_488

Netflix later agreed to a settlement, where it would caption its entire library by 2014, and by 2016, have captioning available for new content within seven days of release. Netflix_sentence_489

In an unpublished decision issued 2015, the Ninth Circuit Court of Appeals ruled that the ADA did not apply to Netflix in this case, as it is "not connected to any actual, physical place". Netflix_sentence_490

Netflix has continued to face criticism from disability rights supporters over the quality of captioning on some of its content. Netflix_sentence_491

Broadband and energy consumption Netflix_section_40

On March 18, 2020, Thierry Breton, the European Commissioner for Internal Market and Services urged streaming services including Netflix to cut back their service to limit the stress on Europe's broadband networks. Netflix_sentence_492

Confinement measures taken during the COVID-19 Pandemic increased pressure on the networks with people both working and looking for entertainment at home. Netflix_sentence_493

Netflix responded by agreeing to reduce its streaming rate in the European Union countries by 25% for 30 days. Netflix_sentence_494

Although the streaming rate will be cut by 25%, users will still be able to stream in HD and 4K with reduced image quality. Netflix_sentence_495

Content and partnerships Netflix_section_41

On a panel about the future of film for the New York Times on June 23, 2019, actor and screenwriter Kumail Nanjiani said: Netflix_sentence_496

Individual Netflix productions have also faced controversy over their content. Netflix_sentence_497

In 2018, the press argued that 13 Reasons Why glamorized mental health issues such as suicide, depression and post-traumatic stress. Netflix_sentence_498

Scholars also accused those productions to minimize the risk of vulnerable viewers pointed out the company's lack of moral responsibility. Netflix_sentence_499

Netflix was criticized for using stock footage from the 2013 Lac-Mégantic rail disaster in Bird Box and Travelers. Netflix_sentence_500

The footage was subsequently replaced. Netflix_sentence_501

In January 2019, Netflix censored an episode of Patriot Act with Hasan Minhaj in Saudi Arabia after requests by the Communications and Information Technology Commission, citing material critical of the country (such as Mohammed bin Salman and the Saudi-led military campaign in Yemen). Netflix_sentence_502

The announcement that Gwyneth Paltrow's company Goop had partnered with Netflix led to criticism, noting that the company has frequently been criticized for making unsubstantiated claims about the effectiveness of health treatments and products that it promotes. Netflix_sentence_503

Multiple critics argued that granting Goop access to Netflix's platform was a "win for pseudoscience". Netflix_sentence_504

Film distribution model Netflix_section_42

Netflix's distribution model for original films has led to conflicts with the legacy film industry. Netflix_sentence_505

Some cinemas have refused to screen films distributed theatrically by Netflix (primarily to ensure awards eligibility), as it defies the standard three-month release window, and releases them simultaneously on its streaming platform (although Roma was instead given a three-week run before being added to the streaming service). Netflix_sentence_506

Steven Spielberg, governor of the directors branch of the Academy of Motion Picture Arts and Sciences (AMPAS), has been critical of the streaming model over the "communal", cinema experience, but later clarified his views by arguing that viewers should have access to "great stories", and be able to "find their entertainment in any form or fashion that suits them". Netflix_sentence_507

In April 2019, AMPAS voted against the possibility of changes to the Academy Awards eligibility criteria to account for streaming services such as Netflix, although AMPAS president John Bailey did state that the organization would "further study the profound changes occurring in our industry". Netflix_sentence_508

In 2018, Netflix pulled out of the Cannes Film Festival, in response to new rules requiring competition films to have been released in French theaters. Netflix_sentence_509

The Cannes premiere of Okja in 2017 was controversial, and led to discussions over the appropriateness of films with simultaneous digital releases being screened at an event showcasing theatrical film; audience members also booed at the Netflix vanity plate at the screening. Netflix_sentence_510

Netflix's attempts to negotiate to allow a limited release in France were curtailed by organizers, as well as French cultural exception law—where theatrically screened films are legally forbidden from being made available via video-on-demand services until at least 36 months after their release. Netflix_sentence_511

Beginning at the 2019 Toronto International Film Festival, films may now be restricted from screening at Scotiabank Theatre Toronto—one of the festival's main venues—and screened elsewhere (such as TIFF Bell Lightbox and other local cinemas) if distributed by a service such as Netflix. Netflix_sentence_512

Organizers stated that the restriction was due to a policy enforced by the facility's owner and operator, Cineplex Entertainment, requiring adherence to 3-month theatrical windows. Netflix_sentence_513

Tax avoidance Netflix_section_43

According to a blog post by the Institute on Taxation and Economic Policy, Netflix reported its largest ever profit in the US for 2018, but paid nothing in federal or state tax. Netflix_sentence_514

The explanation is that US Tax law allows companies to claim tax credit on foreign earnings and thus avoid double taxation. Netflix_sentence_515

US Senator Bernie Sanders has criticized Netflix for this both on Twitter and at a Fox News town hall event on April 15, 2019. Netflix_sentence_516

A spokesperson from Netflix has addressed such claims as "inaccurate", but no evidence has been provided that Netflix did pay any state or federal taxes. Netflix_sentence_517

Allegations of tax evasion are also being investigated by Italian prosecutors. Netflix_sentence_518

While Netflix doesn't have a headquarters in Italy, the prosecution claims that the digital infrastructure such as servers and cables amounts to a physical presence in the country. Netflix_sentence_519

Viewership figure claims Netflix_section_44

Netflix has been called out by some media organizations and competitors for only rarely and selectively releasing its ratings and viewer numbers. Netflix_sentence_520

A notable instance of this involves the film Bird Box. Netflix_sentence_521

A week after its release, Netflix claimed that it had the biggest seven-day viewing record of any of its original films at over 45 million viewers, but did not provide data to validate it. Netflix_sentence_522

It also was not possible to accurately compare its week-long success to a major cultural event such as the Super Bowl or Academy Awards or to a blockbuster film run. Netflix_sentence_523

In June 2019, Netflix claimed that 30,869,863 accounts watched the Adam Sandler- and Jennifer Aniston-starring Netflix original film Murder Mystery, despite it being critically panned, making it the biggest "opening weekend" for a Netflix original film. Netflix_sentence_524

If the film had been in theaters it would have made the equivalent of $556 million based on a $9 ticket price. Netflix_sentence_525

Critics cast doubt that this number of people would have watched the film given that it would have made the film more popular than the finale of Game of Thrones. Netflix_sentence_526

In the fourth quarter of 2019, Netflix changed the method it used to estimate viewers for a show. Netflix_sentence_527

Before this, Netflix counted a viewer towards viewership if they watched 70% of the show; with the new change, a viewer need only watch two minutes of the show to count. Netflix_sentence_528

Netflix started the two-minute metric indicated that the viewer chose to watch the show, and thus counted in its viewership. Netflix_sentence_529

This also eliminated factors such as the length of the work, so that both short and long works would be treated equally. Netflix_sentence_530

In a statement to shareholders, Netflix estimated this increased viewership by 35% on average. Netflix_sentence_531

This new metric was criticized as commentators felt two minutes was far too little of any show to engage a viewer, and instead the move by Netflix was to artificially increase viewership to put their numbers on par with television networks and movie ticket sales, such as trying to compare viewership of The Witcher with that of HBO's Game of Thrones. Netflix_sentence_532

Promotion of pseudoscience Netflix_section_45

Netflix has long been criticized for offering content that presents wellness pseudoscience and conspiracy theories as true. Netflix_sentence_533

Health professionals have quickly corrected several arguments made by the 2017 documentary What the Health, arguing the movie exaggerates the negative effects of eating eggs and downplays the risks of a diet rich in sugar. Netflix_sentence_534

The Australian Medical Association (AMA) called on Netflix to remove from its catalog The Magic Pill, a documentary narrated by celebrity chef Pete Evans claiming a ketogenic diet helps cure a variety of diseases, such as asthma and cancer. Netflix_sentence_535

While some studies hint that some benefits can be gained from the diet, they did not support the claims made in the movie and the AMA insisted that promoting the diet without the supervision of qualified health professionals posed grave risks of developing nutritional deficiencies. Netflix_sentence_536

These accusations intensified in 2020, with the platform presenting original programming such as The Goop Lab and Down to Earth with Zac Efron. Netflix_sentence_537

From the moment it signed a deal with Gwyneth Paltrow's lifestyle brand Goop in February 2019, Netflix faced widespread criticism. Netflix_sentence_538

The deal was repeatedly described as "a win for pseudoscience." Netflix_sentence_539

Once The Goop Lab was available for review, it attracted harsh criticism. Netflix_sentence_540

Efron's show was also heavily criticized for promoting pseudoscience and giving questionable health advice to its viewers. Netflix_sentence_541

Cuties Netflix_section_46

Cuties, a 2020 French film distributed internationally by Netflix, drew controversy after its release due to claims it sexualized children, particularly in response to the poster originally displayed on the streaming platform, which was subsequently changed. Netflix_sentence_542

Politicians and government officials in Turkey and the US made various complaints, including calling for the investigation of "possible violations of child exploitation and child pornography laws" and asking for the film to be voluntarily removed by Netflix. Netflix_sentence_543

The film's director, Maïmouna Doucouré, stated in defense of the film that it "tries to show that our children should have the time to be children, and we as adults should protect their innocence and keep them innocent as long as possible." Netflix_sentence_544

On September 23, 2020, Netflix was indicted by a Texas grand jury for "promotion of lewd visual material depicting a child". Netflix_sentence_545

Impact Netflix_section_47

The rise of Netflix has affected the way that audiences watch televised content. Netflix_sentence_546

Netflix's CPO Neil Hunt points out that the Internet allows users the freedom to watch shows at their own pace, so an episode does not need cliffhangers to tease the audience to keep tuning in week after week because they can just continue into the next episode. Netflix_sentence_547

Netflix has allowed content creators to deviate from traditional formats that force 30-minute or 60-minute time slots once a week, which it claims gives them an advantage over networks. Netflix_sentence_548

Their model provides a platform which allows varying run times per episode based on a storyline, eliminates the need for a week to week recap, and does not have a fixed notion of what constitutes a "season". Netflix_sentence_549

This flexibility also allows Netflix to nurture a show until it finds its audience, unlike traditional networks which will quickly cancel a show if it is unable to maintain steady ratings. Netflix_sentence_550

Netflix has strayed from the traditional necessary production of a pilot episode to establish the characters and create arbitrary cliffhangers to prove to the network that the concept of the show will be successful. Netflix_sentence_551

Kevin Spacey spoke at the Edinburgh International Television Festival about how the new Netflix model was effective for the production of House of Cards: "Netflix was the only company that said, 'We believe in you. Netflix_sentence_552

We've run our data, and it tells us our audience would watch this series.'" Netflix_sentence_553

Traditional networks are unwilling to risk millions of dollars on shows without first seeing a pilot, but Spacey points out that 113 pilots were made in 2012; 35 of them were chosen to go to air, 13 were renewed, and most are gone now. Netflix_sentence_554

The total cost of this is somewhere between $300 million and $400 million, which makes Netflix's deal for House of Cards extremely cost-effective, according to Spacey. Netflix_sentence_555

Netflix's subscription fee also eliminates the need for commercials, so they do not need to appease advertisers to fund their original content, a model similar to pay television services such as HBO and Showtime. Netflix_sentence_556

The Netflix model has also affected viewers' expectations. Netflix_sentence_557

According to a 2013 Nielsen survey, more than 60-percent of Americans said that they binge-watch shows, and nearly 8 out of 10 Americans have used technology to watch their favorite shows on their own schedule. Netflix_sentence_558

Netflix has continued to release its original content by making the whole season available at once, acknowledging changing viewer habits. Netflix_sentence_559

This allows audiences to watch episodes at a time of their choosing rather than having to watch just one episode a week at a specific scheduled time; this effectively gives its subscribers freedom and control over when to watch the next episodes at their own pace. Netflix_sentence_560

See also Netflix_section_48


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